Sneaking Rich: Puma by Schedoni
Order a new Ferrari, Maserati or Lamborghini and you'll have the option of ordering fitted Schedoni luggage. The hundred-year-old leathercrafters are based in Modena, the same city where the exotic supercars are made, and the exclusivity and allure of their products rival that of the cars for which their luggage is custom-made. The company also makes bullet-proof briefcases for the Italian secret service, leather golf bags, thousand-dollar women's purses and those little pads in the cockpit that the shield Massa's and Raikonnen's precious heads, but back at the turn of the last century, Schedoni started by making shoes.
Teaming up with Puma, Schedoni is returning to its original core craft to produce a line of bespoke driving shoes for those who have to have everything to go with their fancy new gran turismo or barchetta. The collaboration between the two independent Scuderia Ferrari suppliers will yield two series of driving shoes. The first will come in Schedoni's trademark rich golden tan, branded with the owner's initials. If that's not personalized enough for your taste, a second line of shoes can be fully customized with their "puzzle kit" that allows customers to choose from a wide variety of leathers.
Each will be available in limited quantities, along with matching bags, for what promises to be exorbitant amounts of money. You know, just to keep the riff-raff out of these fancy sneaks.
[Source: Motor Trend via Luxist]
Reader Comments (Page 1 of 1)
kheller 8:31PM (4/17/2007)
Wow. I'd mortgage my house (you know, the one I don't have) just to get a pair of these, especially the one on the left.
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Dustin 12:39AM (4/18/2007)
The "Shuttercat" (on the left) is a custom. they will do limited runs, and you choose the colors yourself, with the help of a special kit. Those who are really interested can go to the Puma Black Store in NYC and choose a color. 4 weeks and $700-1000 later, you will have your Schedonis. I want one, but if I ever spent that dough on a sneaker, my woman would commit me. http://www.puma.com/schedoni/pindex.jsp Good luck all.
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Dan 1:28AM (4/18/2007)
Pumas in the crevasses!
http://www.youtube.com/watch?v=FgwH-XngXKo
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Justin 7:56AM (4/18/2007)
I want these bad. If they ever go into production I'll be first on line.
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