• Apr 24th 2007 at 12:53PM
  • 6

When supersonic wasn't enough, we got "hypersonic." When luxury wasn't enough, we got "ultra-luxury." If we aren't there yet, we will soon come to a time when "bling" is not enough. The first candidate for what we will call "superbling" is STRUT's line of automotive jewelry.

With offerings aimed at the Unique Whip and 300C-to-Bentley set, STRUT creates a high-end line of accessories. Triple-chromed stainless steel, crimped mesh, polished surrounds, engraved shields, and the requisite enormous wheels mix and mingle with the most expensive car bodies in the world. Its new Knightsbridge Collection has been created for the Phantom, with a delicate, polished link grill, chrome-tipped exhaust, side vents, and STRUT badges everywhere. What will it cost you to strut like that? Twenty-five thousand British pounds sterling. They don't call it strutting for nothing. If you'd like to shuffle for a bit longer instead, we will understand.

[Source: Gizmag]

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    • 1 Second Ago
      • 8 Years Ago
      Tacky and gauche. Only the nouveau riche would consider "blinging" out their Rolls Royce (aka Rollers). People with wealth (not money) often try hard to fly under the radar and not attract attention. I guess if there is a market, more power to Strut.
      • 8 Years Ago

      Rolls are pretty tight, but I agree...not feeling all the lame mods people make to these cars. It's not like they were terrible looking to begin with.
      • 8 Years Ago
      It makes perfect sense to me. Whoever would buy the new rolls obviously has no taste, so it makes sense that owners would want to buy accessories to make it even more tacky and ostentasious.
      • 8 Years Ago
      Has anyone thought of tie-dying Hermes scarfs as well?
      • 8 Years Ago
      Crimped mesh? Like a car's radiator?
      • 8 Years Ago
      Dear god! Someone needs a serious spanking for doing this to a Rolls. Then the Rolls should be taken from them.
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