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Filed under: Sports/GTs, Marketing/Advertising, Supercars, Ferrari

Bronx Bash: Ferrari 60 Relay stops at Yankee Stadium

by Alex Nunez on Apr 8th 2007 at 10:07AM


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Ferrari's intercontinental, 10,000-car 60th Anniversary traveling show paid a visit to that iconic edifice on River Ave. in the Bronx yesterday. I refer, of course, to Yankee Stadium, home of the 26-time World Champions, and for today, at least, the latest rest stop for the Ferrari 60 Relay. Car 1492, a red 599 GTB Fiorano, made an appearance on the field prior to yesterday's contest between the Yanks and Orioles, and manager Joe Torre was presented with the baton unveiled in Abu Dhabi back in January at the Relay kickoff. Outfielders Johnny Damon and Bobby Abreu (left to right above) also posed with the car and baton.

Apparently, the Ferrari brought some good luck along with it, as the game, which was very much in question for the Bombers, ended with Alex Rodriguez crushing a 2-out walk-off grand slam into the black seats in center field.

[Source: Ferrari North America]


PRESS RELEASE:
Ferrari's 60th Anniversary: New York Yankees Welcome Ferrari 60 Relay

NEW YORK, April 7 /PRNewswire/ -- The celebrations for the 60th Anniversary of Ferrari continued today as New York Yankees Manager Joe Torre welcomed Ferrari's latest model, the 599 GTB Fiorano, into Yankee Stadium. Torre was presented with the Ferrari 60 Relay baton which is being passed from country-to-country at events which are taking place on five continents around the globe this year.

The relay involves over 10,000 Ferrari owners and their cars of all ages. They act as symbolic "bearers" of a specially commissioned relay baton adorned with 60 badges symbolizing the most extraordinary events in the Marque's 60- year history.

The 599 GTB Fiorano which drove into Yankee Stadium was number 1492 in the Relay, symbolizing a link to the year in which the Americas were discovered.

The relay started in Abu Dhabi and made its way across the Middle East to Asia, Australia and Africa before arriving in the Americas, where events were held in Miami, Sao Paolo, Mexico City, San Francisco, Silicon Valley, Los Angeles, Toronto and Montreal. The relay will move next to all main European countries before arriving at the Ferrari factory in Maranello, Italy on June 23rd.

The Relay Baton

The relay baton was designed and created to symbolize Ferrari's history and is topped by a dazzling platinum and diamond Prancing Horse made by Damiani. It also features 60 enamel symbols designed by the Intesta e D'Adda, Lorenzini, Vigorelli and BBDO advertising agencies, and the creative talents Alessando Migliorini of Area Creativa, Marco Morosini, Enzo Naso of the eponymous studio and Wolfgang Seidl of Seidldesign.

60 Unique Ferraris

As part of its 60th anniversary celebrations, Ferrari will build a series of 60 truly unique cars. These will be based on the 612 Scaglietti, the Prancing Horse's range-topping Granturismo which combines handcrafted trim, state-of-the-art accessories and meticulous attention to detail.

The cars will be offered with a two-tone livery in a combination of classic Ferrari colors as used on some of the Prancing Horse's most memorable models. The interior appointments will feature sophisticated color combinations and a stunning new-generation electrochromic glass roof, itself a major innovation. The degree of opacity of the roof, in fact, can be adjusted to suit the occupant's requirements. To underline the exclusivity of this series of one-offs, each example will also boast an enameled symbol set on the central tunnel representing one of the 60 historic events chosen to celebrate the Marque's anniversary. The result is a true collector's car aimed at Ferrari's most dedicated clients.

Tags: 599 gtb fiorano, 599GtbFiorano, alex rodriguez, AlexRodriguez, ferrari 60 relay, Ferrari60Relay, joe torrw, JoeTorrw, johnny damnon, JohnnyDamnon, new york yankees, NewYorkYankees, river ave, RiverAve, yankee stadium, YankeeStadium

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