• Apr 23, 2007

After storming Europe in 2006, BMW's Chinese automaking partner Brilliance wants to start sending its BS6 sedan to our shores as soon as this year. If it does, it will be the first Chinese car maker to grace the US market.

According to Brilliance President Zhigang Liu, if the BS6's don't make it this year, then we'll get them in early 2008. When they arrive, you will know them by their . . . well, you won't actually know them, because each one looks like several different cars depending on where you stand. A resurrected and chromed-out Rover grill on a whatchamacallit front end, a perfectly nondescript profile, and a done-a-million-times Southeast Asian rear. The automotive equivalent of jambalaya, it's got a little bit of everything in it. Still, it's hard to say anything bad about the car. At least not the one in the picture.

Brilliance has put $1.3 billion into R&D for its line of sedans, and will invest that amount again over the next five years. As well, the company builds BMW's and Minis in Northeast China, so they should have a some sort of handle on quality control. There are no sales targets set yet, but we practically guarantee they can up their target if they swap the letters "BS" -- which probably stand for Shenyang Brilliance -- for almost anything else.

[Source: Reuters]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 26 Comments
      • 7 Years Ago
      @Phill

      You fail to realize most of the reliable products in our household is from China, your already stereotyping that anything from china is "bad"

      @rainking

      As hard as it is to beleive, we're not communist


      Bottom line is, the products Brilliance is offering is way ahead of what the first jap/korean cars offered when they arrived on our shores
      • 7 Years Ago
      To do business in china, you have to have a local partner. We should do the same thing to the chinese: Want to sell cars here? Pick a partner and pay through the nose. THEN you can sell your crap here
        beijingshots
        • 2 Years Ago
        oh but youre forgeting one thing, straw man. China is a "communist" country, and therefore, they have a right to use protectionist methods to protect their own industry. if the u.s. regime does this, then they would just look like hypocrites trying to claim they run a free market, when in fact their market is as rigged as the wall street stock exchange. besides, i see a lot more buicks on the road in China than i see geelys on american roads. once again, China is the freer market, and the u.s. regime is just corrupt cronyism. if you want to play the tit for tat game, then China should allow one american car on their roads for every Chinese car on american roads. that sounds like a fair deal, even though american cars are a rip off and not worth buying.
      • 7 Years Ago
      I can not believe that any people here in the USA can be so stupid to buy any chinese shit on wheels.
      • 7 Years Ago
      7 series clone
      • 7 Years Ago
      The Grille and even the Logo are borrowed from Lancia, true enough. I read up on UK's AutoExpress, where they took some photos of the interior, which looks very poorly executed. This car is supposed to sell for around 15,000 pounds, or $30,000, which surely is BS(6). I cannot justify paying half that for an unproven, uninspired, two-generations-behind design with a 2.4 liter Mitsubishi motor, 12-second 0-60 times (!), only two airbags, no ESC (soon a must in the US), vague steering and a Kia Amanti-esque ride. Sure, it looks okay in the photo above, but you can make anything look attractive given the right lighting. Brilliance is trying to run in a marathon before it can walk. Unless they can get away with a price tag under $10,000 in the U.S, this is a waste of a savvy car buyer's time.
      • 7 Years Ago
      RE: "the company builds BMW's and Minis in Northeast China, so they should have a some sort of handle on quality control"

      Having purchased a new BMW and seeing the horrible dependability reports for Mini, let's hope these Brilliance things are engineered a little better than those two.
      • 7 Years Ago
      It is telling how poorly informed the author is...
      "A resurrected and chromed-out Rover grill on a whatchamacallit front end, a perfectly nondescript profile, and a done-a-million-times Southeast Asian rear." Firstly, the styling was done by an Italian design house, and unlikely a copy of any Rover, if anything, it is reminscent of an Lancia grill (a Fiat company). Secondly, the "Southeast Asian rear" is difficult to understand. The last time I checked, southeast Asia refers to countries like Vietnam, Thailand, Cambodia, and that part of the world. The Brilliance is build in northeastern China, aka Northeast Asia, and is geographically closer to Korea and Japan. It is kind of sad where poor-informed, geographically deslexic writer jump on the "Everything from China is a Copy" bandwagon.
      • 7 Years Ago
      A never heard of before name entering the US market? It better have a knock you on yer tush price. Car looks nice but China has such a horrible stigma for LACK of quality control.
      • 7 Years Ago
      Check out the interior in the M3, it looks kick ass imo...

      http://www.dailycars.ru/autoshow/china_china/large/china_05.jpg
      • 7 Years Ago
      FIRST, this is a prior-series Infiniti I30 (Maxima) in all details behind the A pillar. If Pininfarina "designed" it, I would say they were under orders to execute a copy, and stuck on the Honda/Lancia front end.
      SECOND, if they dont "lowball" this under Korean prices, they are not "Brilliant".
      THIRD, both those who say that Chinese cars are crap, and those who defend the Chinese from copying accusations, need to check their positions.

      YEAH, THE CHINESE ARE COMING! Let's not help them with more "developing nation" tax breaks they no longer need.
      • 7 Years Ago
      With so many Great car's around why would you even consider a car from China, It may be cheap to buy but Im sure the depreciation will be steep and fast, it certainly wont be cheap to own in the long run.

      No doubt reliablity will be a problem, most things we buy from China have a limited life span in our throw away and replace world. RISKY.

      These people copy everything and pollute the world, I wont buy a car from them on that Principal alone, no doubt other people will.

      This car looks boring, just because its built near a BMW doesnt mean much, Assume Nothing.

      2 Airbags?, its not for me.
      • 7 Years Ago
      Why would you waste your valuble dollars on this copy cat stuff?
    • Load More Comments