• May 1, 2007

In conjunction with the new Tranformers movie set to hit theaters on July 4, GM's bread and butter brand is launching this design-your-own-Autobot site that allows visitors to build their own bot from a preselected assortment of Chevys (what, no Corvette or Camaro?), challenge their friends to a fight, and win prizes for their efforts. A free month of XM, tickets to see the movie, and even a trip to the premier are up for grabs as prizes. You can register and play for the prizes or do it all without registering just because, well... it's fun to build and fight robots. We've already breathed life into our own Autobot, a jet black Chevy Impala named Autoblog Supreme. You can use the email address abresearch at gmail dot com to challenge us to a fight if you dare. As a wise man once said, "This is our Country, THIS is our Autobot."

[Source: Chevy via Jalopnik]

UPDATE:
We're having some difficulty logging back into the site after we registered, so consider yourself forewarned if you log out and try to log back in.


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  • 19 Comments
      • 7 Years Ago
      The Mini = cool. Aveo = I'm a tool driving a Korean made American car. Newsflash: GM is lame and from what I've see, so is the movie.
      • 7 Years Ago
      Very very very very very COOL!!!!
      • 7 Years Ago
      It's still down this morning. :(
      • 7 Years Ago
      I'm guessing there's some "trick" to what you're choosing for battles? I'm like 0-5. :(

      Though I figured out you're not really limited to the 10 challenges per day. Just change your bot to another vehicle and you'll get another 10 challenges... if you don't mind changing vehicles anyways.
      • 7 Years Ago
      That is the most shameless co-branding I've seen. Eeesh.
      • 7 Years Ago
      @ 18 (Lee Gibson)

      What about the Mustang police car? And though it's not a VW, Bumblebee (reportedly) will be TWO different Camaros, a '71 to start, then he'll be rebuilt as the '09.

      It is kinda sad that VW, with their outgoing New Beetle, didn't drop the duckets to get into this movie, and that some of the Decepticons will be cars (they've never been street cars), I'll still be going to see this film! Here's some of the the "cast", as reported at the link below: Bumblebee (Camaro), Jazz (Pontiac Solstice), Ratchet (Hummer H2), Ironhide (GMC TopKick).

      http://www.jalopnik.com/cars/transformers/
      • 7 Years Ago
      Didn't Mini do this a few years ago?
      • 7 Years Ago
      It worked for MINI on their website, why not Chevy. Maybe GM could even use the same software and programers to create it.
      • 7 Years Ago
      I don't see how this is any different from the original show itself, considering it was a thirty minute toy ad. :)
      • 7 Years Ago
      Atleast the toys were cool though! How many car people will be spawned by an Aveo or Equinox Transformer?!?

      The GM endorsement stuff that has enveloped this film really makes me almost want to boycott the film... almost. I'll still see it within the first few days of it's release but I'll miss my loveable Bumble Bee, his inbred redneck cousin that they put in this film just doesn't do it for me ;)
      • 7 Years Ago
      Volkswagen would not allow the Beetle (old or new) to be used in the movie. GET OVER IT.
      • 7 Years Ago
      Still down.
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