Filed under: Convertibles, Coupes, Marketing/Advertising, Jaguar
Jaguar gets in on the webisodes game
The Jaguar brand hasn't exactly been setting the world on fire lately, and Ford's British marquee's next major product, the sexy XF, is still a year away. Well, the team from Coventry can't very well sit on its hands and wait for better days, so it's kicked off a seriesof webisodes to get to get the marketing ball rolling.
Beginning next week, Jaguar's little web gems will be hosted on the luxury broadband network, LX.TV. Each webisode stars the XKR, runs about three minutes in length, and the series will run for nine weeks. The spots, which are targeted to households of 25-49 year-olds earning over of $100,000 per year, will feature design projects, trends, and high-end exhibits. Each piece will be preempted by a 10-second Jaguar commercial, but the webisodes themselves are intended to be more than just a three minute commercial for the leaping cat.
Jaguar sales have been in the tank for a few years now, and it has gotten to the point that the niche XK is actually outselling the other Jags in the US. We don't know if these Jagisodes will push more product, but if they do, we'd be less than surprised to see new ones featuring the marque's other models.
[Source: BrandWeek]
Reader Comments (Page 1 of 1)
retsel 3:56PM (4/13/2007)
i am a jag fan to the heart and soul... and a jag owner too... but a car company has to put down the numbers if they have to survive... are you trying to tell me that a $45,000 fast, hot, sexy (opps i am describing my ex girlfriend... it was the fast part i did not like) two door... along the lines or the Audi TT, Porsche Cayman, Mercedes SLK and BMW Z Roadster is a bad idea...
Please...
how many v 12 monsters can you sell a year... we all like to look at the pictures... Jag cant make money from desktop backgrounds....
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Mike 4:16PM (4/13/2007)
#1: But they CAN make money with midsize supercharged cars...I don't think the small sportscar market is something that suits their brand image well.
What about a luxury midsize two door drop top with a supercharged I6 or V6? You could definitely squeeze 300+ HP out of it.
How about supercharging a luxury midsize four door? Trick question, they already did that with the X-Type R and it practically blew the doors of the other models in terms of sales volume and profitability before the new XK came out. See what I mean?
JAG: Please PLEASE make most of your luxury options standard, keep the wheels big, spice up your other models designs like the XF and for God's sake...SUPERCHARGE EVERYTHING!!!!!!!
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andre 4:39PM (4/13/2007)
another 'let's see if it sticks' marketing strategy from Jaguar's parent
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retsel 4:47PM (4/13/2007)
#2... an X-type R was Never Released to the market... a few test models were made but they were not as fast as the M3 or the Audi S4 (although they where not the targets) so jag did not was the comparison so they boxed up the prototypes...
Get your facts right before you post... we live in a google world...
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