• Apr 16, 2007
At first we thought it had to be a mistake. General Motors is already paying customers to take the 2008 Buick Enclave off their hands? It's not even on dealer lots yet, but Automotive News reports Buick is offering $1,000 "Conquest Bonus Cash" and 4.9% financing available on the $32k+ CUV.

Though the "Conquest Cash" is intended to draw non-GM-driving customers away from the competition, no matter the name, rebates on brand new vehicles are obvious admissions of overpricing that only enforce car shoppers' addiction to cash-back offers. If the Enclave performs as well and is as reliable as it is gorgeous, it shouldn't need any incentives.

On the other hand, a drop-dead body and cash back could be irresistable to all but the most diehard import buyer.

[Source: Automotive News (Sub. Req.)]


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  • 26 Comments
      • 7 Years Ago
      Bob-omb, My point is that for a mainstream CUV the Edge is doing uch better than the Lambdas. And how could it not? is a superior and more realistic product. The Edge is outselling all of the Lambdas combined in month by month basis and that is not going to reverse anytime soon.

      You "explain" the Edge's performance performance on the fact that it is a Ford and I have to remind you that Ford is in a very diffcult situation due exactly to the fact that "being a Ford" is not what it used to be. Now every car has to prove itslef in the market. And as to why Chevy didn't get a Lambda? Don't ask me.
      • 7 Years Ago

      Does GM not have enough confidence in its cars that it has to offer such schemes? It will only devalue GM's image in the minds of the public.
      • 7 Years Ago
      4.9% financing? No thank, GM, give me 0% or its no deal. And, those chrome rims are hideous.
      • 7 Years Ago
      What losers
      • 7 Years Ago
      Apparently the front drive has the correct axle ratio, fix the 'versatrak' axle ratio and they wouldn't need to offer a bribe.

      http://media.gm.com/us/gm/en/news/events/autoshows/07la/brands/buick/enclave%20specs.htm
      • 7 Years Ago
      23. "Bob-omb, My point is that for a mainstream CUV the Edge is doing uch better than the Lambdas. And how could it not? is a superior and more realistic product. The Edge is outselling all of the Lambdas combined in month by month basis and that is not going to reverse anytime soon."

      SGV...
      How exactly is it a superior product? And how is it more "realistic?" It sounds like there is some bias in there. Is a crossover with three rows of seats that an adult can fit in unrealistic? Especially when Ford offers something exactly like that in the Freestyle/Taurus X?
      It's not fair to compare the sales of the Edge to the Lambdas in the first place. It's like comparing sales of the Ford Focus or VW Jetta wagons to the Focus or Rabbit hatchbacks.

      "You "explain" the Edge's performance performance on the fact that it is a Ford and I have to remind you that Ford is in a very diffcult situation due exactly to the fact that "being a Ford" is not what it used to be. Now every car has to prove itslef in the market. And as to why Chevy didn't get a Lambda? Don't ask me."
      You can replace "Ford" with "GM" or "Saturn" or "Chevy" in that paragraph and it would be the same. And, it's not as though Ford brand sales are low regardless of their situation. GM is in a hard situation as well, aren't they?

      I do think it's rather unfair to say "The Edge is outselling the Lambdas COMBINED." I don't have a problem with saying the Edge is selling more--that is true. I have a problem with saying that as though it's some sort of achievement that it's outselling two similarly priced models. If there was only one Lambda model, sales wouldn't be much different. "The Edge is outselling the Lambdas" is a perfectly fine, accurate statement.
      • 7 Years Ago
      "Why can't GM just price it right the first time i.e...Market Price? What it's actually worth!"

      Dennis, the same could be said for the new Tundra, could it not? Toyota has $3000 on the hood of the new Tundra, and that truck has been on the market for barely two months. Did Toyota overprice the Tundra?

      Or is it that domestic rebates are bad, while foreign rebates are good?

      "Does GM not have enough confidence in its cars that it has to offer such schemes?"

      Avinish, the same could be said about the Tundra, couldn't it?

      I find it amazing how some of you bash the domestics for offering incentives, yet you turn a blind eye when the foreign brands do the very same thing.

      And let's not get on the fuel-economy bandwagon. If fuel economy was so important, tell us why even the foreign nameplates keep coming out with larger, heavier, and more fuel-thirsty vehicles.
      • 7 Years Ago
      Chrysler had a $1000 incentive when the 300 debuted. Within a month there were dozens of articles about above MSRP sales. A modest conquest incentive like this is just advertising.

      It's the $6,500 incentives that burn a car's credibility.
      • 7 Years Ago
      #19...you are so right! It is no where near as classy as a MDX or RX...........IT'S CLASSIER......That Buick is wayyyyyyyyyyyyyyyy Better than both Acura and Lexus. I own a MDX and can't wait to get into this new CUV!!!!!!
      • 7 Years Ago
      19. "How classy can this car be if it is also sold as a Saturn? And a GMC.


      This car is no where NEAR MDX or RDX or the RX for that matter. Once again GM made some rebadged junk and expects it to compete with REAL luxury CrossOvers."

      rrr...
      So, where does that leave the Toyota Highlander to the Lexus RX300? Where does it leave the first Acura MDX, which was derived from the Honda Odyssey minivan and could then be had as the Honda Pilot? The new one may be on a new platform, but it wouldn't be surprising to see the next Pilot on the same platform.
      • 7 Years Ago
      The Ford Edge bases a full $2,000 lower than the base Saturn Outlook and $4,000 lower than the base GMC Acadia. Edge seats 5 while the Saturn and GMC seat 6-7. Not really a valid direct comparison.
      • 7 Years Ago
      I don't get rebates. They make just as much sense as the fact that gasoline is still priced at something + 0.9 cent per gallon. When gas was way less than a dollar per gallon, that 0.9 cent might have meant something, but why today?

      As others have said, just price the car at its market value.
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