• Apr 17, 2007
In 2005, it was Honda. GM, Ford and DaimlerChrysler shared the honors in 2006 to celebrate the history of American Muscle. This year, the 41st annual SEMA Show in Las Vegas has named Toyota the "Official Vehicle Manufacturer of the Show". It's an honor that has more to do with branding the Las Vegas Convention Center with your logo than anything else, and this year, Toyota's logo will be the most prevalent to show goers.

Spurred by the success of Scion in the aftermarket customization industry, Toyota attempted last year to introduce the Tundra to the same audience that installs brush gaurds on their F-150s and bed liners in their Silverado. This year, Lexus will also be in tow and enjoy its first official presence at the SEMA Show.

As always, the SEMA Show occurs in late October/early November (10/30 to 11/2) and we'll be on hand with a small army to cover all the auto stuff Las Vegas has to offer.

[Source: Toyota]

PRESS RELEASE:

Toyota Named Official Vehicle Manufacturer For 2007 SEMA Show

Toyota Motor Sales (TMS), U.S.A., Inc., announced today that Toyota will be the official "Vehicle Manufacturer of the Show" for the 2007 Specialty Equipment Market Association (SEMA) trade show in Las Vegas from October 30 to November 2.

"We are thrilled to be the official Vehicle Manufacturer of the 2007 SEMA Show," said Jim Farley, Toyota Division group vice president of marketing. "The SEMA Show has grown in leaps and bounds each year and has been instrumental to the growth of the aftermarket business and the ever-expanding partnerships between automakers and aftermarket suppliers. SEMA is very important to Toyota, and has become one of the key annual automotive events for us. In fact, in addition to being the official vehicle manufacturer, we are planning to stage a world premiere at this year's show."

The SEMA Show has been a significant showcase for Toyota and Scion project vehicles and important all-new product debuts. Last year, the all-new 2007 Toyota Tundra full-size pickup truck captured one of SEMA's prestigious design awards by being named the "most accessory friendly truck of the 2006 SEMA Show." SEMA has also been instrumental in helping Toyota demonstrate the vast accessory capabilities of vehicles such as the FJ Cruiser sport utility vehicle, the entire Scion model lineup, and many other products in the Toyota lineup.

Toyota's participation at SEMA continues to grow. This year, in addition to being the Vehicle Manufacturer of the 2007 SEMA Show, Toyota will expand its activity even further with official participation from its Lexus luxury division.


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    • 1 Second Ago
  • 15 Comments
      • 7 Years Ago
      #6 Get off your high horse!

      If you're take out your anger on Toyota you'd better not buy any German products either. Heck, do you buy Sony equipment? or anything else the comes from eith Japan or Germany?

      Geez, don't hold hatred against the current population for the sins of their forefathers. need I remind you that white settlers murdered Native Indians and stole their land?

      To top it off, those very vehicles you're railing against, most of them are built right in the precious US of A.

      WW2 is one of the stupidest reasons to not buy Toyota that I've ever heard!
      • 7 Years Ago
      I'm not sure if I like seeing this direction- an official manufacturer and all... Makes it too easy for the whole thing to turn into the Toyota Show. Nonetheless, I look forward to it immensely
      • 7 Years Ago
      Barney, do your homework buddy your ideology has caused you to be blind about history.

      Toyota haters come on the scene just as fast as the domestic haters. According to AKi if you don't like Toyotas you must be racist so I guess that means if you don't like domestics you also must be a racist and anti american.
      • 7 Years Ago
      Whatever,Yaroukh. The Germans started a war as well, so get over it. The USA is in Iraq today and started that one

      Get a life and even without Toyota you have only two choices. The world of bigots keep getting smaller. Luckily the rest of the world don't think like you and the two remaining American Manufactures will continue to exists. Drop another bomb and they may not.
      • 7 Years Ago
      "Quick, somebody rally the anti-Toyota bandwagon!"

      On this "community" you don't need to rally them. They all swarm in on any story that says "Toyota", then spout their same racist diatribe over and over. Pathetic, really.
      Richie638
      • 7 Years Ago
      #5 Why should anyone be anti-Toyota, I just think they should accept it on the bow of the USS Arizona
      • 7 Years Ago
      #9: Yeah right, instead of dropping the A-bomb US should have sent their soldiers to die on Japan islands.. i.e. to trade Japanese lives for lives of US-troops.
      Give me a break with "forgiving" by countries that triggered the war.
      • 7 Years Ago
      Instead we should be talking about how toyota should incorporate toyota ideology into the daily improvements of manufacturing and organization so that the rest of the world can benefit even more. However, toyota should also learn to incorporate the rest of the world more into her working so that toyota can be truly global, benefiting both her (toyota) and the world.
      • 7 Years Ago
      Quick, somebody rally the anti-Toyota bandwagon!
      • 7 Years Ago
      This is probably just some marketing stunt to try to make people think that it is cool to have a Toyota. They don't even have a car worth customizing. At least SEMA gets money from them.
      • 7 Years Ago
      It is an honor for even Toyota. At the least, it will show Ritchie638 that some can forgive what happened over 50 years ago. Even H. Ford for keeping up his factory in Germany when the rest of the world (except the USA) was at war with Hitler in 1939. Even the USA was forgiven by the people who were the only ones ever bombed, by the only country to use WMDs.
      • 7 Years Ago
      but guess whats the Most Acessory friendly car of the Aftermarket

      *drumroll*

      2007 Shelby GT500
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