• Apr 14, 2007

In all of recorded employment history, it has never been a good thing when the boss "requests" that employees talk up the company, especially when non-employees know that those workers are operating under orders. Nevertheless, that is exactly the road Ford appears to have taken as part of the "Way Forward," asking each employee to become a "walking advertisement" for the blue oval.

Ford's Executive Director of Automotive Communications, Ray Day, petitioned employees in a webcast earlier this week, and that was followed by an e-mail to managers from Mark Fields, president of Ford's Americas group. The mission, should they choose to accept it, is to say good things about the company to absolutely everyone. Fields wrote, "An improving reputation leads to higher purchase consideration among our customers and, ultimately, more vehicle sales. . . . We need to take this role very seriously as we speak with our co-workers, our neighbors and everyone with whom we associate." He even went so far as to urge employees to speak with "a more confident tone of voice."

While we can understand the intent, we haven't yet heard of employees who enjoy being told to be cheerful. Such a step would also seem unnecessary: Ford's vehicles and future look more promising than they did just a few months ago. And let's face it, considering the situation he parachuted into, we are still in the infancy of Mulally's turnaround plan. But surely Mulally was hired (and paid like Croesus) to shepherd the development of models that speak for themselves, not to lead a team of employees that have to be commanded to speak in spite of them.

[Source: Detroit News]



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    • 1 Second Ago
  • 43 Comments
      • 7 Years Ago
      What a bunch of ass-clowns most of you are.

      I suppose Ford should tell it's workers that they should bad-mouth their company and their products.
      Get real. Every employee for every corporation should be very positive about their products.

      Would you idiots hire anybody who negatively remarks on your company??? I don't think so. Stop the hate. And of course it would be annoying if people stop you all day long to talk-up stuff that you have no interest in. Nobody is saying to do that at all, contrary to what you morons say. But a casual mention on occasion is a good thing. It is far better than nothing, and it is certainly better than a negative remark.

      • 7 Years Ago
      BMW 335i vs. Cadillac CTS Sport

      MSRP
      BMW: $38,900
      CTS: $36,385

      5-Year Ownership Cost (MSN)
      BMW: $46,276
      CTS: $48,730

      Power
      BMW: 300HP/300lb-ft
      CTS: 255HP/252lb-ft

      Engine Size
      BMW: 3.0L
      CTS: 3.6L

      Fuel Economy
      BMW: 19/29
      CTS: 17/27

      0-60
      BMW: 5.13
      CTS: 6.20

      Tough choice to make, it really is.

      ...NOT
      • 7 Years Ago

      Ford could start by building better cars. Why do they build nice cars in Europe, but never send them to the US?

      All US car companies build nice prototypes, but then never build the damn car. They go back and build Mustangs, Camaros, Chargers, etc.

      How about building something brand new for a change?

      • 7 Years Ago
      If you want a more sporty drive, try a Mazda CX-7 or CX-9. There are no other vehicles on the market like them. Take a test drive today, and it might just be the best experience you will have this year.
      • 7 Years Ago
      your high status has granted you the utility of a new, arcane word, known only to the likes of you.
      "lehman".
      Who is lehman?
      • 7 Years Ago
      sad, sad.....sad.
      • 7 Years Ago
      LOL! This is hilarious. The Ford cronies are rampant and spreading the love already.

      When Ford makes something to desire is when I buy one of their cars. BS propaganda sure isn't cause for attention. Judging from the Ford-employee instigated attacks here in this blog entry, I think their little Romper-Room experiment will only backfire.
      • 7 Years Ago
      32. BMW 335i vs. Cadillac CTS Sport

      MSRP
      BMW: $38,900
      CTS: $36,385

      5-Year Ownership Cost (MSN)
      BMW: $46,276
      CTS: $48,730

      Power
      BMW: 300HP/300lb-ft
      CTS: 255HP/252lb-ft

      Engine Size
      BMW: 3.0L
      CTS: 3.6L

      Fuel Economy
      BMW: 19/29
      CTS: 17/27

      0-60
      BMW: 5.13
      CTS: 6.20

      Tough choice to make, it really is.

      ...NOT

      OK what did this comment have to do with Ford.....
      and if you wanted to pit a current CTS vs 335i why dont you wait until the 2008 CTS comes out. If you wanted a real shocker wait until the CTS-V debuts. Oh, current CTS already has a V8 producing better number than the new M3

      • 7 Years Ago
      My cousin's husband worked for Ford before he got laid off two years ago. When his in-law parents (parents-in-law?) bought a Saturn wagon and went to visit, he moved his Explorer out of the garage and made them park inside so no one would see that they had bought a non-Ford product. They went on to buy a Camry.

      Funny (or sad, as I see it) thing was, a week or so after he got laid off, he bought a new Explorer. I guess he wanted to take advantage of his employee discount, but come on!

      After hearing about his antics I wasn't really surprised, but if I had to see him on a semi-regular basis talking about how great Fords were, I'd probably have punched him in the face. I hope Ford doesn't cut health insurance for their employees, because should this strategy go in effect, they may see a rise in claims for ER visits for punch-related injuries.
      • 7 Years Ago
      Oh, the desperation!
      • 7 Years Ago
      I don't get you guys. I don't see too much of a difference between this, and the insurance or real estate agent who might have a sign on his car or wear a logo shirt. As an insurance agent I wear company shirts all the time, and it gets me business, because people ask me questions when they see the shirt! If Ford gets business, these people might get to keep their jobs. It just makes sense to me.
      • 7 Years Ago
      Don't let a sad rainy day get you down.
      Check out the Ford Mustang convertible. It keeps your head dry when it gets wet.
      But the breeze in your hair on a sunny day! Unbelievable! Look at all the people admiring your brand new convertible!
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