Filed under: Etc., Marketing/Advertising, Chevrolet
Chevy wants you to build your own Autobot... meet Autoblog Supreme!
In conjunction with the new Tranformers movie set to hit theaters on July 4, GM's bread and butter brand is launching this design-your-own-Autobot site that allows visitors to build their own bot from a preselected assortment of Chevys (what, no Corvette or Camaro?), challenge their friends to a fight, and win prizes for their efforts. A free month of XM, tickets to see the movie, and even a trip to the premier are up for grabs as prizes. You can register and play for the prizes or do it all without registering just because, well... it's fun to build and fight robots. We've already breathed life into our own Autobot, a jet black Chevy Impala named Autoblog Supreme. You can use the email address abresearch at gmail dot com to challenge us to a fight if you dare. As a wise man once said, "This is our Country, THIS is our Autobot."
[Source: Chevy via Jalopnik]
UPDATE: We're having some difficulty logging back into the site after we registered, so consider yourself forewarned if you log out and try to log back in.
Reader Comments (Page 1 of 2)
J.Crew 1:16PM (5/01/2007)
Very very very very very COOL!!!!
Reply
Aki 1:18PM (5/01/2007)
That is the most shameless co-branding I've seen. Eeesh.
Reply
Leopold Porkstacker 1:29PM (5/01/2007)
I wonder if those autobots will be subject to any recalls due to typical UAW carelessless?
-he who stacks pork
Reply
3cubedminus3squared 1:51PM (5/01/2007)
They should of had a Colorado instead of an A veo.
Reply
Cervus 1:52PM (5/01/2007)
I don't see how this is any different from the original show itself, considering it was a thirty minute toy ad. :)
Reply
Lotus Elise Blog 1:59PM (5/01/2007)
Atleast the toys were cool though! How many car people will be spawned by an Aveo or Equinox Transformer?!?
The GM endorsement stuff that has enveloped this film really makes me almost want to boycott the film... almost. I'll still see it within the first few days of it's release but I'll miss my loveable Bumble Bee, his inbred redneck cousin that they put in this film just doesn't do it for me ;)
Reply
akintz 3:46PM (5/01/2007)
I'm guessing there's some "trick" to what you're choosing for battles? I'm like 0-5. :(
Though I figured out you're not really limited to the 10 challenges per day. Just change your bot to another vehicle and you'll get another 10 challenges... if you don't mind changing vehicles anyways.
Reply
GOKARTN 4:37PM (5/01/2007)
It worked for MINI on their website, why not Chevy. Maybe GM could even use the same software and programers to create it.
Reply
akintz 5:20PM (5/01/2007)
Ahaha... "Temporarily down due to Decepticon attack."
That's great. :)
Reply
Will 5:54PM (5/01/2007)
My HHR, Shnog, now has an online counterpart "Shnogimous Prime!" That much rocks! What doesn't rock, however, is the game HHR's stats are listed as no power, no agility, but a full bar for intelligence. So... My question is, what the hell am I gonna' do with the intelligence rating in the battles?
Reply
snazzum 6:23PM (5/01/2007)
The Mini = cool. Aveo = I'm a tool driving a Korean made American car. Newsflash: GM is lame and from what I've see, so is the movie.
Reply
LyonKing 6:24PM (5/01/2007)
@Will
you could start by using that intelligence to fix the site ;)
Reply
SilverAero 9:46PM (5/01/2007)
Ha the site says "Temporarily down due to decepticon attack", hmmm had that warning light once.
Reply
John R 10:43PM (5/01/2007)
Bumblebee = Beetle...not Camaro
Jazz = Porsche GT car...not a SOLSTICE!
Reply
Will 11:09PM (5/01/2007)
@ Lyonking
My HHR, Shnogimous Prime is working diligently (with his limitless intelligence rating) on the problem, so hard in fact that his OBD II port is glowing red from the connection. I have nothing but faith in him, but as he points out, he's not an HHR SS. Damnit.
Reply
Chet 11:12PM (5/01/2007)
Volkswagen would not allow the Beetle (old or new) to be used in the movie. GET OVER IT.
Reply
Lee Gibson 1:00AM (5/02/2007)
Chet, you might have a point if there was a single non-GM car in the cast. But there's not. It's brand whoring, and it's annoying.
It's the same problem I had with the Matrix freeway chase screen. Yes, GM sells a lot of cars, and if the Matrix only has GM cars in it, no wonder people were trying to get out of their electro-goo baths.
Reply
BowserUSC 1:46AM (5/02/2007)
Still down as of 10:46 pacific.
Reply
Will 4:54AM (5/02/2007)
@ 18 (Lee Gibson)
What about the Mustang police car? And though it's not a VW, Bumblebee (reportedly) will be TWO different Camaros, a '71 to start, then he'll be rebuilt as the '09.
It is kinda sad that VW, with their outgoing New Beetle, didn't drop the duckets to get into this movie, and that some of the Decepticons will be cars (they've never been street cars), I'll still be going to see this film! Here's some of the the "cast", as reported at the link below: Bumblebee (Camaro), Jazz (Pontiac Solstice), Ratchet (Hummer H2), Ironhide (GMC TopKick).
http://www.jalopnik.com/cars/transformers/
Reply
akintz 8:05AM (5/02/2007)
It's still down this morning. :(
Reply