• Apr 21, 2007

Renault is planning to expand into the upscale market with five new models within the next three years, sources have confirmed. Previous ventures upmarket didn't turn out so well for the French automaker, but it's determined to make another go of it with the hopes of cashing in on the market for pricier vehicles.

The first new model slated for production is a compact crossover previewed by the Kaleos concept (above) unveiled last year in Paris. It's been developed with input from Samsung Motors, Renault's South Korean subsidiary. Samsung is also expected to contribute to the development of a large sedan and a large SUV for Renault as well. Further premium models could be niche vehicles made in limited quantities, and Renault would be smart to start cashing in on its Formula One success with something other than a special-edition Clio or Megane before their racing prowess evaporates.

Management admits that previous upscale models from Renault have been less than successful, humorously referring to the dismal Vel Satis as "the automotive equivalent of wearing a suit without removing the hanger." For a time, Renault had considered acquiring a premium brand for itself, but such ventures didn't pan out, and apparently Infiniti, which came along with the Nissan acquisition, wasn't enough to satiate Ghosn's appetite for the upscale.

[Source: Just-Auto]



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    • 1 Second Ago
  • 4 Comments
      • 7 Years Ago
      #5, France is never going to have its Maserati-level cars back. Renault does need to have something to sell its customers when they drow to an Audi level car. Peugeot and Citroen have have had that for decades.
      • 7 Years Ago
      BTW:
      #1 AND #3 -- The Phaeton was at least three steps up in price from the Passat, but zero steps up in creating a "prestige" styling image. Not to mention that it competes with Audi, a VW company, so VW fans already had somewhere to go. Its factory
      Renault has history upmarket, its arch-competitor, Peugeot/Citroen, has upscale models.
      • 7 Years Ago
      I know Bob, but the troubles is both Renault, Citroen and Peugeot had done various attempts to go to a more upscale success with not a lot of success. In fact, it's difficult to fit the void left by the former French luxury carmakers like Hotchkiss, Delage, Delahaye and Facel-Vega. I spotted 2 French articles about Delahaye and Facel-Vega (you need Alta-vista or Google translator to translate from French to English)
      http://www.leblogauto.com/2006/12/breve-rencontre-delahaye-235.html
      http://www.leblogauto.com/?p=7880&cp=all
      • 7 Years Ago
      good point #1, maybe they should reconsider the idea of acquiring a premium builder. A poster on GMInsidenews forum Saaj mentionned a interesting idea about Renault-Nissan and Chrysler, currently Chrysler isn't a premium image but Ghosn could restaure its former image http://www.gminsidenews.com/forums/showthread.php?t=48268