Jaguar gets in on the webisodes game
Beginning next week, Jaguar's little web gems will be hosted on the luxury broadband network, LX.TV. Each webisode stars the XKR, runs about three minutes in length, and the series will run for nine weeks. The spots, which are targeted to households of 25-49 year-olds earning over of $100,000 per year, will feature design projects, trends, and high-end exhibits. Each piece will be preempted by a 10-second Jaguar commercial, but the webisodes themselves are intended to be more than just a three minute commercial for the leaping cat.
Jaguar sales have been in the tank for a few years now, and it has gotten to the point that the niche XK is actually outselling the other Jags in the US. We don't know if these Jagisodes will push more product, but if they do, we'd be less than surprised to see new ones featuring the marque's other models.
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