• May 11, 2007
click above image to view gallery

Ford has been extremely philanthropic when it comes to supporting Susan G. Komen for the Cure, an organization dedicated to finding a cure for breast cancer. Over the past 13 years, the Blue Oval has given more than $90 million in cash and donations to the group. Ford launched its Warriors in Pink campaign last year to help it focus its efforts in giving to the Susan G. Komen for the Cure, and this year plans to go beyond selling just Warriors in Pink branded apparel by offering the 2008 Mustang Warrior in Pink package.

Only 2,500 Mustangs will be built with the Warriors in Pink package, which itself includes everything one would get when ordering the Mustang Pony package. It's available on the V6 Premium Array Coupe and Convertible models, and will include a pink ribbon and Pony fender badge, pink striping on the rocker panel, and pink stitching on its charcoal leather seats, steering wheel and floor mats. The car itself will be available in three colors: black, metallic silver and performance white. Ford expects the sale of these cars to generate around $500,000 in funds for Susan G. Komen for the Cure along with some other fund raising efforts being planned.

Ford's official press release on the Warriors in Pink package can be found after the jump and gallery of high-res images can be viewed by clicking above or below.

[Source: Ford]


PRESS RELEASE:

Ford Unleashes a Brand New Warrior -- The 2008 Mustang With Warriors in Pink Package to Benefit Susan G. Komen for the Cure

Limited edition 2008 Ford Mustang Produced in Celebration of Susan G. Komen for the Cure's 25th Anniversary

DEARBORN, Mich., May 11 /PRNewswire-FirstCall/ -- Ford revs up its 2007 Warriors in Pink campaign in support of Susan G. Komen for the Cure by announcing today a very special addition -- the new 2008 Mustang with Warriors in Pink package. Produced in a limited edition of 2,500 units, the Mustang with Warriors in Pink package is the first-ever Ford vehicle designed exclusively in support of Susan G. Komen for the Cure. Embarking on its 13th year of support of Komen for the Cure, Ford has dedicated more than $90 million in cash and in-kind donations to save lives and end breast cancer.

Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Three new Warrior symbols debut this year, representing the Warrior spirit in each one of us, from power and courage to strength and compassion. These new symbols will be found on additional apparel items available for men, women and children. All apparel is available on Fordcares.com and 100 percent of net proceeds will be donated to Komen for the Cure. More than $1 million of merchandise was sold in 2006.

"Ford has been a long-standing supporter of Komen for the Cure and this year we've designed a special product to help raise awareness and find a cure for breast cancer," said Connie Fontaine, Ford Customer Experience Manager. "For the 2007 campaign, Ford truly breaks the mold by creating the first-ever Ford 2008 Mustang with Warriors in Pink package to support Komen for the Cure. With the addition of the new Mustang to Ford's already powerful line of Warriors in Pink gear available at Fordcares.com, we plan to have yet another successful year as we provide our support in the fight against breast cancer."

The limited-edition 2008 Mustang with Warriors in Pink package is currently available for consumers to pre-order through their local Ford dealer. The Mustangs, fueled by the Warrior spirit, will be delivered to dealerships mid-summer. Sales from the Warriors in Pink package will help raise funds for Susan G. Komen for the Cure. Ford's goal is to donate more than half a million dollars through these sales in addition to other fundraising efforts.

Available on V-6 Premium Array Coupe or Convertible models, the Mustang with Warriors in Pink package will add a pink ribbon and Pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. The Mustang with Warriors in Pink package, which includes the Mustang Pony package, will be available in three colors to please the spirits of all Warriors: black, metallic silver and performance white.

Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in America is a Mustang, and Mustang remains one of the hottest-selling cars in America. It's also America's best-selling convertible.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I'M AWARE.

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 280,000 employees and more than 100 plants worldwide, the company's core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo, Aston Martin and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's breast cancer awareness initiatives, visit www.fordcares.com.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 21 Comments
      • 7 Years Ago
      A Pink Warrior? I suppose it does fit as the battle is addressing a serious problem for women. People don't seem to mind donating to the Ronald MacDonald House and I don't see why buying a car, who's maker contributes to a worthy cause, is any less important.
      • 7 Years Ago
      How many incarnations of the 911 does Porsche have?, or have they had over the years.

      Mustangs, Minis, 911s and Corvettes are not mainstream cars, they're feel good buys. Ford obviously is not having trouble selling this dizzying array Mustangs. Unlike Japanese appliances, that people drive for a while then replace with another appliance, these cars do have sentimental value to the owners. Some of them go on to become heirlooms.

      Name one person that you know of, that would bother going to the Toyota factory to take possession of their new Camry?

      The other day, I read about this guy that had a late 60s Olds, got into so much trouble with that car, that he had to sell to pay his fines and tickets. He has been hunting for that car for a couple of years now, wanting to buy it back at a premium in whatever condition it in. Which model Camry or Accord could ever evoke that kind of emotion?
      Jon
      • 7 Years Ago
      Right on #11, I agree. I think for some weird reason most of the people that post here are trying to get a laugh out of some random stranger reading his/her post.

      It's a good cause, it's a generous donation/effort, why shoot it down when you can't come up with a better alternative?

      And don't say it's because you aren't a huge corporation, you probably have a checkbook, and you can probably spare a few dollars. I'm a doctor and I see people die from various forms of cancer every month, so don't try to "be funny" when the topic is about a good cause.
      • 7 Years Ago
      I agree with #11... I think its a great thing that Ford is donating so much money to this cause. Just like with any internet messageboard, this place is overcome by extremely negative people.
      • 7 Years Ago
      Sweet! I'd take one in a heart beat. It is definitely a HOT CHIC type car. I have participated in the Komen Race for the Cure and worn the Warrior gear. Driving a car to promote the cause would be incredible.

      Signed up to win the mustang from here: http://jenningsandersonford.com/blog/2007/05/win-a-ford-mustang
      • 7 Years Ago
      Ford announces "plain jane Mustang edition"

      DEARBORN, Mich., May 11 /PRNewswire-FirstCall/ - In another of a series of bold moves, Ford today announced that a limited number of 2008 Mustangs will be sold with no special package at all.

      Up to 500 of these vehicles will be built in 2008, making them the rarest of all Mustang configurations. These vehicles will be available with a V6 or special "standard tune" 4.6L V8 motor. They will be offered in 10 colors, Black, Performance White, Torch Red, Grabber Orange, Satin Silver, Redfire, Alloy, Windveil Blue, Vista Blue and Tungsten Grey.


      On the dash, these vehicles will receive no special plaque marking that they are a truly limited edition. Furthermore, the grille will be prepped with no additional badges. It is all topped off with a special hood with no abnormal scoops, cutouts or rally stripes whatsoever.

      The vehicles will come with a certificate certifying that this vehicle is a true "plane jane" 2008 Mustang and was not just converted to such with 2007 parts pulled from a local junkyard in an effort to cash in on the rarity of these models.
      • 7 Years Ago
      I think its a good idea for any company to get involved with good causes like this.

      But I also think Ford should keep improving the base mustang to keep up and surpass competition each year. Instead of slapping different graphics and trim on the same car. Bump up the performance. Fix the interior. Theres still work to do with that car don't run it into the ground.
      • 7 Years Ago
      i think ford is either running out of ideas, or trying to stretch the most 'fun; out of the mustang as possible,..either way they are diluting the mark
      • 7 Years Ago
      In response to #9... I'm wishing a Shelby GT500 edition was offered! A V8 can be enjoyed by both genders, thank you very much.
      Bryan
      • 7 Years Ago
      Man are you people pathetic. My grandmother had breast cancer and luckily survived. Its one thing to bash something else but when you start bashing something for a worthwhile cause..like a LIFE cause, it just shows what kind of person you are. Typical import lover. Wheres your mighty Toyota? I don't see them fighting any cause. Oh yeah, they are spending your money in Japan.
      • 7 Years Ago
      To the point of #6, if you do the math, it averages to $200 a vehicle, and that's before you take away what they will 'in addition to other fundraising efforts".
      or another way to look at it is $2/employee.

      I'm not knocking any donation but put it in its proper perspective.

      In contrast, Ford typically has promotions to donate $1000 of every vehicle sold to member of GLBT groups to support their agendas.

      things that make you go hmmm.
      • 7 Years Ago
      I don't get it.

      People dislike Ford so much, that they don't even agree on how they support fighting Cancer.

      You people make me sick.

      Maybe all of you should stop complaining and donate your own money.

      Obviously, no one that posted any of those has had a loved one die of breast cancer.

      At least Ford cares enough to offer the only thing they can.

      Ford is in a bad place financially right now and doesn't have $90 million to just give away.

      So, they do what they can do, which is to make a car.

      Give Ford a break.

      You people make me sick.
    • Load More Comments