One million MINIs made
The market for MINIs is huge, affirmed today as MINI announced the production of its one-millionth car, a Cooper S hatchback, at BMW's Plant Oxford.
When the MINI first went on sale in 2001, predictions were for 100,000 per year to find new owners. By 2005 there were more than 200,000 zipping off of dealer lots, and last month, March, a record 7,854 MINIs were sold. The seven-figure MINI, made-to-order for BMW's Mobile Tradition heritage division, wore a pepper white paint job and a custom color for the roof called almond green, with matching interior leather. A special graphic on the hood keeps everyone aware of the milestone.
With the new Clubman coming, MINI sales are expected to reach 240,000 per year – enough to keep Plant Oxford's 4,700 workers going round-the-clock building 700 cars per day. For BMW, that means the future looks small, but bright.
[Source: Just Auto]
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Reader Comments (Page 1 of 1)
British_Rover 7:35PM (4/04/2007)
MINIs rock. I can't wait to see the Clubman S in person.
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J 7:42PM (4/04/2007)
whens the new MINI coming to the States?
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MC 7:42PM (4/04/2007)
The new Cooper and Cooper S hardtops have been out for about 2 months in the US...
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DPC car videos 8:06PM (4/04/2007)
I have heard the Mini Cooker S Works will have 230+ horsepower from the turbocharged engine. I am thinking ECU and exhaust upgraded should make it 280+ horsepower. Now that I can go for.
http://www.dpccars.com
DPCcars
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mojojojo 1:09AM (4/05/2007)
MINI's rule! I can't believe its 1 million cars already. What would make this even sweeter is if it was followed up by MINI being named the World Car of the Year 2007!
(WCOTY will be announced tomorrow and MINI is one of the 3 finalists)
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Michael Beatty 9:35AM (4/05/2007)
It might be worth mentioning that the 7854 were a record for Mini UK. With >200k being produced per year, that works out to at least >16k being sold per month (assuming sales = production)..
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