Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with Ford to "bring the Mustang man to life." How? With a cologne spray, of course.
The same fragrance design house that has created for Donna Karan, Missoni, and Coach, has "engineered" a scent that is -- wait for it -- "bold, daring, and legendary." This, apparently, accurately describes the average Mustang owner, as well. A few more attributes you must have to comfortably wear this cologne: you must be "strong," "confident," "driven," "with an innate masculinity that does not go unnoticed." And you're "a guy's guy, yet... both modern and authentic." With great cologne, comes great responsibility.
So now that you know what you're getting into, here is the breakdown: the bold is lavender, ginger, and lemon; the daring is pipe tobacco and cedarwood; and the legendary is amber, fir basalm, and patchouli. Doesn't exactly sound like the scent that Bullitt would have been reaching for, but what do we know? The exterior packaging is a graphite metal reusable collector's tin, and prices for the range of cologne and after shave will begin at $20. It launches in July. And if current Mustang trends hold, it will launch again a month later with red racing stripes.
[Source: Yahoo]
BREAKING: GM and Chrysler talking about merger
Spy Shots: Nissan 370Z again, with interior shots
2010 Mazda3 unveiled ahead of LA Auto Show
Spy Shots: Nissan 370Z caught undisguised
GM on Corvette ZR1 cancellation rumor: "Not true."
Knight Rider: The Liveblog -- Season 1, Episode 3
In the Autoblog Garage: 2009 Mazda RX-8 R3, return of the "hummer"
In the Autoblog Garage: 2008 Chevy Corvette Z06
Autoline on Autoblog with John McElroy
Paris 2008: Le Day 1 Wrapup
Reader Comments (Page 1 of 2)
Christopher Watts @ May 8th 2007 12:35PM
ROFL!
Ok, I'm a Mustang owner and fan, but this cracks me up!!
Thanks for posting and for the mid-day laugh.
Chet @ May 8th 2007 12:42PM
Does it smell like dirty t-shirt?
roadside observer @ May 8th 2007 12:48PM
"The Mustang fragrance exemplifies the allure of the Mustang man - bold, daring and legendary. The cologne opens with the bright bold aroma of lavender, ginger and lemon. The heart of the fragrance, a fusion of pipe tobacco and cedarwood, evokes a daring ruggedness. The legendary masculine notes of amber, fir balsam and patchouli complete the fragrance, giving the scent an appealing aura for all men."
Uh, what about raw fuel and burning rubber? Isn't that what a Mustang is all about? Since when was a Mustang about "lavender, ginger, lemon, and cedarwood"?
Jeff Johnson @ May 8th 2007 12:49PM
So its not enough that I have to look at 500 mustangs on the road everyday. It's not enough that every two weeks there is a new special edition rolled out that people think it somehow better and cool just because it has some extra stripes and a name badge attached.
Now we have some cologne to people can WEAR the mustang scent? Ugh. I admire mustangs for that they are, fast in a straight line. I would like them even more if the name/brand/type hadn't have been whored out to the max over the past 20 years.
Oh by the way - its going to smell like a dirty trailer park hillbilly.
iQuack @ May 8th 2007 12:51PM
Don't shower for a couple of days, and you'll smell like a horse without buying overpriced cologne.
Mike @ May 8th 2007 12:54PM
^^^^^^ idiots ^^^^^^^
how is this different then the ferrari, lambo, porsche, maseratti, etc branded things?
You have always been able to buy anything branded with a chevy, toyota, dodge, etc. emblem, be it shoes, shirts, hats, stickers, baubles and bolt-ons, etc. Hummer cologne ring a bell anyone?
nothing new to see here, especially not the ignorant comments by import fanboys pretending their company doesn't market its products along various medeans also.
Christopher Watts @ May 8th 2007 12:58PM
Number 6: SWEEEEET! You rock! I think it, you type it. This could work out great. Call me!!
Strategic Beauty @ May 8th 2007 1:14PM
Mustang Jeans already released Mustang fragrance, so how is it that Estee Lauder is now duplicating that name in the marketplace without infringing on their trademark? Pretty hard to believe Estee Lauder can release this fragrance with Mustang Jeans already in the market. Compare bottles at the link below. To argue a consumer would NOT be confused if they saw both of these bottles side by side is pretty
ridiculous, even if one is released in the mass market and the other in department stores. that mustang horse is pretty much the same to my eyes.
http://www.mustang-fragrances.com
===================
The innovative jeans and lifestyle supplier MUSTANG
stands for natural laxity, authenticity, aesthetic,
confidence in one’s own style and thrilling sex
appeal. To precisely underscore this brand’s genuine attitude towards life, MÄURER + WIRTZ has developed passionate male and female fragrances. MUSTANG FRAGRANCES are for men and women who love to give the impression of laxity. Two urban jeans fragrances - MUSTANG WOMAN and MUSTANG MAN - for individualists living out their independence in an urban jeans look.
http://www.m-w.de/english/index.html?produkt-mustang.html
================
The Mustang brand of jeans has issued a twin set of
fragrances for her and for him. "I just wear Mustang" is the catchy slogan for the ad.
Mustang Woman, a fruity floral perfume, has head notes of pear, grapefruit, rhubarb, and red berries. Heart notes are rose, sweet pea, and ylang ylang. Base notes are sandalwood, cedarwood, moss, and musk.
Mustang Man, a fresh and aromatic fragrance, includes top notes of cardamom, bay leaf, bergamot, and lavender. Heart notes are comprised of green notes and nutmeg. Base notes are cedar, Gaiac wood, musk, and amber.
Both fragrances will launch from mid-September 2006.
http://www.mimifroufrou.com/scentedsalamander/
2006/08/new_perfumes_mustang_woman_mus.html
Chet @ May 8th 2007 1:16PM
Mike -- you're an idiot if you don't see the humor in the above posts.
This entry is about the Mustang scent, so we're trying to stay on-topic. But since you've brought it up, any car-branded scent is pretentious and worth making fun of.
Happy now?
Lee Gibson @ May 8th 2007 1:33PM
"how is this different then the ferrari, lambo, porsche, maseratti, etc branded things?"
It's not. Those things are stupid too. Any other questions I can field for you?
lol_internet @ May 8th 2007 1:37PM
ahh... I love the smell of gasoline in the morning.. wonder how this will smell I love the packaging
Mike @ May 8th 2007 1:42PM
Aw, chet, you're jsut upset about that whole midsize SUV thing that you I proved to the world you are clueless on. Anyways...
TeamNutmeg @ May 8th 2007 1:58PM
Great closing line - bravo!
Chet @ May 8th 2007 2:07PM
Mike -- you didn't prove anything, except that you're rude and presumptuous.
Brooksie @ May 8th 2007 2:51PM
a graphite metal reusable collector's tin = u put your weed in there
Edward @ May 8th 2007 3:09PM
#2-- I laughed my ass off... and I drive a Mustang!
GOKARTN @ May 8th 2007 4:12PM
I wonder if it smells like Sex Panther
Bullitt2364 @ May 8th 2007 5:11PM
if you look at the mustang logo in #8's response, you'll see that the 'running pony' logo is actually running the wrong way ... probally not affiliated with ford in any way...
as to why the ford mustang is running left:
"Pony Direction
Actually, as the story goes, the designer's purposely made it go left to signify that the Mustang was a so-called wild/untamed horse and going against the rules. The rules of course being that at the racetrack the horse does indeed go to ones right (when viewed from the stands)."
stolen from:http://www.imboc.com/forums/showthread.php?t=129942&page=3
softgun @ May 8th 2007 5:25PM
Mike
So anyone who thinks that Mustang Cologne is idiotic Wal-Mart fare = automatically an import fanboy?
Freak.
fa @ May 8th 2007 6:03PM
#17 it probably smells like bigfoots dick