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click above image to view pics of the current-gen Ford Fiesta from Europe

We've begged for Ford to begin selling some of its perceived-to-be excellent international wares in the U.S. and today we've learned our wait is over. Motor Trend is reporting that the next generation Ford Fiesta will be sold in the U.S. by late 2008, about a year after it's introduced in Europe. The new Ford Fiesta is based on the same platform as the Mazda2 that was officially introduced at the Geneva Motor Show in March. We lamented at the time neither the Mazda or its Ford counterpart would ever be sold on U.S. shores, but apparently Ford had decided before the Geneva show that the Fiesta would be bound for the U.S.

The Ford Fiesta is a B-segment vehicle that will slot neatly below the current Ford Focus. Though we don't know exactly what the next-gen model will look like, MT is reporting that Ford of Europe's "kinetic" design language will not be tinkered with much during its transfer. That means we're not likely to see the Fiesta wearing a three-bar chrome grille, which is hardly tragic considering Ford of Europe's "kinetic" cars are equally if not much better looking than their U.S. counterparts.

Though the profit potential of selling the Fiesta in the U.S. is likely very weak, the arrival of a small car fills a gaping hole in Ford's lineup. The Honda Fit, Toyota Yaris, Chevy Aveo and more are competing fiercely right now in our domestic small car market. To say the arrival of a European-bred Ford Fiesta will be interesting is an understatement, to say the least.

[Source: Motor Trend]

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    • 1 Second Ago
      • 8 Years Ago
      #5: what you see is the CURRENT Fiesta
      • 8 Years Ago
      Fiesta's are great cars but they change the model pretty often. The fiesta in the pictures is a mark 7 Fiesta (or maybe a mark 6.5) My fiesta from 1995 is a mark 3.5 (same as the mark 3 but with clear indicater lights, standard drivers seat airbag and powered steering) but in other words they changed the model 4 times in 12 years. But it's understandable for the European market: If people buy a new car here, they buy one every 3 years and don't spend extra money to drive in a new car that looks the same the previous one.

      I don't think Mazda and Ford should make the same model. They did that years ago with the Fiesta mark 4 and the Mazda 121 from those same years and there's no fun in that.

      Ford usually designes in a pretty conservative way and that's what their regular costumers like. You can even buy the old model for a while after the new model is introduced. (really necessary when the Focus was replacing the European Escort)

      I wonder if they'll sell the Diesel version in the US that one's really economical (about 19KM to the litre) (I think it's about 44 miles to the gallon)
      and they'll run for almost twice the regular distance of a normal petrol car. Easally over 500.000 Kilometers (312.500 Statute Miles)

      (Don't mind the bad spelling and grammar (if so), I'm Dutch)
      Greg A.
      • 8 Years Ago
      It was announced awhile ago that the next-generation U.S. Focus (i.e. *not* the freshened model coming for the 2008 model year, but the 2010 or 2011 model) and the next generation Euro Focus will be the same (well, as same as regulations permit).
      • 8 Years Ago
      There have been scores of European Big 3 cars that we've always wanted over here.

      Why can't this be a matter of a quick click of a mouse from an executive?

      I'd like to know the REAL reason opposed to what everybody else is pulling out of their "hat".

      Anybody in the business care to let us know?

      • 8 Years Ago
      JB, nice post.
      My mom had a 79 Fiesta that absolutely would not die. She had it for thirteen years and I loathed that thing. She didn't love it either but it got us from A to B and all the way to Z. Reading this article brings back memories and I'm looking forward to seeing this when she comes.
      • 8 Years Ago
      Guys, just shut up. Ford doesn't want to bring current gen fiesta because they want to bring the -best- possible product to the table when it does get here. As for the rest of it, all the global Ford companies are still basically separate entities and have tons of trouble communicating. That's part of the reason ford's in this mess.

      Anyway, this is OLD, OLD, OOOOOOOOOLD news.
      • 8 Years Ago
      I spent a few years as an engineer in the auto biz, some at Ford, and some homologation (making cars suitable for importation to other markets).

      There are several reasons why the Fiesta, Mondeo aren't a mouse click away:

      1. Currency valuation. The dollar is getting hammered against the Euro right now. Ford NA would likely "buy" cars from Ford Europe. Ford is not one big company, it's really several companies geographically.

      2. Differences in safety standards/cost to retrofit. Euro cars are designed for a different set of rules. The rules are generally merging, but are not the same. Per #1, Ford doesn't design a car to meet all regulations everywhere. This has to be the idea from early on for any hope of it happening. For example, window glass might not meet US standards, so in every car, it would have to be replaced. Labor, certifying new glass, wasting Euro glass, that alone is a huge cost.

      3. Differences in market tastes. Euro buyers maybe own one car, and are willing to pay more for a smaller car, albeit with nicer equipment and interior, etc. A Mondeo is a large car, for an executive in Europe. Here, it's about as big as a Fusion. Would you pay 35K for a Fusion or a Mondeo? Even if it had top-notch equipment? No, most Americans equate size with cost/value. That's why small luxury cars have always struggled here. You reward yourself with a big Jaguar, not a small one, it looks like you can't really afford the real Jag. For example, every Japanese model has grown here in each new generation. Corolla is as big as Camry was, etc.

      4. Overlapping models. What about the US Focus? The Fiesta must be priced below the Focus, enough to keep buyers from simply choosing the larger Focus. Do you raise Focus' price then, bumping into Fusion? Now the Taurus becomes a better buy for a bigger car. It's a vicious circle.

      5. Have to make money. Companies exist to make a profit for their stockholders, plain and simple. Selling Fiestas at a loss just to gain market share is counterproductive.

      I'd love to see Euro Fords here, and Aussie Fords, too. The Falcon is a nice ride, styling is OK, too. It's difficult to do a world car, that's why Toyota designs cars just for this market. Not all Japanese /Euro cars sold here are designed for the US, but a fair number are. Murano was here, then introduced years later to the Japan and Euro market.

      Sorry for the long post, just trying to help explain why it's not a simple idea to bring cars from other markets here.
      • 8 Years Ago
      Then the Fiesta for Europe hasnt yet been unveiled?
      • 8 Years Ago
      Late 2009? that seems too far away why don't they bring over their European models this year! late this year possibly? I hope the S-Maxx,C-Maxx,Euro Focus,coupe/cabriolet and the hatchback come to the U.S those would fit nicely in FOMOCO U.S line up,Mondeo also and the other models should come to the U.S also. They need a new ranger and a replacement to the crown vic replace it with the interceptor concept. Ford also needs to revive their SVT division or RS division for America and make more performance oriented vehicles in AWD. They should Bring back the Ford GT and make the GT90 and bring the Falcon over. Ford can do this i don't know why they don't.

      I have the plans laid out for Ford's survival if only they would listen.

      1.Bring over the European models as they are exactly. Revamp the U.S lineup also with a new Ranger,replace the Crown Vic with the Interceptor Concept and rebuild the GT40 and build a GT90. Revamp Mercury and Lincoln with help from Volvo or Jaguar.

      The Focus in the Coupe-Cabriolet and Hatchback styles with standard AWD. The transmissions would be a 5speed auto and 5speed manual (base models)6 speed transmissions (manual)(RS) and a DSG style with paddle shift for the SVT model 255HP Turbocharged (RS) SVT 220HP both in AWD. Base price for the hatch 14,000$ and cabriolet 16,000$. SVT 22,000$ and RS 27,000$.

      Bring over the C-MaXx and S-MaxX CUV's,offer the C-MaXx in FWD and 4WD and AWD standard for S-MAxX. Future RS/SVT model maybe?

      Scrap the Five hundred/Taurus and Taurus X and replace it with the Fusion now with standard 4WD. Base Fusion with 170HP and the performance version 230HP with 6speed manual or a DSG transmission.

      Bring over the all new Mondeo as the EVO and STI's competetor. Base 220HP AWD 6speed auto and high end models 260HP (SVT) DSG 335HP (RS) 6speed and DSG offerings. The base models price at 20,000$ and SVT at 25,000$ and the high end exclusive Brembo brakes,performance tuned suspension and other components buldged fenders for a more aggressive look RS priced at 32,995$.A new AWD system with tunable settings and 50/50 limited slip differential on all RS models and limited slip rear for RWD SVT models. SVT models get active rear differentials.

      Revamp the Mustang,Ranger and bring the Falcon from Austrailia over. Offer both V6 and V8 engines, 6speed manual standard and a 6speed DSG offered. This would be stiff competetion for the Pontiac G8. The V6 would have 350HP and a price of 35,000$ and the performance RS 500HP both would be offered in RWD 6speed manual for the RS and DSG for SVT.
      • 8 Years Ago
      Allow me to jazz-up this boring press release.

      Announcing the new 2008 Rally-Spec Ford Fiesta.

      -234 bhp, turbo-charged and inter-cooled boxer 4
      -All Wheel Drive
      -LSD with DCCD
      -6 speed manual transmission
      -17 inch Z-rated tires

      • 8 Years Ago
      Drove the 5-door 1.4 version of this in Italy last fall, what a sweet little ride. Perfect size/power/ergonomics for both city and country driving (in Italy), I think it is just right as an entry level model here.
      • 8 Years Ago
      Ford, please lose the black plastic door guards and bumper guards. Please take the Mazda2 and put your logo on it. Don't mess it up, try to be cute with it, try to make it 'yours', just go with an already outstanding design that Mazda has made. Unless of course, the Mazda2 is coming to the states, then do whatever you want to your fiesta.
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