Filed under: Etc., Marketing/Advertising, Maserati
Maserati branding gone mad: Maseratistore.com goes online
We'd be willing to bet it's not easy buying for the typical Maserati owner. If they can afford such a fabulous, expensive car, they've probably bought all the DVDs and socks they will ever want. But now Maserati rushes to the rescue with their official merchandise shop.
Whether its a $41 Maserati logo t-shirt or the rhodium-plated, silver cufflinks (shown above) for $112, there should be something your trident-loving guy or gal will get revved up about.
On our wish list is the trident pin for a reasonable $10 and the not-so-reasonable limited edition 1:10 scale Quattraporte in aluminum for $676. And while the store doesn't go so far as to carry Maserati-branded hosiery, they do have bath towels.
Click through to the jump to see a few more items from the Maserati collection.
Men's or women's t-shirts - $41
Alcantara shoulder bag - $204
Cotton bath towel - $67
All prices converted from Euros by XE.com at 3:30 p.m. April 11, 2007.
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Reader Comments (Page 1 of 1)
MAK 6:58PM (4/11/2007)
Maserati is ChiC! Feragamo, and Quatroporte and now this marketing...it's no time before their new unveiling becomes the "Toast of the Towne!"
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MAK 7:03PM (4/11/2007)
Maserati is ChiC! Ferragamo, and Quatroporte and now this
marketing...it's no time before their new unveiling becomes the
"Toast of the Towne!"
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igor 7:17PM (4/11/2007)
The only trident I will ever pay for is the gum, maserati is lackluster and so is their logo.
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Scott 8:05PM (4/11/2007)
Am I alone in finding Maseratis somewhat unattractive? They just don't do it for me, I'd take any Aston Martin over a Maserati in a heartbeat. Eh. To each his own, but this marketing whoring stuff is pretty lame regardless.
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Chet 8:15PM (4/11/2007)
If you don't own the Maserati, I doubt the cufflinks are going to impress the girl... and if you DO own the Maserati, I doubt the cufflinks are going to make a difference.
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Barretta 8:20PM (4/11/2007)
That T-Shirt with the grill, My eyes! My eyes!
Are there no ends to which previously ice cool brands are 'diversified' until you're not quite sure if they're famous for making laptops, watches or cars?
HAS THE WORLD GONE MAD, STOP!
Not that long ago there were a decent number of real automotive blue blood brands making shite, yet utterly cool cars (Bentley, Maserati, Aston Martin). Now, I can't think of one old blue blood brand that doesn't stick their badge on a watch or laptop. Still, I guess that's the price of survival.
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James 12:03AM (4/12/2007)
I was never really a huge Maserati fan, but I'd wear those cuff links. They're pretty hot.
I think I'd rather drive a BMW, though.
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Axel1 4:24AM (4/12/2007)
Wow!!!
Good stuff!
I would wear those cufflinks and those driving gloves!
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Luciano 4:50AM (4/12/2007)
I believe that this is a good idea! It will be a great way to promote the Maserati style and classic culture...curious to see all products!
www.lucianobove.blogspot.com
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fbears 6:44AM (4/12/2007)
talk about comeback!!!
awesome stuff for awesome cars
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Jim in Tampa 8:36AM (4/12/2007)
I'm with you Scott. The Aston Martin lineup is a much better looking than the Maseratis.
And I still can't convince my cousin that he's not impressing anyone with his Mercedes Benz shirts when he's really driving a 98 Mazda 626.
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8189720 10:11AM (4/12/2007)
Eff-off, stupid Maserati and their ugly logo and overprices junk. It's bad enough you sell your cars for more then the average person makes in a couple of years, but what encourage wannabe's with your forty dollar t-shirts. I could just go to China and buy one for a dollar and treat myself to a trip around the world.
Okay, end rant. :)
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roadside observer 10:45AM (4/12/2007)
How much does the accessory girl cost?
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Windy 2:42PM (4/24/2007)
Hey guys, I tell you: the smartest move of Maserati was to brand a remote-controlled Quattroporte!! Yes, I can afford this Quattroporte and as a plus it is much easier to park ;-) . I think I will pair it with the remote-controlled helicopter I bought in my last trip to Hong-Kong and finally shoot into the Jet set. ;-))
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