• Apr 24, 2007
Saturn has gone from "A different kind of car company" to a much better car company faster than anybody has the right to expect, and all the new products being introduced are starting to result in improved sales numbers. Within one year, the Sky, Aura, and Outlook were introduced, and the Aura provided the cherry on top when it won the 2007 North American car of the year award at the Detroit Auto Show. Once the new hot to trot Astra replaces the asthetically-challenged Ion, the Sky will be the oldest product in Saturn's lineup.

The resulting numbers for Saturn have been very impressive indeed, with a 20-percent bump in 1st quarter 2007 sales versus Q1 2006, and now people that previously didn't give Saturn a thought are buying into GM's newest lineup. In a recent interview with The Car Connection, Saturn General Manager Jill Lajdziak pointed out that Sky owners have an average family income of over $100,000, while the typical Aura customer is pulling in $79,000 per annum. Those numbers are in stark contrast to the overall lineup, which stands at $63,000 per year. Lajdziak is looking for more success in the second quarter, and with the vastly better-looking than the original Vue coming out very shortly, the news is only getting better for Saturn.

Saturn still has a long way to go in winning over customers, as Aura and Outlook sales haven't exactly been setting the world on fire. After driving the Aura, we'd guess that the biggest obsticle for the COTY is a lack of customer awareness, and additional marketing dollars should help a lot. We've long thought that the Opelization of the Saturn lineup was a great idea, and now it looks like it's actually panning out for GM.

[Source: The Car Connection]


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  • 40 Comments
      • 7 Years Ago
      saturn is on a roll, keep up with the market flow.
      when is the corsa coming?
      Buick should be next that should be a easy fix bring Chinese styling here as performed with Saturn.
      after that hit low allow Daewoo to have some fun with Chevy and Pontiac.
      Saab needs love or sold.
      • 7 Years Ago
      #8 - My apologies, underpowered was a poor choice of words. "Unrefined" is more suitable. I'm going to quote Mark Wan's review of the Aura ( http://www.autozine.org/html/GM/Aura.html ) here:

      "Nevertheless, like many push-rod engines, it [the XE's 3.5] sounds coarse at high rev, lacking the smoothness and eagerness of twin-cam engines. Besides, the outdated 4-speed automatic transmission it mated leaves a lot to be desired. A better choice is GM's all-aluminum 3.6-liter DOHC CVVT V6. On paper, its 252hp / 251lbft output seems not much more than the push-rod V6, but in terms of smoothness, rev happiness and sound quality it is in another league."

      The Aura is supposed to be a more upscale model. A course, unrefined engine like the 3.5 only hurts it. Though you're right about the transmission...
      • 7 Years Ago
      I've been an Outlook owner for 2 months. It is a phenomenal ride. I do think Saturn needs to let the market know what is available at the price the Outlook is selling for. It is so different, I don't think it is on the radar screen of many buyers.
      • 7 Years Ago
      Oh come on! Compared to what? The Ion? OF COURSE Saturn sales will go up! ANYTHING is better than the ION and the old LS sedan! This is so rediculous! LOL! Of course their sales are going to go up. This is called, "how normal business with any car company should be." Duh
      • 7 Years Ago
      #6 Amen
      • 7 Years Ago
      Without a manual transmission, I'm not even going to look.
      • 7 Years Ago
      so the line: The resulting numbers for Saturn have been very impressive indeed, with a 20-percent bump in 1st quarter 2007 sales versus Q1 2006,

      Refers to great fleet sales and unloading old Vues and Ions as being impressive?
      • 7 Years Ago
      Dave T., I just talked to my local Saturn dealer in Troy MI to check his stock on Auras. He said every car that comes off the truck is sold right away. "People standing in line for the new Aura". But no stock problem on the Outlook he has several of those available. Also some good news on the 08 Vue. He'll get the first ones in next week.
      • 7 Years Ago
      Why try to fight european cars with a domestic brand. GM should just use their brain and rebrand all saturns as Opel in American markets. A perception of a german car will always be better then a american car and they can make more by charging more in the first place like volkswagen.
      • 7 Years Ago
      Well Vauxhall and Opel are still better than what was being produced before.
      • 7 Years Ago
      we all have to appreciate general motors for hanging strong thru these rough times of import invasion.i love the power and engenering the imports offer but as a blue collar american i feel i have a duty to my fellow americans to buy u.s automobiles where the proffits remain in the u.s economy not overseas to fund another countries military.but thats my prefference and opinion.but i love what saturn has done over the years with there line up keeping up with every aspect of the competition.
      • 7 Years Ago
      Its ironic that GM's "Import Fighter" is relying on Imports to fight the Imports that are very often made right here in the USA.
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