• Apr 9, 2007
Lexus is looking for a few good ideas. And they are willing to pay big bucks to get them. As part of its new campaign, which Lexus is calling its "Pursuit of Innovation Award," the automaker will be handing out four regional awards of $50,000 each for innovative customer service improvement concepts. Another $25,000 had been set aside for second and third place winners in each region. Before you get your hopes up, understand that this is for Lexus dealers. Corporate decided it needed some changes to stay ahead of the competition and thought it would be better to get suggestions from the front lines rather than handing them down from their ivory pearl tower.

There is no limit to the number of ideas dealers can submit, but plans have to be implemented and proven effective to be considered. Suggestions will be accepted until Nov. 15 and then a third party judging company will determine the winners. Those winners will be announced in February, 2008. A book will then be compiled with all of the best ideas so dealerships can learn how to implement the ideas themselves. It will be up to the winning dealerships to divide the cash awards amongst their employees as they see fit. The money for this campaign is actually coming from marketing rather than customer service, as they thought it was a better use of funds than some short-term lease or other incentive to temporarily boost sales. Give a man a fish and you feed him for a day. Create a better way to keep Lexus customers happy, and you get fifty grand.

[Source: Automotive News, sub. req'd]


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    • 1 Second Ago
  • 7 Comments
      Richie638
      • 7 Years Ago
      How about showing the film Tora, Tora, Tora while waiting for an oil change?
      • 7 Years Ago
      Where can I find out more about this campaign? I am extremely interested in entering this one.
      • 7 Years Ago
      Hey Bryan.. Have you even been to a *Lexus* (not Toyota) dealership? It is some of the best service out there. From the initial sale to the mundane maintenance visits, they have always gone out of their way to make sure I'm as comfortable as possible.


      Can't say that for MB and BMW dealers I visited prior to purchasing my last car... the experience also was enough to turn me off (and with either a MB or a BMW, I'd have to spend a lot of time at the shop - not with that kind of treatment!). Being that I was only 23 years old (a few years ago), they prejudged me as a tirekicker and treated me with great contempt - when I was trying to buy a car from them! The BMW dealer wouldn't even let me drive the 330 coupe, first saying it was too expensive (how the hell does he know my bank account balance?), and then saying it didn't have a battery... right. The Lexus salesman was friendly and treated me as a valuable customer. I bought my IS300 from them, and have been extremely happy with the car and service ever since. They now have my business for the foreseeable future, which is more than I can say for the German snobs.
      • 7 Years Ago
      Bob-o the chart you linked is only based on Sales not Service... so now I'm really stipulating whether or not where service is heading to. I've had decent service at places before and still do whether its German cars or Japanese cars. Maybe its just how one would treat others.
      Bryan
      • 7 Years Ago
      Apparently corporate Toyota is too ignorant to know what good customer service is. Just look at the sludge issue. Hey Toyota, go ask Lincoln how to treat customers.
      • 7 Years Ago
      Their tower is made of ivory AND pearl? Swank.