Chrysler now using numerology to move Sebrings: get your Bundle of Joy ready
Carmakers pay their ad agencies a great deal of money to come up with concepts that will bring buyers to the brand. We hope they kept the receipt for this one. But for those of you who want to win a new Sebring, and we know you are out there, here is what you have to do: 1. Be at least 18 years old. 2. Have a baby exactly at 2:03:04 AM on 5/6/07, or be the adopted parents or guardians of a baby born at that exact moment. 3. Send the birth certificate in to enter the random drawing. Ready for this? It's called the "Chrysler Sebring Bundle of Joy" promotion. For some reason Chrysler wants to celebrate the birth of a baby born on the twice-every-century 2-3-4-5-6-7 date combination, and thinks a free Sebring is the way to do that. Even though it happens two times -- am and pm -- only the early birds will get the... Sebring. No word on how much of the baby has to be "born" at the time. We also wonder if there will be enough babies magically born at the chosen hour to create a Sebring Generation. [Source: Detroit News]
Reader Comments (Page 1 of 1)
Amanda 6:48PM (5/01/2007)
The problem I have with this is that I can give birth at that exact time and still not win. Just giving birth allows you to enter the contest. This is retarded. Most likely 3 babies would be born at that time in USA according to the census beaureau. Why not give two sebrings away? Why make it a 33% chance?
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Aprime 6:56PM (5/01/2007)
Besides, what are the chances they know about this contest?
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PeakVT 7:07PM (5/01/2007)
Maybe Chrysler would sell more Sebrings if they dumped all their stupid marketing people and used the savings to cut prices.
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Acre 7:22PM (5/01/2007)
Wouldn't a 12:03:04 time be even better: 12-3-4-5-6-7? Wait a second - I don't really care!
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Civisi 7:35PM (5/01/2007)
I wish I had known about this 9 months ago.
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Jason 7:36PM (5/01/2007)
If being born at that time means you get that Sebring, isn't that like being cursed?
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Rick Lyon 7:50PM (5/01/2007)
Hmm, no thanks. Could I have the $34 grand instead? Or whatever ridiculously overpriced amount they charge.
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Tool 7:58PM (5/01/2007)
With such genius advertising campaigns as this it's no wonder that Chrysler is in the sales crapper.
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Tool 8:01PM (5/01/2007)
Plus look how cheap Chrysler is:
"Manufacturer’s Suggested Retail Price (“MSRP”) of Grand Prize: $21,000.00. "
The so-called winner is responsible for everything else. Always a good thing when you just had a baby and are probably strapped for money.
"Grand Prize Winner will be solely responsible for all car title, license and registration fees, freight, delivery, dealer prep, emissions inspection, additional equipment, all federal, state and local taxes, insurance, gasoline, vehicle maintenance and all other fees and expenses associated with the receipt and use of the prize vehicle."
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Bryan 8:04PM (5/01/2007)
Tool..Chrysler sales are up. Neat idea. I like the Sebring, until you get in the interior.In any event this could be a blessing to someone who does not have a car or theirs is barely running. Of course half the people on here cannot comprehend that so don't go busting your noggin trying to decipher it!
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Petey 8:12PM (5/01/2007)
That is a curse... you would have to pay taxes on the winning amount. Selling the car would net maybe 60% of the value.. half of that to said taxes... so what you be left with for all your troubles?
The same tax problems happened when Oprah/GM gave away all those G6s'.
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MK 8:53PM (5/01/2007)
...and what about different timezones?
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Crunkjuice 10:05PM (5/01/2007)
@ #13.
You just opened a whole new can of worms my friend...
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Louis Duran 12:23AM (5/02/2007)
Not that I want to win a Sebring but what does one do if the hospital doesn't record the seconds in the time of birth? I know my birth certificate doesn't have seconds and my son's birth certificate doesn't record seconds either. I would think it rare to have a birth time accurate to the nearest second... No?
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Jason 12:36AM (5/02/2007)
While we're on the subject of the Sebring, I read where Ellen Degeneres gave away one to a family who was carjacked in their Acura. Nice gesture or adding insult to injury (going from an Acura to a Sebring?).
I thought the Malibu Maxx was ugly until I saw a Sebring on the road....keep giving them away because nobody is going to buy them!
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aaron 1:08AM (5/02/2007)
"While we're on the subject of the Sebring, I read where Ellen Degeneres gave away one to a family who was carjacked in their Acura. Nice gesture or adding insult to injury (going from an Acura to a Sebring?)."
If they got one from a giveaway by Ellen, I'm guessing they were in dire need and the Acura was more like a early 90's Legend (great car, but still old), complete with peeling paint jobs that seem to pop up on many of them.
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Bryan 11:47AM (5/02/2007)
This is the first time I have seen everyone on this blog agree with each other about something. Chrysler should take note of this and fire their ad agency. ;)
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Dieter 1:18PM (5/02/2007)
Uh, wouldn't their Town & Country or the Pacifica, or even the new Aspen, be a more appropriate vehicle to give away to the parent(s) that just had their new bundle of joy?
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BOB 2:32PM (5/02/2007)
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