• May 1, 2007
Toyota is quite conscious of its target status, which has been amplified by their topping everyone else in the first quarter of 2007. Sales goals were consistently surpassed as all of the company's offerings got a boost from the Prius phenomenon. Toyota's Jim Press is predicting that they're about to lose their front-runner advantage as the competition comes on line with their own fuel efficient wares. Countless mentions of the Prius as a panacea to high fuel prices continue to abound in newscasts, magazine articles, and utter forth from the obviously well-informed and trustworthy mouths of broadcast personalities, lending a marketing boost as the news looks for things to cover. The Hybrid Synergy Drive technology has spread to other 'Yotas, so there's now hybrid Lexi and Camrys to go along with the billboard-like statement of green that is the Prius.

With the vast success of Toyota's technology and strategy, other manufacturers have been toiling away. While there's no prediction of when the numbers will slow their upward climb, they can't continue indefinitely. It will be interesting to watch what happens as we go into the driving season, with fuel prices forecast to go much higher. There's no denying the high fuel efficency of the Prius -- even if it doesn't fully measure up to its EPA numbers -- and if fuel nudges $4 per gallon, we predict that Hybrid sales of all stripes will jump again. The leap in sales would benefit all automakers with Hybrids on offer, a growing number. Keeping dealer organizations happy will keep sales rolling as well. By holding the number of dealerships steady, Toyota is helping its store owners maximize profits. Happy salespeople are likely far more effective at moving wares, and by making healthy profits, customers can be coddled better. It's the little things, and Toyota sweats the details obsessively. So, while Toyota's making noises that they expect things to cool off, we're not expecting that prediction to come true any time soon.

[Source: Automotive News - Sub Req.]


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  • 49 Comments
      • 7 Years Ago
      "But naturally, I suppose that's more Kool Aid talk, huh, Mike. It's a good thing we have you here to set us straight. Keep wearing that "THE END IS NIGH" signboard. It's cute, really."

      Show me where climate change can be affected by the vehicle you drive.... I pledge $5,000,000 to ANYONE who can show me without dispute that humans have ANY effect on the climate.

      unless you would rather fall into the cognitive dissonance camp like bob-omb, and dismiss the facts in favor of false religion.
      • 7 Years Ago
      there are more holes and dissentions from the IPCC report then there is agreement.

      btw, 'consesus' doen not equal fact... and WHO is using the words 'consensus'? The 'believers', the polititians pushing for more power, and scientists who agree, which in number, is not a consensus.
      • 7 Years Ago
      "I think Prius admirably meets this definition just by attaining near-zero emissions."

      Near-zero emmissions? That's a bunch of crap. It pollutes. It just polutes less than some other cars and how much is really debatable. There is no getting around it, those who drive a Prius are also burning a hole in the ozone layer.

      If people who drive gas guzzlers are asses, then aren't those who drive a Prius just slightly less of an ass?
      • 7 Years Ago
      Mike,

      I looked at the domain: www.heritage.org. Not my first stop for science. Is it yours?
      • 7 Years Ago
      figgles, you are an idiot.

      Where is the hybrid at Mazda, mercedes, alfa, ferrari, porsche, bugatti, subaru, mitsubishi, suzuki, hyundai, kia, etc....

      DCX hybrid: Durango/aspen dual mode system
      bmw: dual mode, regenerative braking, working on
      steam

      GM: silverado/sierra, tahoe/yukon, vue, aura

      ford: escape, soon to be fusion
      • 7 Years Ago
      JGN, you instantly dismiss facts as 'industry mouthpieces', why are you afraid to watch the video links posted above? Why are you unwilling to approach this topic with anything resembling an open mind?

      Watch the videos I posted, although I know the first one is pretty dry in delivery it has some very good information.

      The second goes much easier, has good information, and simply raises a lot of questions.
      • 7 Years Ago
      #12:

      What's your point? The earth is getting warmer and the fallout that goes with climate change is coming.

      • 7 Years Ago
      It has always seemed to me that Toyota's reputation was based on mileage across the board (talking cars), not just the Prius. A Corolla gets 5 mpg better mileage than a Cobalt. That is only about $300 per year (15,000 miles) but most people don't work that math out. Better mileage and a -reputation- for quality make them tough to beat among sedan buyers, who tend to be more conservative.
      Bryan
      • 7 Years Ago
      Toyota will slow. Especially after all the customers they screwed over in the sludge situation deflect to other automakers. That and the zombies start waking up!
      • 7 Years Ago
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