• Apr 4, 2007
UPDATE: Video of Hyundai's live reveal of the Genesis added after the jump

click the above image to view our high-res gallery of the Hyundai Genesis Concept

Hyundai wants you to forget what you know about its design chops (or, um, the lack thereof), recalibrate your expectations to something on par with the German or Japanese, and lay your eyes on the Genesis.

Sure, there aren't many original lines on the car, but it neatly avoids the awkwardness of previous Hyundai design efforts and appears to be a credible threat in the mid-size luxury sedan market. The Genesis rides on a new RWD platform that is said to offer a lighter body-in-white weight than the 5-series or E-class while providing more torsional rigidity. Our camera also caught some aluminum goodies in the suspension (namely, the lower rear control arms and rear uprights) as further evidence of the Korean manufacturer's attempt to play with the big boys.

A laundry list of features makes it sound like someone has the Lexus LS squarely in the crosshairs, but there's little actual evidence of technology such as HD radio and active cruise control on the concept. In fact, the blacked-out windows provided not a glimpse of the interior, and it's there that Hyundai's battle in the luxury market will likely be won or lost. Stay tuned, for this should be an interesting fight.

There's the press release after the jump, tons of live shots are in the gallery - and of course there's the rest of our New York Auto Show coverage.




PRESS RELEASE:

HYUNDAI UNVEILS CONCEPT GENESIS PREMIUM SPORTS SEDAN

Rear-Wheel Drive and V-8 Engine Promise World Class Dynamics and Refinement

NEW YORK, March 4, 2007 – Hyundai presented the world debut of Concept Genesis during a press conference at the New York International Auto Show today. The concept car heralds the future architecture and design of a rear-wheel drive premium sports sedan scheduled to grace the Hyundai lineup in 2008.

"Concept Genesis extends our product range into new territories from a performance, design and packaging perspective," said Steve Wilhite, chief operating officer, Hyundai Motor America. "When it arrives in 2008 it will catapult Hyundai into competition against some potent rivals, and Genesis is up for the challenge."

Concept Genesis rides on a prototype of Hyundai's all-new rear-wheel drive platform, signaling the brand's desire to broaden its appeal to discerning driving enthusiasts. Concept Genesis is powered by Hyundai's newly developed Tau DOHC 32-valve V-8 powertrain. Concept Genesis marks the beginning of premium performance for the Hyundai brand.

"Concept Genesis is a manifestation of Hyundai's extraordinary desire to deliver world-class products across all model segments," said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. "With Genesis, we've got a unique product position -- an all-new, highly capable, rear-wheel drive platform; a high-performance powertrain; and premium, progressive design – all at a price starting well under $30,000."

NEW REAR-WHEEL-DRIVE ARCHITECTURE IS A FIRST FOR THE U.S.
Concept Genesis features a rear-wheel-drive architecture, its first application in a U.S. Hyundai model. Rear-wheel drive provides a 53:47 front/rear weight distribution for optimal handling as well as more refined steering characteristics. Concept Genesis' premium handling and steering performance is further controlled by Electronic Stability Control (ESC), the industry's most important new safety technology. Hyundai leads all popular car brands in the standard application of ESC, with more than 70 percent of 2007 Hyundai sales volume featuring this life-saving technology as standard equipment.

ESC continually analyzes road speed, steering input, throttle position, lateral yaw rate and other factors. An onboard microprocessor determines if the vehicle is starting to understeer or oversteer, and can brake appropriate wheels and reduce engine power to keep the vehicle safely on course.

Utilizing ultra high-tensile steel in critical areas in the unibody provides Concept Genesis with a 12-14 percent higher dynamic torsional rigidity and a lower body-in-white weight than the BMW 5-series and Mercedes-Benz E-Class. This stiffer, lighter, larger body provides a terrific foundation for world-class dynamics and lowering noise levels inside the vehicle.

TAU V-8 POWERTRAIN
Adding to the Concept Genesis' performance factor is the all-new Tau 4.6-liter V8 engine mated to a ZF 6-speed automatic transmission with SHIFTRONIC® manual control and a limited-slip differential. The Tau delivers well over 300 horsepower to fit the demands of performance-oriented consumers. This powertrain combination will launch Genesis to 60 miles per hour in well under six seconds. The Tau engine is built with flexibility for the future. Future Tau variants may offer larger displacement, forced induction options and other technology enhancements.

INNOVATIVE AND SOPHISTICATED SPORT-TUNED SUSPENSION
Genesis features a suspension design that is among the most sophisticated and refined anywhere, at any price. The front five-link suspension features upper and lower arms linking the front wheels to the chassis. This artfully articulated arrangement creates a virtual king pin axis which dramatically reduces unwanted kickback through the steering wheel as well as improving responsiveness. The five-link independent rear suspension is equally sophisticated, enabling precise suspension geometry for an incredible level of ride and handling prowess. The capabilities of the advanced front and rear-suspension are maximized through driver selectable dynamic settings allowing tailored ride and handling characteristics according to need ... or desire.

MODERN DESIGN
Genesis' design is a progressive interpretation of the modern rear-wheel drive sports sedan. To match its dynamic powertrain capabilities, Genesis combines strong, sculpted forms which integrate precise details, natural materials and innovative lighting to provide a well-crafted, premium design aesthetic.


SAFETY FEATURES
Maintaining Hyundai's emphasis on delivering leading safety technology, Concept Genesis boasts world class active and passive safety features to both prevent accidents, and maximize the well being of its occupants in the event of a collision. The Genesis continues the Hyundai tradition of standardizing key life-saving active safety technology such as Electronic Stability Control (ESC) with traction control, eight airbags and active headrests.

Concept Genesis is brought to a halt by large four-wheel anti-lock disc brakes with Brake Assist and Electronic Brake Distribution (EBD). The 12.6-inch front rotors have single-piston floating calipers and the rear brakes feature 12.4-inch rotors with single-pistons.

TECHNOLOGY
Advanced adaptive cruise control
Electronic Stability Control
Eight airbags
Heat / cool seats
High Intensity Discharge (HID) headlamps with adaptive leveling
Push-button start
Navigation with backup camera
Electric parking brake
Bluetooth technology
USB / Auxiliary input jack
HD Radio™ Receiver
XM Satellite Radio®
Infinity® Discrete Surround Audio System

GENESIS PREMIUM SPORTS SEDAN SPECIFICATIONS
Configuration: Front-engine, rear-wheel drive sports sedan
Wheelbase: 2935 mm / 115.6 inches
Overall length: 5005 mm / 197.0 inches
Overall width: 1863 mm / 73.3 inches
Overall height: 1490 mm / 58.7 inches
Track, f/r: 1575 mm / 62.0 inches, 1580 mm / 62.2 inches
Wheels: 20-inch multi-spoke
Engine type: V8
Estimated horsepower: Well over 300HP
Estimated torque: Over 300 lb. ft.
Displacement: 4.6 liter
Block material: High pressure die casting aluminum block
Cylinder head material: Aluminum
Valvetrain: Dual Over Head Cam (DOHC)
Valve timing: Continuous variable valve timing
Variable induction system
Fuel delivery: Multi-port fuel injection
Estimated 0-60 mph: well under 6.0 seconds
Top speed: 130 mph (restricted)
Recommended fuel: Unleaded
Transmission type: ZF 6-speed automatic with SHIFTRONIC manual control
Suspension: Front multi-link (5-link) / Rear multi-link (5-link)
Stabilizer bar (front/rear): 26 mm/18 mm
Weight distribution front to rear: 53:47
Brakes: Power-assisted 4-wheel disc
Front brake diameter (mm / in): 320 / 12.6 ventilated disc
Rear brake diameter (mm / in): 314 / 12.4 solid disc
Steering type: Speed-sensing rack-and-pinion
Steering ratio: 14.86

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.


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    • 1 Second Ago
  • 39 Comments
      • 7 Years Ago
      I have deep misgivings about this design - the BMW styling cues are everywhere. While the car does look good, there's nothing new here. If they want to make a cheaper 5-series, they are welcome to, but I'd rather see them come up with a design language all their own.
      • 7 Years Ago
      Michael, $30,000 will not be the base price for the V6. The whole reason there's now a GLS Azera is so the base Azera price isn't so close to the base Genesis price. The Genesis will start at no higher than $27,900, mark my words. And the loaded one will not cross $40k.
      • 7 Years Ago
      Every time I see this car I am impressed even more. If they to manage to offer this car at under 30K then they sure have a big winner on their hands.
      http://www.dpccars.com
      DPCcars
      • 7 Years Ago
      #13 "If you don't like the design or the vehicle then don't buy it. I say don't bash its design unless you are a designer or an design expert. Most of this bashing sounds like a bunch of school kids talking about something they have learned nothing about or know nothing about."

      Exactly!!! Nobody has any idea what this car will perform or handle like.(Hyundai has no cars that do)Yet it's already better than what is on the market? People will believe whatever advertising fed to them. I agree with Jeff, lets quit helping countries that put Americans out of work. Make them compete on a level playing field.
      • 7 Years Ago
      Rocky B. -

      Looks like you want to start a flame war and you need to get your facts straight as well. Fine by me. This was supposed to be a post about a CAR and we have idiots that posting very xenophobic, off-topic comments which is why I felt I had to reply.

      Rocky B."Why is someone a racist because he wants to protect american jobs. I do think the Hyundai Genesis, is a fine automobile but when you are using labor and parts that are manufactored very cheaply
      (not cheap in quality) you obviously are going to have a huge advantage. I support the militant South Korean Labor Unions as they will go out on strike to get a fair piece of they pie. The pie they ask for is penny's compared to what it costs for an american to live. Were talking chump change vs. dollars."

      Response: One of the drivers for Hyundai and Kia opening factories in the US is because the all-in labor costs in Korea are rising very rapidly and it makes more economic sense to build the cars here and sell them here. Doesn't sound like "chump change to me."
      ------------------------------------------------
      Rocky B.: "That's a good thing but until standards of living increase in South Korea, which will take time their just isn't enough people in South Korea, which can afford american made good like automobiles." The situation with currency manipulation is a problem were are faced with Asian rivals. We've had this discussion on edmunds.com over the last few years. The Japanese, manipulate their true value of their currency by as much as 38%. The Chinese approach 40%. I don't recall just how much the South Koreans, do it as they haven't been mentioned as much but I do believe the figures are in the 20-30% range also."

      Response: The standard of living (and cost of living in Korea) has risen dramatically over the last two decade. According to the Korea Development Bank, the average salary for rural residents in Korea is $25,200 and closer to $40,000 for urban dwellers (http://www.kdb.co.kr/weblogic/Board?BID=25&NID=24329&ACTION=VIEW). The US mean salary is $43,462 and the median is $32,140, according to 2005 US Census data. Not so much of a difference, eh? Seoul is consistently in the top 10 most expensive cities to live in the world, yet 1/4 of the country's population lives there. Yes, there is a divide between the rich and the poor, but the same can be said about the US. With respect to foreign cars, MINI, VW, Toyota Camry, and Honda Accord are all among the top sellers in Korea. It's a matter of choice in terms of Koreans not buying American cars, not price. Koreans are among the pickiest car buyers out there, so if quality/interior isn't to their liking, they won't buy, plain and simple.
      ----------------------------------------------
      ROcky B.: "The problem with your statement is a matter of economics. Somebody here making $27 an hour and with the cost of benefits has a huge impact on car prices. It simpily like every other business it gets passed on to the consumer. The standard of living diffence between us and them is significant and we can't expect the average South Korean, to be able to afford our automobiles. BTW-FYI the domestic content of Hyundai/Kia's is 5%. You can find that out on numerous websites. "The level-field insitute" is one if you don't believe me ;)"

      Response: The standard of living argument doesn't exactly hold water. Korea has one of the highest concentrations of college-educated populations on a percent of population basis. South Korea has one of the most advanced technology infrastructures in the world which other countries look to for leadership (broadband, telecommunications, etc.). Go read some of the postings at Engadget for some examples. Koreans CAN afford to purchase expensive goods, and quite frankly, are rather pretentious about it. Louis Vuitton and Cartier among others have consistently strong sales from Korea.
      -------------------------------------------------
      Rocky B.: "Again your apples to oranges. You are comparing luxury brands to volume brands. Of course the wealthy South Korean, can afford a new Mercedes. Why would he buy a Chevy ? My point their is a huge class difference between rich and poor in South Korea. You are acting like South Korea, has a strong middle class like the U.S. :confused:"

      Response: See my earlier remark - Toyota, Honda, MINI, and VW all do very well in Korea. Last time I checked, these aren't luxury cars.
      -----------------------------------------------
      Rocky B.:"Me: Know he isn't kidding. Somebody able to undercut an american manufactor by several thousands in labor and parts costs of course is going to find a large group of people wanting an affordable automobile with
      • 7 Years Ago
      #12 Jeff Banks - Crippling tariffs? The tax rate on imported cars was a crippling 8% PRIOR to the signing of the FTA treaty. Heck, even the US had 2.5% tariffs on Korean cars. So, that's a huge difference of 5.5%.

      The bigger problem for American cars was the prevalent use of larger engines, with lower build quality compared to Japanese and European brands, at least in the minds of Korean consumers.

      Korean consumers have some of the highest expectations, in terms of build quality, especially when it comes to imported cars, which is why a lot of car companies debut their cars in Korea before anywhere else to gauge customer reaction.
      • 7 Years Ago
      Yes, and the Korean auto tax system was based on engine capacity (ie larger capacity, higher tax) - makes sense for a country like Korea since Korea has to import all petrolium products.

      The FTA will change this, and now the only barrier to the wallets of Koreans for American companies is the fact that they can't build an automobile worth driving
      • 7 Years Ago
      Good job Hyundai! While it's not BMW/Audi/Merc, but it is the same luxury as Infiniti/Acura/Lexus.
      • 6 Years Ago
      When is this Genesis sedan hitting the showrooms? I can't wait for the Genesis coupe to come out next year. Man, check out the video for the coupe at the 08 NY Autoshow. That was sweeeeeet! I'm liking what the Hyundai company is doing lately!
      • 7 Years Ago
      Mr. Ken C.

      -I'm not trying to start a war with you but you seem pretty ignorant yourself. The propoganda you just dropped would make Joseph Goebbels, very proud.

      "You: 29. #12 Jeff Banks and #22 Brian W - Get your facts straight before you make asinine, jingoistic comments that show you both as the xenophobic bigots that you both are."

      Me: Why is someone a racist because he wants to protect american jobs. I do think the Hyundai Genesis, is a fine automobile but when you are using labor and parts that are manufactored very cheaply
      (not cheap in quality) you obviously are going to have a huge advantage. I support the militant South Korean Labor Unions as they will go out on strike to get a fair piece of they pie. The pie they ask for is penny's compared to what it costs for an american to live. Were talking chump change vs. dollars.

      "You: As it was pointed out earlier, Korea and the USA signed a free trade agreement that lifts tariffs from American cars sold in Korea."

      Me: That's a good thing but until standards of living increase in South Korea, which will take time their just isn't enough people in South Korea, which can afford american made good like automobiles." The situation with currency manipulation is a problem were are faced with Asian rivals. We've had this discussion on edmunds.com over the last few years. The Japanese, manipulate their true value of their currency by as much as 38%. The Chinese approach 40%. I don't recall just how much the South Koreans, do it as they haven't been mentioned as much but I do believe the figures are in the 20-30% range also.

      "You: That being said, because foreign cars are priced so expensively in Korea to begin with (BY THE AUTOMAKERS, DUH!), that will only translate into a 10% drop in prices in Korea."

      Me: The problem with your statement is a matter of economics. Somebody here making $27 an hour and with the cost of benefits has a huge impact on car prices. It simpily like every other business it gets passed on to the consumer. The standard of living diffence between us and them is significant and we can't expect the average South Korean, to be able to afford our automobiles. BTW-FYI the domestic content of Hyundai/Kia's is 5%. You can find that out on numerous websites. "The level-field insitute" is one if you don't believe me ;)

      "You: And in terms of selling foreign cars in Korea, funny how BMW, Mercedes, and Lexus have no issues moving volume. In fact, Korea is the world's #7 consumer of the BMW 7-series."

      Me: Again your apples to oranges. You are comparing luxury brands to volume brands. Of course the wealthy South Korean, can afford a new Mercedes. Why would he buy a Chevy ? My point their is a huge class difference between rich and poor in South Korea. You are acting like South Korea, has a strong middle class like the U.S. :confused:

      "You: And Korea taking away jobs from the US, are you kidding me?"

      Me: Know he isn't kidding. Somebody able to undercut an american manufactor by several thousands in labor and parts costs of course is going to find a large group of people wanting an affordable automobile with Lexus Quality at Toyota Prices. This is common sense. I don't see how you missed the boat on this one. The 800 lbs. Gorilla is standing in front of you but you don't see it ? If you think Hyundai's cheap, but quality offerings aren't going to have a impact on jobs here at home then that's like ignoring the fact that we've lost 4 million manufactoring jobs over sea's because labor in country's like China is roughly $0.43
      an hour !!!!!!!

      "You: Hyundai manufactures the Sonata and the Santa Fe in Montgomery, AL. Last time I checked, that's not in Korea."

      Me: Wow, 2000 auto jobs created compared to the hundreds of thousands we've lost since the 1980's from the big 3 ???? Cone-on.... Hyundai, also pays significantly less than Toyota, and Honda with a wage of roughly $13-14 an hour in AL. Even in Alabama, which is a inexpensive place to live that is half the cost what Toyota, is paying in the South.

      "You: And let's not forget about Kia opening a factory as well, and the automotive suppliers to both firms that are either AMERICAN companies or employ Americans."

      Me: Let's get some facts straight here pal ! 8 out of 10 automobile jobs are still given by the big 3 in this country. GM, employs more people than all the foreign car manufactors combined that have built plants in this country. Your arguement son, is essentially a "straw mans" at best !!!!!

      "You: If you want to bitch about Americans losing their automotive jobs, you should be bitching about the UAW, not foreign companies who open factories in the US and employ AMERICANS.&
      • 7 Years Ago
      The reality is that's it's attractive at every angle and every close-up. If the interior matches the care with which the exterior was rendered, history is about to repeat itself, with better results.
      • 6 Years Ago
      I can't wait to test drive this baby. We are an all Hyundai family, and I love my Sonata. This looks like the cream of the crop. Would like to see some prices, though.
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