• Apr 5, 2007
After offering relatively mild deal-sweeteners (cash, financing and lease) to Prius dealers and buyers, Toyota saw sales of the hybrid shoot up 74%. So for April, Toyota will offer Prius purchasers package upgrades such as stability control, upgraded audio systems and a backup camera. Depending on what package is chosen, the deal could be worth up to $2,000.

As we reported in February, Toyota's goal is to sell 150,000 Priuses in 2007, which is 44,000 more than in 2006. If they're already offering as much as $2,000 in upgrades in March, we wonder what to expect by November.

[Source: Automotive News (Sub. Req.)]


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  • 27 Comments
      • 7 Years Ago
      But ... but ... but ... I thought that Toyotas sold themselves WITHOUT incentives! I thought that Toyota was above the dirty little incentives game played by the domestics! Isn't that what the Toyotaphiles have told us for so long???

      Oh, well, I guess the Toyotaphiles were wrong.
      • 7 Years Ago
      Buy a friggin' diesel.
      • 7 Years Ago
      Just a guess, but I think they fear the diesel competition and therefore try to bring as many hybrids to the market as possible, so they have a jump start. Just look to Europe. I can't wait to get those diesel engines here too.
      • 7 Years Ago
      "13. No one ever told people a Prius would get 60 mpg except the EPA. Were there ever even Toyota ads that emphasized the EPA numbers?"

      No, but the dealers sell little oval, black and white "60mpg" stickers for the back of the car.

      Toyota is a responsible for the 60 mpg lie as the EPA is for creating the opportunity.
      • 7 Years Ago
      "we wonder what to expect by November."

      It might go back to having no incentives if any of the following happen and gas prices soar again:

      1. A hurricane, or the threat of one shuts down offshore platforms.
      2. Someone sneezes in the wrong part of the Middle East and an international war is started.
      3. Everyone in China and India decides to go for a joy ride on the same day.
      4. Congress raises or removes the limit on the number of people who can qualify for the tax incentive.

      I'd love to have some insider info on cost vs revenue for the Prius. I think it is only profitable if you assume that a higher margin vehicle can not be produced at the same plant in its place.
      • 7 Years Ago
      It's nice that so many people are concerned that hybrid buyers are making a mistake in choosing an engine/transmission option. Most options in a car have only intangible benefits, and I never see any warnings about those. Selecting a V8 engine and an automatic will cost you more to buy than a 6 cylinder engine and a standard, and it also costs more in gas; and yet the gas-wasting option is the one that reviewers usually recommend.

      Maybe most people don't care about the intangible environmental benefits of a Prius, but they could at least admit that the hybrid option will save money. Over a 150,000 mile lifetime, a Prius that gets 45 mpg will burn 3333 gallons of gas; a vehicle that gets 30 mpg will burn 5000 gallons. At $2 a gallon, the Prius will save $3333, at $3 a gallon a Prius will save $5000. So really, you should subtract $3000-5000 off the price of the Prius before you compare it to a old-fashioned car that gets only 30 mpg.

      Even if you don't care about the environment, there is a financial benefit to the gas you save when buying a Prius, and that needs to be taken into account. After you subtract the financial benefit from the price, you can decide if the mix of features (and there are a lot) justify the higher price of a Prius compared to a small, stripped-down economy car.
      • 7 Years Ago
      Canadians will be getting even a better deal through incentives through their government.
      Batteries can be recycled and cheaply. There has been companies selling recycled, lead acid batteries for decades.
      • 7 Years Ago
      Here's the Toyota release, with the amount by package:

      http://pressroom.toyota.com/Releases/View?id=TYT2007040454724

      Factory-installed Options
      New MSRP
      Discount

      Package #1 (HE)
      Package Discontinued, Limited Supply Available
      -----

      Package #2 (HG)
      $575
      $600

      Package #3 (HI)
      $2,105
      $600

      Package #4 (HK)
      $2,580
      $800

      Package #5 (NL)
      $3,280
      $2,000

      Package #6 (NW)
      $4,550
      $2,000


      Touring Edition
      Factory-installed Options
      New MSRP
      Discount

      Package #5 (NM)
      $2,905
      $1,750

      Package #6 (NR)
      $4,175
      $1,750

      • 7 Years Ago
      Rebates is a gift from Toyota is like Iran releasing the hostages as a gift to the British.
      • 7 Years Ago
      Without the huge tax credit there is little incentive, other than $2000, for people to purchase. Consumers bought into the hype, expected to get 60MPG, are actually getting mid 40's and now realized that the additional cost to purchase a hybrid is not offset by the fuel savings as they had thought. It comes down to how much is the warm fuzzy feeling of being 'green' worth to the consumer.
      • 7 Years Ago
      #1 and #17 you're just plain wrong -

      Gas already _IS_ $3 a gallon out here in california and no one is rushing out for the prius.

      All the dorks that wanted a prius already bought one. It's a fad that has already achieved market saturation.

      Meanwhile the REAL environmentalists are using public transit or telecommuting instead of pushing bogus EPA MPG numbers while jerking off to how awesome they think they are.
      • 7 Years Ago
      LOL... you guys realized that Prius doubled its sales in March? Sold more than 19,000

      :-)

      doing so bad... LOL.

      As to the "incentives", they lowered the prices of optional packages... wow. Going down soon :P
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