Ford airing two new Edge commercials tonight directed by David Mamet
Ford has commissioned writer and director David Mamet to produce two new commercials for the Edge CUV that will make their TV debut during tonight's episode of American Idol Their real debut is right here, however, where we've included both commercials for your viewing enjoyment.
Mamet is best known for the screenplays he's written, which include Ronin, The Edge, Glengarry Glen Ross, and Wag the Dog, among many others. He's also written and directed many episodes on TV for shows like "The Unit" and "The Shield". His two spots for the Edge highlight how Ford's CUV stack up against more expensive competition, specifically the BMW X5 and Lexus RS350. The commercials will inform viewers that it's faster than the former and quieter than the latter. We find the characters in the commercials a bit annoying, although it's clear their witty dialogue is what we're supposed to be paying attention to.
Check out the second commercial after the jump.