It's been a period of big changes for Fiat's commercial truck division recently. First the brand gained independent incorporation in the restructuring of the Fiat Group, and now the division is getting a new name and image. What was incorporated just a few months ago as Fiat Light Commercial Vehicles is now being re-named Fiat Professional.

Along with the more serious moniker, Fiat Professional is getting a new badge. The logo pictured above is based on the Fiat badge revealed on the new Bravo, spruced up for the commercial division by Robilant Associati, the same marketing consultants that collaborated with the Italian industrial giant on the creation of the new Fiat logo revealed last October.

The name change and new logo aren't likely to change anything concrete for Fiat's light truck and van division, aside from giving it a more professional image with which to stand up to the competition. Nor is the image shift expected to have any implications for Iveco, Fiat's more heavy-duty truck subsidiary.

[Source: Just Autos]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    Cars for Sale Near You

    Share This Photo X