When supersonic wasn't enough, we got "hypersonic." When luxury wasn't enough, we got "ultra-luxury." If we aren't there yet, we will soon come to a time when "bling" is not enough. The first candidate for what we will call "superbling" is STRUT's line of automotive jewelry.
With offerings aimed at the Unique Whip and 300C-to-Bentley set, STRUT creates a high-end line of accessories. Triple-chromed stainless steel, crimped mesh, polished surrounds, engraved shields, and the requisite enormous wheels mix and mingle with the most expensive car bodies in the world. Its new Knightsbridge Collection has been created for the Phantom, with a delicate, polished link grill, chrome-tipped exhaust, side vents, and STRUT badges everywhere. What will it cost you to strut like that? Twenty-five thousand British pounds sterling. They don't call it strutting for nothing. If you'd like to shuffle for a bit longer instead, we will understand.
[Source: Gizmag]
Ford Ranger Max concept debuts at Thailand Motor Show (w/VIDEO)
2009 Mini Cooper Cabrio unveiled! Detroit debut, hits showrooms in March
Mazda3 hatch unveiled, will debut next week
Enter the Rumormill: Harley-Davidson quietly launches XR1200 in US?
BREAKING: More Porsche Panamera pics surface_opt_thumbnail.jpg)
In The Autoblog Garage: BMW X6 XDrive 35i
Event Alert: December Calendar of Automotive Events
Autoline on Autoblog with John McElroy
In the Autoblog Garage: 2008 Porsche Cayenne GTS
Orange you glad Jason Calacanis let us drive his Tesla Roadster?
_thumbnail.jpg "In The Autoblog Garage: BMW X6 XDrive 35i")
Reader Comments (Page 1 of 1)
The Doctor @ Apr 24th 2007 1:17PM
Has anyone thought of tie-dying Hermes scarfs as well?
Carlos @ Apr 24th 2007 1:42PM
Crimped mesh? Like a car's radiator?
RK @ Apr 24th 2007 1:43PM
Tacky and gauche. Only the nouveau riche would consider "blinging" out their Rolls Royce (aka Rollers). People with wealth (not money) often try hard to fly under the radar and not attract attention. I guess if there is a market, more power to Strut.
dtrapp @ Apr 24th 2007 2:22PM
http://www.heycool.com
Rolls are pretty tight, but I agree...not feeling all the lame mods people make to these cars. It's not like they were terrible looking to begin with.
Mason Hill @ Apr 24th 2007 5:27PM
Money doesn't always mean class. Here is evidence of that.
buster01 @ Apr 24th 2007 7:17PM
It makes perfect sense to me. Whoever would buy the new rolls obviously has no taste, so it makes sense that owners would want to buy accessories to make it even more tacky and ostentasious.
DavidW @ Apr 25th 2007 1:54AM
Dear god! Someone needs a serious spanking for doing this to a Rolls. Then the Rolls should be taken from them.