Saturn kicking butt and taking conquests
The resulting numbers for Saturn have been very impressive indeed, with a 20-percent bump in 1st quarter 2007 sales versus Q1 2006, and now people that previously didn't give Saturn a thought are buying into GM's newest lineup. In a recent interview with The Car Connection, Saturn General Manager Jill Lajdziak pointed out that Sky owners have an average family income of over $100,000, while the typical Aura customer is pulling in $79,000 per annum. Those numbers are in stark contrast to the overall lineup, which stands at $63,000 per year. Lajdziak is looking for more success in the second quarter, and with the vastly better-looking than the original Vue coming out very shortly, the news is only getting better for Saturn.
Saturn still has a long way to go in winning over customers, as Aura and Outlook sales haven't exactly been setting the world on fire. After driving the Aura, we'd guess that the biggest obsticle for the COTY is a lack of customer awareness, and additional marketing dollars should help a lot. We've long thought that the Opelization of the Saturn lineup was a great idea, and now it looks like it's actually panning out for GM.
[Source: The Car Connection]
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