• Apr 21st 2007 at 2:52PM
  • 12
Details are few, but Audi has decided to pass on building its Malibu Maxx Roadjet concept. All of the flowery prose about how the Roadjet is "a vehicle that blends the latest evolutionary stage of Audi's formal idiom with an entirely new space concept" with an "unprecedented synthesis of performance, liveliness, and efficiency" are now considered overstatements by Ingolstadt. Even though it's packing a 300 horsepower V6 and a 7-speed DSG cog-swapper, Audi didn't feel that the Roadjet would live up to the image that the brand wishes to cultivate. The hardware is likely not the reason - other Audis will share those pieces. It seems Audi took a hard look at America's hate affair with hatchbacks, and got cold feet. It's a shame, really, because a brand like Audi could do a bit to re-legitimize hatchbacks here.

[Source: Automotive News - Sub Req'd]


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    • 1 Second Ago
  • 12 Comments
      • 8 Years Ago
      Why would they want another hatchback model if they have the A3? Not sure how well the A3 is doing, but around here (Princeton, NJ) I see them all over the place (not including the one I sit in and love every day :)

      • 8 Years Ago
      America "hates" the hatchbacks Japanese manufacturers dumped here when they didn't sell in Japan in the 1970s. Those hatchbacks didn't have soundproofing to prevent tire noise in the cargo area and many cheaper hatchbacks now are the same way.

      I like the Z3 styling, especially the flared fenders with wide shoulders. Put that kind of styling on a hatchback with power and handling and usable foot room in the back seat area, they'd have a winner. Small cars need four doors to make entry and loading in the back easier for passengers and long cargo, respectively. Ever notice how small the bottoms of the rear doors are regardless of wheelbase length? Why do front doors have to be so large?
      • 8 Years Ago
      does anyone else see the irony in the "americans don't like hatchbacks" assertion, and the fact that most SUVs have rear hatches, even the small ones?

      How about americans would like hatchbacks, if the hatches were on the back of good cars, and marketed to the hilt, and actually practical, like SUVs were in the 90s and earlly 2000s?

      How are small SUVs different than station wagons or hatchbacks with a bit of ride-height and a tall roof?
      • 8 Years Ago
      I am glad they killed this thing. I guess Allroad provided a valuable lesson.
      • 8 Years Ago
      The A3 is not doing that great -- why would they invest in another hatch in the US?

      All we need for more hatches to be sold is a few MTV types to "roll wit et" on some video and have some bubble gum for the brain hollywood movie have them on display as well -- because Americans only buy what celeberties have.

      I have only seen 1 other MazdaSpeed 3 where I live besides my own -- the general concensus feedback I get is that people like the ride, but don't like the look of a hatch -- I like mine but I am very much in the minority. Between the C30, A3 and Mazda 3 there are plenty of options -- but nobody seems to care.
      • 8 Years Ago
      is it just me, or is the new cross coupe quattro basically the same car with more ground clearance? though i believe the roadjet was on a proper audi platform with a longitudinal engine, whereas the CCQ is on the Rabbit/GTI/A3/TT platform and uses haldex instead torsen.
      • 8 Years Ago
      "America's hate affair with hatchbacks"??? Where did the AutoBlogger staff get that from? I would love nothing more than another 2 door hatchback like my '89 Civic or '95 Integra. I'd buy a Mazda 3 or Mazda 6 today if it came in a 2 door hatchback, especially if it had the current lines of the sedans. The only time I have a problem with hatchbacks is when it's of the European variety with the obsessively and disproportionately vertical rear window, such as on the Golfs and the disastrous 318ti.

      The true problem in the auto manufacturing world is the obsession with all things 4 door. The market is inundated with 4 door sedans and 4 door station wagons. I'd be thrilled if Dodge would take that Charger and make it a 2 door coupe or 2 door fastback/hatchback.

      • 8 Years Ago
      Not to mention the Rabbit, the GTI, and the Mazda 6. Up until the refresh, the Focus had a 5 door hatch, and the Volvo V50 is a small wagon.

      I was pretty much specifically looking for hatches when I bought my GTI - I realized early on that if I'm carrying more than two people, I'm almost never carrying luggage, and if I'm carrying luggage, I'm usually by myself or one other, which makes a hatchback a small and practical option - with a sedan, I'd almost always be carrying wasted space.
      • 8 Years Ago
      A little clarification:
      Many hatchbacks are the same as the sedan, but with a short ass (Golf and Jetta)
      Others are boderline wagons (A3)--- Compare a Versa and a Matrix
      Missing in this market are roomy, non-stubby 2 door hatchbacks with style --(old Corolla SR-5, new Volvo C30)
      The Z3 coupe was a Cinderella's Stepsister of a car.
      • 8 Years Ago
      I am pretty sick of reading "Americans dont buy hatchbacks" -- Several hatchbacks are selling well now, and have sold recently. Americans simply are less interested in the category
      -- DUH!-- If you live where streets are tight, and parking is tighter, you might prefer a car with a shorter rear overhang, so you can park it. (San Fransisco and Boston come to mind, otherwise this applies to Europe.)
      Americans dont buy UGLY SILLY hatchbacks such as the one shown above, the BMW Z3/M3, and so on.
      • 8 Years Ago
      Z3 Coupe is one of the best looking cars ever made. Muscular wheelarches, a long bonnet, a short rear and - in the M Coupe - a lot of grunt, too. But thats not a hatchback like a Golf or something like that.

      But it can't be that hard for Audi to put the R36 engine into the A3 Sportback. And that's what the Roadjet in essence was.

      btw: It hast to be 'Audi Roadjet ist kaputt.' with two Ts.
      • 8 Years Ago
      FCUK do I hate posts that refer to an Automotive News article!!! What's the point of a post when 99% of the readers can't read in it's entirety????

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