Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with Ford to "bring the Mustang man to life." How? With a cologne spray, of course.
The same fragrance design house that has created for Donna Karan, Missoni, and Coach, has "engineered" a scent that is -- wait for it -- "bold, daring, and legendary." This, apparently, accurately describes the average Mustang owner, as well. A few more attributes you must have to comfortably wear this cologne: you must be "strong," "confident," "driven," "with an innate masculinity that does not go unnoticed." And you're "a guy's guy, yet... both modern and authentic." With great cologne, comes great responsibility.
So now that you know what you're getting into, here is the breakdown: the bold is lavender, ginger, and lemon; the daring is pipe tobacco and cedarwood; and the legendary is amber, fir basalm, and patchouli. Doesn't exactly sound like the scent that Bullitt would have been reaching for, but what do we know? The exterior packaging is a graphite metal reusable collector's tin, and prices for the range of cologne and after shave will begin at $20. It launches in July. And if current Mustang trends hold, it will launch again a month later with red racing stripes.