• May 8, 2007

Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with Ford to "bring the Mustang man to life." How? With a cologne spray, of course.

The same fragrance design house that has created for Donna Karan, Missoni, and Coach, has "engineered" a scent that is -- wait for it -- "bold, daring, and legendary." This, apparently, accurately describes the average Mustang owner, as well. A few more attributes you must have to comfortably wear this cologne: you must be "strong," "confident," "driven," "with an innate masculinity that does not go unnoticed." And you're "a guy's guy, yet... both modern and authentic." With great cologne, comes great responsibility.

So now that you know what you're getting into, here is the breakdown: the bold is lavender, ginger, and lemon; the daring is pipe tobacco and cedarwood; and the legendary is amber, fir basalm, and patchouli. Doesn't exactly sound like the scent that Bullitt would have been reaching for, but what do we know? The exterior packaging is a graphite metal reusable collector's tin, and prices for the range of cologne and after shave will begin at $20. It launches in July. And if current Mustang trends hold, it will launch again a month later with red racing stripes.

[Source: Yahoo]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 23 Comments
      • 7 Years Ago
      ^^^^^^ idiots ^^^^^^^

      how is this different then the ferrari, lambo, porsche, maseratti, etc branded things?

      You have always been able to buy anything branded with a chevy, toyota, dodge, etc. emblem, be it shoes, shirts, hats, stickers, baubles and bolt-ons, etc. Hummer cologne ring a bell anyone?

      nothing new to see here, especially not the ignorant comments by import fanboys pretending their company doesn't market its products along various medeans also.
      • 7 Years Ago
      Don't shower for a couple of days, and you'll smell like a horse without buying overpriced cologne.
      • 7 Years Ago
      a graphite metal reusable collector's tin = u put your weed in there
      • 7 Years Ago
      So its not enough that I have to look at 500 mustangs on the road everyday. It's not enough that every two weeks there is a new special edition rolled out that people think it somehow better and cool just because it has some extra stripes and a name badge attached.

      Now we have some cologne to people can WEAR the mustang scent? Ugh. I admire mustangs for that they are, fast in a straight line. I would like them even more if the name/brand/type hadn't have been whored out to the max over the past 20 years.

      Oh by the way - its going to smell like a dirty trailer park hillbilly.
      • 7 Years Ago
      if you look at the mustang logo in #8's response, you'll see that the 'running pony' logo is actually running the wrong way ... probally not affiliated with ford in any way...

      as to why the ford mustang is running left:
      "Pony Direction
      Actually, as the story goes, the designer's purposely made it go left to signify that the Mustang was a so-called wild/untamed horse and going against the rules. The rules of course being that at the racetrack the horse does indeed go to ones right (when viewed from the stands)."
      stolen from:http://www.imboc.com/forums/showthread.php?t=129942&page=3

      • 7 Years Ago
      Does it smell like dirty t-shirt?
      • 7 Years Ago
      Mustang Jeans already released Mustang fragrance, so how is it that Estee Lauder is now duplicating that name in the marketplace without infringing on their trademark? Pretty hard to believe Estee Lauder can release this fragrance with Mustang Jeans already in the market. Compare bottles at the link below. To argue a consumer would NOT be confused if they saw both of these bottles side by side is pretty
      ridiculous, even if one is released in the mass market and the other in department stores. that mustang horse is pretty much the same to my eyes.

      http://www.mustang-fragrances.com

      ===================

      The innovative jeans and lifestyle supplier MUSTANG
      stands for natural laxity, authenticity, aesthetic,
      confidence in one’s own style and thrilling sex
      appeal. To precisely underscore this brand’s genuine attitude towards life, MÄURER + WIRTZ has developed passionate male and female fragrances. MUSTANG FRAGRANCES are for men and women who love to give the impression of laxity. Two urban jeans fragrances - MUSTANG WOMAN and MUSTANG MAN - for individualists living out their independence in an urban jeans look.

      http://www.m-w.de/english/index.html?produkt-mustang.html

      ================

      The Mustang brand of jeans has issued a twin set of
      fragrances for her and for him. "I just wear Mustang" is the catchy slogan for the ad.

      Mustang Woman, a fruity floral perfume, has head notes of pear, grapefruit, rhubarb, and red berries. Heart notes are rose, sweet pea, and ylang ylang. Base notes are sandalwood, cedarwood, moss, and musk.

      Mustang Man, a fresh and aromatic fragrance, includes top notes of cardamom, bay leaf, bergamot, and lavender. Heart notes are comprised of green notes and nutmeg. Base notes are cedar, Gaiac wood, musk, and amber.

      Both fragrances will launch from mid-September 2006.

      http://www.mimifroufrou.com/scentedsalamander/
      2006/08/new_perfumes_mustang_woman_mus.html
      • 7 Years Ago
      Mike -- you're an idiot if you don't see the humor in the above posts.

      This entry is about the Mustang scent, so we're trying to stay on-topic. But since you've brought it up, any car-branded scent is pretentious and worth making fun of.

      Happy now?
      • 7 Years Ago
      Great closing line - bravo!
      • 7 Years Ago
      Mike -- you didn't prove anything, except that you're rude and presumptuous.
      • 7 Years Ago
      I wonder if it smells like Sex Panther
      lisse189
      • 3 Years Ago
      ooo this gets me all over my man mm it smells so good
    • Load More Comments