VIDEO: Life is like a box of Brazilian VW Golfs
Autoblog Spanish has a commercial made by a Brazilian ad agency to support the launch of the new 2008 Golf in Brazil. Channeling Forrest Gump, the subtitled, 2-minute spot turns "Run, Forrest, run!" into "Drive, Forrest, drive!"After talking to Golf owners, VW discovered that Golfies had a tendency to just get in their cars and drive with no particular destination in mind. Taking the man who was born to run as their guide, the AlmapBBDO agency dressed a fellow in Gump's trademark style and had had him tell a story about taking his little red Golf from one side of the country to the other. The commercial is quirky enough, but if you can follow the links in Portuguese, you'll even get to drive your own (Shockwave) Golf from one end of your monitor to the other, and that's exactly the kind of neat little time-waster we expect from VW.
[Source: Autoblog Spanish]
Reader Comments (Page 1 of 1)
Don 4:17PM (4/11/2007)
Geeze. Defacing a great American movie like that.
Pfft.
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Hamud 4:25PM (4/11/2007)
As a Brazilian I can tell you, this car sucks, instead of getting the european Golf we got that POS that is nothing more than a dressed up generation 4 Golf at a astonishing high price, typically VW... They made a GTI version that achieves 190HP, but then you will have to use premium gasoline, with usual gasoline it has no more than 180HP.
About the commercial, yeah, sure, paying R$2,5 per liter of gasoline is tempting enough to make you take your 7,5km/L Golf and keep running without destination...
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Jvijil 4:25PM (4/11/2007)
still funny though
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Jamal 1:34AM (4/12/2007)
That's actually a current Euro Market Polo... and it's funny how in the commercial the "crowd" of VW's its all MkIV Golfs lol
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mirko 3:52AM (4/12/2007)
It's not a Polo, it's a MK4 Golf with new front and rear parts, seriously uglified.
Other than that, VW do Brazil are geniuses. Who els could have come up with names like Saveiro SuperSurf or a SpaceFox?
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Carlos 2:39PM (4/18/2007)
Better quality here:
http://www.youtube.com/watch?v=3j6YoPIFD48
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