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Neal M @ May 5th 2007 1:22AM
Here's why the BH-platform C-U-T would be a great idea: low development costs. They already have the platform. They already have the engines. They really just need to design a chassis to ride the platform, make some model mixes, and do some advertisement--that's all it would take.
More importantly, having this kind of vehicle would position Hyundai head to head with Honda, even more so than as of today. This is exactly what Hyundai wants. They want you to compare (objectively nonetheless) Hyundais with Hondas. Why? It's because they are VERY CONFIDENT that they will come out on top. Why? They have VERY COMPETENT products.
So does Honda? Yes. Honda, however, doesn't have good prices, and to some people that "Honda magic" seems like "expensive plastic." Hondas are appliances, for better or worse. Hyundais have personality. I guess you could say the same for Honda...but it would be the personality of a tripping ASIMO (over Hyundai's cleverly placed leg).