In 2005, it was Honda. GM, Ford and DaimlerChrysler shared the honors in 2006 to celebrate the history of American Muscle. This year, the 41st annual SEMA Show in Las Vegas has named Toyota the "Official Vehicle Manufacturer of the Show". It's an honor that has more to do with branding the Las Vegas Convention Center with your logo than anything else, and this year, Toyota's logo will be the most prevalent to show goers.

Spurred by the success of Scion in the aftermarket customization industry, Toyota attempted last year to introduce the Tundra to the same audience that installs brush gaurds on their F-150s and bed liners in their Silverado. This year, Lexus will also be in tow and enjoy its first official presence at the SEMA Show.

As always, the SEMA Show occurs in late October/early November (10/30 to 11/2) and we'll be on hand with a small army to cover all the auto stuff Las Vegas has to offer.

[Source: Toyota]


PRESS RELEASE:

Toyota Named Official Vehicle Manufacturer For 2007 SEMA Show

Toyota Motor Sales (TMS), U.S.A., Inc., announced today that Toyota will be the official "Vehicle Manufacturer of the Show" for the 2007 Specialty Equipment Market Association (SEMA) trade show in Las Vegas from October 30 to November 2.

"We are thrilled to be the official Vehicle Manufacturer of the 2007 SEMA Show," said Jim Farley, Toyota Division group vice president of marketing. "The SEMA Show has grown in leaps and bounds each year and has been instrumental to the growth of the aftermarket business and the ever-expanding partnerships between automakers and aftermarket suppliers. SEMA is very important to Toyota, and has become one of the key annual automotive events for us. In fact, in addition to being the official vehicle manufacturer, we are planning to stage a world premiere at this year's show."

The SEMA Show has been a significant showcase for Toyota and Scion project vehicles and important all-new product debuts. Last year, the all-new 2007 Toyota Tundra full-size pickup truck captured one of SEMA's prestigious design awards by being named the "most accessory friendly truck of the 2006 SEMA Show." SEMA has also been instrumental in helping Toyota demonstrate the vast accessory capabilities of vehicles such as the FJ Cruiser sport utility vehicle, the entire Scion model lineup, and many other products in the Toyota lineup.

Toyota's participation at SEMA continues to grow. This year, in addition to being the Vehicle Manufacturer of the 2007 SEMA Show, Toyota will expand its activity even further with official participation from its Lexus luxury division.