GM intros incentives for full-size trucks
This is possibly the least shocking news of the day when you consider that the housing market, which fuels the full-size pickup segment, is in a slump and gas prices are rising once again. Nevertheless, General Motors must respond to market pressures, and in the wake of Silverado sales that fell 7% last month (that's the all-new, winner of the Motor Trend Truck of the Year, critically acclaimed Chevy Silverado), has decided to offer some new incentives to spur sales of Chevy's new truck and its mate, the GMC Sierra. From now through July 9th, customers can get zero-percent financing for 36 months or reduced-rate financing for 60 months on either model. If you're paying cash on the spot, GM can instead offer you $1,250 cash back on the Silverado or $1,500 on the Sierra.
Don't feel bad GM, Toyota has seemingly been offering incentives in one form or another on its new Tundra since the day it was born, and sales of the Ford F-150 fell 12% last month according to Automotive News. See? It's not just you.
[Source: Automotive News, sub. req'd]
Reader Comments (Page 1 of 2)
Viv 7:14PM (5/08/2007)
Let's open the forum for the import boys to come bash chevy and GM.................
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Bruno 7:36PM (5/08/2007)
Enough of the silly game playing and reporting. All that matters is the following:
A) what does the vehicle cost to product per unit?
B) what is GM/Toyota/Ford/Nissan/Dodge netting per unit after rebates and financing gimmicks are adjusted for?
If B is greater than A, you're making a profit. If not, you're not.
We all know they play games with MSRP and even invoice pricing as consumers get access to more information via the web. They're simply trying to stay one step ahead.
Rebates on pickups are like those "going out of business" sales at Persian Rug stores. They keep having sales, they never really go out of business. Why? Because the suckers keep buying thinking they're getting a deal, when all they're really getting is the market price. And the market sets that, not GM or Toyota or Ford or anyone else.
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Dave 7:43PM (5/08/2007)
How bout they throw in a free 6 speed automatic?
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NOPN 8:05PM (5/08/2007)
haha. Chevy is afraid of the Tundra =]
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Duck 8:18PM (5/08/2007)
Wow, I've never seen more ass-kissing by an author in such a short article. It's okay to be a Chevy truck fan...but damn!
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Snutz 8:21PM (5/08/2007)
#5, I'm pretty sure the author was making fun of how Chevy points out the awards they've won at every opportunity. Not ass-kissing, humor.
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Tool 8:30PM (5/08/2007)
It's pretty amazing that they haven't had to use incentives until now. That tells you a lot about the strength of the product.
But since GM didn't generate a profit in Q1 it also tells you a lot about how messed up GM must still be since these trucks are the biggest profit producers for the general.
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S 8:32PM (5/08/2007)
Ram
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Jayson 8:38PM (5/08/2007)
There is absolutely Zero incentive on a Tundra Crewmax. None. Only on the trucks with the 4.0 and some 4.7. but the incentives are not huge. Zero incentives on the big guns.
If you want to go against what I just said, place a link with your rebuttle.
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DanMan 9:13PM (5/08/2007)
How do I buy a truck? What's the cheapest one I can get with a regular cab, long bed, small V8, automatic, with the most basic package I can get. I know that makes me 5% of all truck buyers, but that's all I care about. I drive a 2004 Ford with a 4.6 V8, 4speed auto, bed liner, bench seat, manual windows, and a rubber floor. The wheels are steel and the tires are basic all-terrain. To me nothing else matters, I use it to haul stuff to the landfill and from Home Depot to my house. I drive it 8 miles to work round trip. I don't need a sissy leather seated, power everything, chrome dripping truck.
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KJC 9:19PM (5/08/2007)
In my area, Ford is offering 0% for 60 months on F150 for the last 2 months.
I think Dodge has the most incentives per truck on their Ram's at $5k a piece.
You guys complain about Tundra's?
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Logan 9:39PM (5/08/2007)
Nice ride. I'm going to have one of this, and I'l put a gmc nerf bar or a gmc running board. That alone makes it safer and look more muscular. Of course, I'll buy it from my most trusted shop thats for GMC.
(www.wholesalegparts.com/gmc-nerf-bar)
(www.wholesalegparts.com/gmc-running-board)
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Logan 9:41PM (5/08/2007)
Nice ride. I'm going to have one of this, and I'l put a gmc nerf bar or a gmc running board. That alone makes it safer and look more muscular. Of course, I'll buy it from my most trusted shop thats for GMC.
www.wholesalegparts.com/gmc-nerf-bar
www.wholesalegparts.com/gmc-running-board
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HotRodzNKustoms 9:49PM (5/08/2007)
In my area:
Ford $10-$12k for the ad truck
Toyota: $5k-$10k for the ad truck
Chevy/GMC:-$0-$7k for the ad truck
Dodge: 50% off all Dodge trucks
Dude! I'm gettin' me a hemi yeehaw!!!
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The Penguin 10:16PM (5/08/2007)
@#15 Where I live there are simmilar offers on those trucks, and lets not forget $8k off for Titans.
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The Penguin 10:17PM (5/08/2007)
I mean #14
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MikeW 11:11PM (5/08/2007)
So GM is clearing out the old, making room for the '08s with the 6L80?
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mota0 11:53PM (5/08/2007)
Jayson,
There's a 'special' low apr rate on the tundra crewmax cab (5.7L)
here's the link:
http://www.edmunds.com/new/2007/toyota/tundra/100840269/incentives.html?vdp=off&setzip=60067&state=IL
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The Other Bob 10:40AM (5/09/2007)
DanMan -
I am with you. That's my kind of truck. Simple, durable, inexpensive.
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roadside observer 3:56PM (5/09/2007)
"4. haha. Chevy is afraid of the Tundra =]"
#4,
Don't forget that Toyota threw $3000 cash on the hood of the Tundra a month after it came out - at the time GM had no incentives on its trucks.
Would you like to try again?
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