Ford trucks and SUVs giving way to CUV sales
In 2000, more than 500,000 CUVs were sold in the U.S. In 2006, nearly 2,500,000 CUVs were sold, nearly a 400% increase in just six years. In fact, CUVs and midsized cars now account for 50% of the industry's sales, having claimed 20% from the sales of trucks and SUVs.
With crossovers in general being the fastest growing segment in autos, the Edge and Lincoln MKZ are leading the way for Ford. The Edge -- with a conquest rate of 41% -- is reportedly outselling the Fusion, with both models still showing month-on-month gains, though Ford's own numbers up through the month of March don't agree with that claim. The MKZ MKX is no slouch either, selling more than the RDX and both of Infiniti's FX models.
We don't know how often this kind of thing happens, however: Bob King, a dealer in Cincinnati, said that a couple traded a 2004 BMW Z3 and a 2004 Corvette for two new Edges. And that was after they tested a BMW X5 and Lexus RX 330. Even if that's not happening every day, the sales trend is very good news for the Blue Oval. By the end of 2008, Ford will have six CUV's on the market, and predicts CUV sales in the industry to reach 3 million by 2010.
[Source: Blue Oval News]
UPDATE: Post corrected to more accurately reflect source article. Sorry!
Reader Comments (Page 1 of 1)
sd 9:14AM (4/26/2007)
TYPO -- you mean the MKX is no slouch either.. its the CUV counterpart of the Edge over in the Lincoln family. MKZ is the Fusion counterpart.
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The Other Bob 9:17AM (4/26/2007)
It looks like Ford people know more than they get credit for. I would not have guessed that the Edge would be that hot.
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Matthew 9:18AM (4/26/2007)
Hold on a minute. The MKZ is the Zephyr car and not a crossover like the MKX. This is probably the result of Lincoln changing all of their car names which is already causing confusion to some people.
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Scott 9:18AM (4/26/2007)
Do some things about this article seem way off to anyone else? Ford sold 500K CUV's in 2000? What CUV did Ford even HAVE in 2000? Wasn't Ford's first CUV the Escape for 2001? And how did Ford sell 2.5M CUV's last year when the Escape sold
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Scott 9:23AM (4/26/2007)
Why did only half my post show up????
Anyways, let's try again -
Do some things about this article seem way off to anyone else? Ford sold 500K CUV's in 2000? What CUV did Ford even HAVE in 2000? Wasn't Ford's first CUV the Escape for 2001? And how did Ford sell 2.5M CUV's last year when the Escape sold
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Scott 9:25AM (4/26/2007)
Nevermind. something's F-d up with the site I guess. Anyways, Edge didn't outsell Fusion, MKZ is not a CUV, and Ford doesn't sell 2.5M CUV's a year or 500K back in 2000, unless we're counting Europe/Asia/S. America combined.
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Scott 9:43AM (4/26/2007)
Okay autoblogger, you might want to go read that article again over on blueovalnews.com. Ford didn't sell 500K CUV's in 2000, the WHOLE CUV market was 500K vehicles in 2000. Same thing with 2006, ALL CUV's combined sold 2.5M units, not Ford. Sorry to be a dick, but since this site is attempting to publish facts this is some poor journalism.
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Scott Duncan 9:49AM (4/26/2007)
Read the article. The way I see it, 500,000 total CUV's were sold industry wide in 2000. Not by Ford. 2,500,000 was also for all makes, as would be Ford's prediction of 3,000,000 industry wide by 2010
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MaxP 9:59AM (4/26/2007)
don't give up Scott.
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DJ 10:04AM (4/26/2007)
Why is this a story? All they and other carmakers have done is alter their truck mix from ladder frames to unibody? The % is especially big for Ford because they were heavily skewed towards the ladder frame style in 2000.
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Smart 10:28AM (4/26/2007)
hahaha.... Ford sold 2.5 millioin CUVs??? Dude, read the article > that is the number of CUVs sold in the US - Total. Amateur.
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Daniel 10:32AM (4/26/2007)
there's no such thing as a 2004 BMW Z3
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John Neff 10:51AM (4/26/2007)
Yeah, sorry about this post everyone. The article itself from Blue Oval News has factual errors and we didn't read it correctly in the first place. I'd suggest moving on to the next post, this one's done for :)
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Daniel 1:44PM (4/26/2007)
I want to hear some more from Scott. Got any baseball scores?
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Bryan 2:53PM (4/26/2007)
Scott, please, learn to read.
DJ, are you serious? If it is nothing than why post here?
John Neff, way to botch something up.
Man is it a great day today or what? Two positive Ford stories, even if it has mistakes.
Here is a story for you John, go to Ford.com and check out the Fusion story. 49% conquest rate. Thats a good story!
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Scott 3:46PM (4/26/2007)
#15 - Bryan,
What exactly should I learn to read? When I posted my comment(s) the story said exactly what I was talking about, he changed it since then, hence the new "UPDATE: Post corrected to more accurately reflect source article. Sorry!" now printed at the bottom of the story. The poster of this story misquoted an article from blueovalnews.com, several of us posted about it, and he has since corrected it (somewhat). It still says MXZ in one spot where it should say MKX, and it still states that the Edge is outselling the Fusion, which it is not. Edge sales for Mar 2007= 10,915, Fusion sales for Mar 2007= 15,790. Like I said, this site is trying to be a respected automobile news outlet and things like this story and all the misprints and typos aren't going to help.
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mr.ed 4:34PM (4/26/2007)
It's an overweight Mazda6 wagon, complete with mammoth turning circle. I guess it's an easy move over from a truck-based SUV. Not to easy if a real car was your last ride.
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Matt M 4:36PM (4/26/2007)
Well perhaps if you actually knew something about the automobile industry to begin with you could have called the website on their mistake before any of us did. I'd like to think that someone who's going to write about the car industry and post it on the intarweb actually knows something about it beforehand.
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Don 5:08PM (4/26/2007)
Excellent to hear the Edge is selling so well.
Hopefully it remains a strong seller.
Hang in there Ford!
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Deezee 12:19AM (4/27/2007)
I've always liked the Edge. It has a nice look. Build on the Edge and Mustang ford. Time to put those Excursion type bests out to pasture.
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