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By the Numbers: April 2007
Chrysler and Toyota gain while GM, Ford fall
As you scan the interweb for news of April sales numbers today, be careful. There were two less selling days in April of this year compared to 2006 (24 vs. 26). On account of this, other media outlets are painting a bleaker picture by comparing the raw numbers for April in 2006 and 2007. When you compare the daily average sales rate (DSR), as we have, it's apparent the month isn't as bad as some are saying.
The Chrysler Group deserves the biggest kudos for its 10% gain last month compared to last year, made possible by the incredible 40% jump in DSR by the Jeep brand. Chrysler and Dodge were both up too by 7.2% and 2%, respectively. While Toyota's raw numbers were down compared to last April, the automaker's North American operations actually improved its DSR by 3.7%. Given another two days, Toyota would've easily beat last year's numbers on the 14.1% and 2.3% improvements made by its Lexus and Toyota divisions.
At General Motors, only GMC (up 16.7%) and Saturn (up 28.5%) had a good April. The rest of the General's brands dragged it down to a loss of 2.2% as a whole for the month. Over at Ford, only Lincoln (up 15.8%) and Land Rover (up 22.1%) improved in April, though neither brand sold enough units to change fortunes for Ford, which fell as a whole by 5.7%.
Biggest Winner
Jeep
40% at 41,200 (4/06: 31,885)
Biggest Loser
Buick
–28.2% at 13,234 (4/06: 19,971)
BRANDS
Acura–15% at 15,193 (4/06: 19,372)
Audi18.5% at 8,106 (4/06: 7,412)
BMW8.6% at 25,310 (4/06: 25,250)
Buick–28.2% at 13,234 (4/06: 19,971)
Cadillac1.8% at 16,839 (4/06: 17,916)
Chevrolet–3.9% at 185,759 (4/06: 209,320)
Chrysler7.2% at 51,441 (4/06: 51,979)
Dodge2% at 100,463 (4/06: 106,231)
Ford–6.9% at 185,553 (4/06: 215,824)
GMC16.7% at 41,748 (4/06: 38,769)
Honda.6%% at 111,226 (3/06 119,752)
HUMMER–12.4% at 4,375 (4/06: 5,413)
Hyundai3.3% at 39,137 (4/06: 41,025)
Infiniti12% at 9,945 (4/06: 9,618)
Isuzu–7.1% at 1,059 (4/06: 1,235)
Jaguar–22% at 1,424 (4/06: 1,991)
Jeep40% at 41,200 (4/06: 31,885)
Kia1.32% at 26,007 (4/06: 27,807)
Land Rover22.1% at 4,211 (4/06: 3,736)
Lexus14.1% at 25,995 (4/06: 24,679)
Lincoln15.8% at 11,832 (4/06: 11,067)
Mazda1.9% at 21,060 (4/06: 22,385)
Mercedes6.4% at 20,895 (4/06: 21,270)
Mercury–7% at 17,481 (4/06: 20,368)
MINI10.6% at 3,382 (4/06: 3,313)
Mitsubishi20.4% at 12,047 (4/06: 10,841)
Nissan–14% at 61,179 (4/06: 77,102)
Pontiac–13% at 26,346 (4/06: 32,793)
Porsche–2.2% at 3,015 (4/06: 3,341)
Saab–19% at 2,350 (4/06: 3,144)
Saturn28.5% at 19,977 (4/06: 16,843)
Subaru–7% at 13,786 (4/06: 16,073)
Toyota2.3% at 184,462 (4/06: 195,286)
Volkswagen.7% at 19,086 (4/06: 20,528)
Volvo–9.6% at 8,122 (4/06: 9,736)
Not reported:
Suzuki
COMPANIES
BMW Group8.8% at 28,692 (4/06: 28,563)
Chrysler Group10% at 193,104 (4/06: 190,095)
Ford Motor Co–5.7% at 228,623 (4/06: 262,722)
General Motors–2.2% at 311,687 (4/06: 345,404)
Honda America–1.6% at 126,419 (4/06: 139,124)
Nissan North America–11% at 71,124 (4/06: 86,720)
Toyota Motor Co.3.7% at 210,457 (4/06: 219,965)
As you scan the interweb for news of April sales numbers today, be careful. There were two less selling days in April of this year compared to 2006 (24 vs. 26). On account of this, other media outlets are painting a bleaker picture by comparing the raw numbers for April in 2006 and 2007. When you compare the daily average sales rate (DSR), as we have, it's apparent the month isn't as bad as some are saying.The Chrysler Group deserves the biggest kudos for its 10% gain last month compared to last year, made possible by the incredible 40% jump in DSR by the Jeep brand. Chrysler and Dodge were both up too by 7.2% and 2%, respectively. While Toyota's raw numbers were down compared to last April, the automaker's North American operations actually improved its DSR by 3.7%. Given another two days, Toyota would've easily beat last year's numbers on the 14.1% and 2.3% improvements made by its Lexus and Toyota divisions.
At General Motors, only GMC (up 16.7%) and Saturn (up 28.5%) had a good April. The rest of the General's brands dragged it down to a loss of 2.2% as a whole for the month. Over at Ford, only Lincoln (up 15.8%) and Land Rover (up 22.1%) improved in April, though neither brand sold enough units to change fortunes for Ford, which fell as a whole by 5.7%.
Biggest Winner
Jeep
40% at 41,200 (4/06: 31,885)Biggest Loser
Buick
–28.2% at 13,234 (4/06: 19,971)BRANDS
Acura
–15% at 15,193 (4/06: 19,372)Audi
18.5% at 8,106 (4/06: 7,412)BMW
8.6% at 25,310 (4/06: 25,250)Buick
–28.2% at 13,234 (4/06: 19,971)Cadillac
1.8% at 16,839 (4/06: 17,916)Chevrolet
–3.9% at 185,759 (4/06: 209,320)Chrysler
7.2% at 51,441 (4/06: 51,979)Dodge
2% at 100,463 (4/06: 106,231)Ford
–6.9% at 185,553 (4/06: 215,824)GMC
16.7% at 41,748 (4/06: 38,769)Honda
.6%% at 111,226 (3/06 119,752)HUMMER
–12.4% at 4,375 (4/06: 5,413)Hyundai
3.3% at 39,137 (4/06: 41,025)Infiniti
12% at 9,945 (4/06: 9,618)Isuzu
–7.1% at 1,059 (4/06: 1,235)Jaguar
–22% at 1,424 (4/06: 1,991)Jeep
40% at 41,200 (4/06: 31,885) Kia
1.32% at 26,007 (4/06: 27,807)Land Rover
22.1% at 4,211 (4/06: 3,736)Lexus
14.1% at 25,995 (4/06: 24,679)Lincoln
15.8% at 11,832 (4/06: 11,067)Mazda
1.9% at 21,060 (4/06: 22,385)Mercedes
6.4% at 20,895 (4/06: 21,270)Mercury
–7% at 17,481 (4/06: 20,368)MINI
10.6% at 3,382 (4/06: 3,313)Mitsubishi
20.4% at 12,047 (4/06: 10,841)Nissan
–14% at 61,179 (4/06: 77,102)Pontiac
–13% at 26,346 (4/06: 32,793)Porsche
–2.2% at 3,015 (4/06: 3,341)Saab
–19% at 2,350 (4/06: 3,144)Saturn
28.5% at 19,977 (4/06: 16,843)Subaru
–7% at 13,786 (4/06: 16,073) Toyota
2.3% at 184,462 (4/06: 195,286)Volkswagen
.7% at 19,086 (4/06: 20,528)Volvo
–9.6% at 8,122 (4/06: 9,736)Not reported:
Suzuki
COMPANIES
BMW Group
8.8% at 28,692 (4/06: 28,563)Chrysler Group
10% at 193,104 (4/06: 190,095)Ford Motor Co
–5.7% at 228,623 (4/06: 262,722) General Motors
–2.2% at 311,687 (4/06: 345,404)Honda America
–1.6% at 126,419 (4/06: 139,124)Nissan North America
–11% at 71,124 (4/06: 86,720)Toyota Motor Co.
3.7% at 210,457 (4/06: 219,965)
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Reader Comments (Page 1 of 3)
Logan Irons 4:15PM (5/01/2007)
Buck Wild
Reply
blitzkrieg79 4:16PM (5/01/2007)
It's nice to see that Mitsubishi for over few months has 20% gains on year to year sales, Mitsubishi has sold almost 4000 new lancers in it's first month which really shows that along with the new Outlander Mitsubishi is really coming out with products that gets peoples attention.
Reply
phoenexius 4:16PM (5/01/2007)
is my math that bad??
Chrysler UP 7.2% at 51,441 (4/06: 51,979)
Looks like 51,441 is smaller than 51,979 to me (which would mean DOWN 1%)
Most of these numbers don't make sense to me
someone please correct me if I am wrong
Reply
phoenexius 4:19PM (5/01/2007)
shucks I didn't comment on the Honda numbers
1 million in sales - that's amazing
is there an editor in the house?
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ThriftyTechie 4:20PM (5/01/2007)
The most striking data to me:
Nissan at -11% from last April ?!!!
After releasing a brand-new Altima ?!!!
Reply
stefan 4:20PM (5/01/2007)
When is GM gonna pull the plug on buick?
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testa di cazzo 4:20PM (5/01/2007)
i'm having the same problem, phoenexius... maybe it's just cause i failed basic math in 2nd grade...
Reply
Albert 4:23PM (5/01/2007)
Ford sold 12,303 Fusions last month. With 4600 dealers, thats 3 fusions sold per dealership. Since this car is not selling and every ford dealer I go to has 20 of them in the front, why are they still making it? Dont they have enough inventory for the rest of the year? Shouldn't they shut down for a few months? The Camry sold more then all of Mercury and Lincoln combined. At a rate of 25 per dealership. Also, how did Mullaly walk in for 2 hours and sell 3 Fusions? Thats a months worth!!
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-01-2007/0004578073&EDATE=
Reply
Roland 4:24PM (5/01/2007)
I'm glad that Saturn is doing so well. Nice surprise.
Reply
phoenexius 4:24PM (5/01/2007)
ahh okay math is getting better
I should read the article - sorry - 24 vs 26 days
Reply
Joe66 4:24PM (5/01/2007)
#8 Even though 3 Fusions are sold per month its still a good seller. Fusion is a great car. Ford neglected the Midsize sedan for a while, and now is trying to get it back.
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Danny 4:26PM (5/01/2007)
I saw your link #8. With 3 Fusions sold per dealer, 2.5 Edges sold per dealer and 1.7 Five Hundreds sold per dealer, I am shocked at how they stay in business.
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indymcsc 4:31PM (5/01/2007)
Man, Lexus sells a lot of cars each month. They kick the crap out of Mazda, VW and many others.
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JeremySeattle 4:38PM (5/01/2007)
How can there be only 24 selling days in April. When there are 30 Total in the month?
Do you not count Sunday? And if so where did the extra missing day come from?
Reply
The Other Bob 4:36PM (5/01/2007)
Here is a complete breakdown of specific brand sales:
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-01-2007/0004578073&EDATE=
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-01-2007/0004578147&EDATE=
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-01-2007/0004578121&EDATE=
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-01-2007/0004578006&EDATE=
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-01-2007/0004578211&EDATE=
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-01-2007/0004578255&EDATE=
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Frank 4:37PM (5/01/2007)
Despite all the whining by so called experts, it looks like Jeep knew what they were doing with the Compass, Patriot and 4 door Wrangler.
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jiffy 4:40PM (5/01/2007)
So what Ford has been averaging 3 Fusions a month per dealership? Or 2 Ford Edges a month since it was introduced in December? Ford makes damn fine cars and better than any Japmobile.
Go home Toyota.
Reply
Hosni 4:43PM (5/01/2007)
#16, Its called Bible belt USA.
Automakers expect dealers to be closed Sundays and holidays like Easter. The numbers are correct because if the dealer sells on a sunday the paperwork is inputed Monday. But overall they divide by selling days because of the Bible Belt USA. The two coasts are usually open everyday. It would be hard to find a Ford dealer open on a Sunday in rural Kansas.
By the way, maybe if they open on Sundays they can increase their Fusion sales from 3 to 4 a month, wouldn't you think?
Reply
A Dealer 6:48PM (5/01/2007)
As a salesman at PearsonFord, Its hard to get around the 3 Fusions a month comment. We sold 6 last month. That means there are dealers out there selling fewer. Its hard to comprehend, but then again in January we sold 1 Fusion.
Reply
Mr. Oak 4:52PM (5/01/2007)
I give up. These numbers are grossly misleading. Screw it.
Chrysler +7.2% at 51,441 (4/06: 51,979)Should read -7.2%
Mercedes +6.4% at 20,895 (4/06: 21,270) Should read -6.4%
Volkswagen +0.7% at 19,086 (4/06: 20,528) Should read -0.7%
Toyota +2.3% at 184,462 (4/06: 195,286) Should read-2.3%
Toyota Motor Co. +3.7% at 210,457 (4/06: 219,965) Should read -3.7%
Reply