Filed under: Marketing/Advertising, Tech, Videos, Volkswagen
VIDEO: My gearbox is better than yours
This ad takes us back to our childhood, when transmissions came in manual and automatic. That was it. Today's kids have sequentials, continuously variable ratios, dual clutches, paddle shifters, manually-shifted automatics, automatic-shifting manuals and a gazillion other variations to confuse them when pretending to drive.
We could try to explain the technology behind Volkswagen's DSG transmission until we're blue in the face, or you could simply follow the jump to watch a couple of kids do it for us. It's so simple, it's child's play.
Disclaimer: No actual children were harmed by Autoblog or by Volkswagen in the presentation of this video.
[Source: German Car Scene via Carscoop]
Reader Comments (Page 1 of 1)
bgdc 6:39PM (4/27/2007)
That's kinda funny. Could be a CVT ad too. But the DSG is just way more fun. Seriously, the damned thing's addictive; I look for reasons to downshift when I'm driving my fiancee's A3.
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chuck goolsbee 7:37PM (4/27/2007)
Call me old-fashioned, but I much prefer the plain old stick shift.
--chuck
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bgdc 9:23PM (4/27/2007)
I've got a manual and my fiancee has the DSG. Both are fun. If we're taking a drive through a stop-n-go traffic area i'll gladly opt for her car.
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Jaz 9:56PM (4/27/2007)
Thats hilarious!!
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paul34 10:20PM (4/27/2007)
You know, this ad is actually for a CVT and not a DSG, but funny anyway =D
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fotomik 2:59AM (4/28/2007)
paul34: But why does it say "The Direct Shift Gearbox DSG" in the end then?
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David 6:44AM (4/28/2007)
The boy is imitating a CVT transmission. DSGs work just like normal gearboxes except that the shifting process is much smoother and quicker.
They also had that other commercial for their new TSI engines (with turbocharger and supercharger). The commercial said it combined the best of diesel and gas engines. Which is totally wrong, since the engine has absolutely nothing to do with a diesel engine.
That's why I don't like VW commercials. They always get the facts wrong. Very annoying. Maybe it's because I'm German :p
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vaos 7:41AM (4/28/2007)
paul34: the ad is for the DSG-box.
It's made by DDB Amsterdam, a dutch company, and shown on dutch television.
the complete commercial?
http://www.ster.nl/ster?nav=vaunLsHCjENpCsCpC&pane=rlomLsHCjENzCOM&cmercial=tgdnLsHCjEfDqDnDJgEdB&popup=mediaspeler
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Galley 7:44AM (4/28/2007)
Great picture!
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Mike 10:18AM (4/28/2007)
Yeah I was gonna say that is definitely a CVT ad.
CVT's have unlimited ratios and no power loss, a DSG just preselects gears and engages/disengages the dual clutch system uber-fast.
Definitely a funny ass commercial though.
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MikeW 7:59PM (4/28/2007)
That was Multitronic boy!
CVT don't have 'unlimited' ratios, there is an upper and lower gear ratio. The newest Multitronic in the A5 has 6.73:1 ratio spread.
and the F-150 still uses 4.1:1.
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Brandon 10:57PM (4/28/2007)
RE: "CVT don't have 'unlimited' ratios, there is an upper and lower gear ratio."
Yes they do, actually. Even with an upper ceiling and lower floor, they technically do have an 'unlimited' number. Well, really limited by the computer's ability to locate a different position.
2.34001
2.3401
2.341
2.35001
2.3501
2.351
...
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MikeW 10:03AM (5/01/2007)
Not in the real world. They are still governed by hydraulics, solenoids, and finite resolution sensors.
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