• Apr 12, 2007
When kids nowadays roll their eyes when hearing about how tough we had it when WE were kids, they frequently think we might be exaggerating, especially when we talk about video games. Pong was inconceivably archaic, but the games that showed up in the next few years from the once-dominant Atari seemed like an incredible leap forward in terms of graphics and playability, games like Pole Position in particular. Full color, simulated 3-D renderings, authentic race car sounds - it had it all and was controlled with an 8-direction stick and one red button.

Those were the days. Well, thanks to YouTube, we can relive the excitement this video game instilled in gamers by viewing Atari's television campaign for Pole Position. Clearly aimed at the whole family, we see how easy it was for an everyday couple and their kids to experience the thrill of real formula racing at the flip of a switch. It was like being lifted by the hand of God and dumped from your boring Rabbit into a fleet of Formula cars. Don't worry about the helmets, kids. They won't help when you fly off course and explode on impact with that Pole Position billboard. But fear not, there's always a reset button somewhere. Click through to relive your glory days.

[Source: Atari via YouTube]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 12 Comments
      • 7 Years Ago
      haha...my friends and I were just looking at this again a couple of weeks ago. It really is an awesome commercial and I wish ads were still made like this.

      "Heeeeeyyy, you look like a real jerk!"

      "He stops exciting things from happening!"

      "Oh no you ain't, you're gonna play Pole Position!"
      • 7 Years Ago
      I just realized how old I am...
      • 7 Years Ago
      Excellent! What great old footage of Laguna Seca, and 80s-riffic rockin soundtrack. :)
      • 7 Years Ago
      Loved it...

      "It'll leave skid marks on your soul."

      Can't get away with that now days which is sad...
      • 7 Years Ago
      I remember that game! I still play it on my old Atari sometimes... just can't beat the classics.
      • 7 Years Ago
      Thats retro.
      • 7 Years Ago
      that was entertaing
      • 7 Years Ago
      I've put many a quarter in the Pole Position game in my younger years. I thought it was so cool.
      • 7 Years Ago
      Atari 400 representing...with tape drive attachment. Hell yeah.
      • 7 Years Ago
      I miss that game, which makes me feel old because I had it.
      • 7 Years Ago
      Incredible how much technology changed! Great video!

      www.lucianobove.blogspot.com

      visit me guys..thanks
      • 7 Years Ago
      Wow... that really takes me back! I had a VW Rabbit - and an Atari! (although not the swanky 5200 they showed at the end). LOL!!! I had the original VCS/2600 and then moved up to a 400 computer. Spent a LOT of time playing Pole Position! Man... I'm OLD.