- Apr 25, 2007
The Pagani Zonda of Wristwatches
It seems you just can't make an exotic sportscar these days without offering a wristwatch to go with it. Bugatti's got one. Koenigsegg has two. McLaren and TAG Heuer are on their third. And Ferrari's got a whole series. Is it a shameless ploy to capitalize on the merchandizing potential of their supercars, or do their creators simply want to provide their moneyed customers with an adornment for their pampered wrists as bold and unique as the hand-made supercars in their garage? The complication, exclusivity and, if nothing else, sheer price on some of these limited-edition timepieces would seem to indicate the latter.
Enter Pagani into the fray with what seems to be the first licensed piece of merchandise the independent carmaker has produced since first releasing the original Zonda back in 1999. Made in partnership with a likewise new craftshop called Cvstos, the Zonda F chronograph draws its inspiration from its namesake supercar. The crown is patterned on the dials in the Zonda's cabin; the sub-dials on the face are arranged to mimic Pagani's signature exhaust pipes; even the rotating disc, visible through the clear case-back, recalls the Zonda's wheels.
The Cvstos Pagani Zonda F chronograph is available in pink gold, yellow gold or titanium, at an unspoken cost and availability suitable to a creation bearing the Zonda's name.