Filed under: Marketing/Advertising, Crossovers/CUVs, Ford
Ford Edge inspires fitness apparel for hockey player's clothing line
For those Ford Edge owners who have been wondering what to wear with their new CUVs, Ford has teamed with Detroit Red Wings goalie Dominik "The Dominator" Hasek on a range of Edge-branded apparel. Aimed at active women and available through Dominator Clothing's online store and it's Birmingham, Michigan outlet, the promise of "High performance edge from zip to zen" awaits all takers. The discretely-branded line features three tops, a pair of pants, and a kit bag, all in the Edge color palette, with prices ranging from $30 for the domitech v-tee to $80 for the panel jacket. Each piece also sports a Ford Bold Moves label, just to let everyone know you mean business.
Ford describes the Edge as "A dynamic, modern shape with the right proportions and short overhangs." If you want your clothing to say the same about you, follow the link.
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Reader Comments (Page 1 of 1)
Jro 11:00AM (4/03/2007)
I now realize that factual accuracy does not matter to Autoblog.com. How hard is it to look up a name for proper spelling? You know, just to seem semi-professional. It's the Detroit Red Wings!!! Two words. If you need an editor, email me. You have a great Web site but no self-editing writers.
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Howard Kerr 11:29AM (4/03/2007)
Editing? editing? To paraphrase a famous movie line:
"WE DON'T NEED NO STINKIN' EDITING...."
Yeah, editing and spelling are not strong points among most AutoBlog.com "writers".
THAT said, can we now expect Lexus to tie in it's RX CUV (choice of rich soccer mommies) with a line of MEN'S sporting wear?
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Daniel 11:32AM (4/03/2007)
Ford, you want to increase sales and make some money? Offer your customers an Edge Hybrid?
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Julius 11:48AM (4/03/2007)
#3,
Don't be crazy...hybrid systems like those in the prius and escape are expensive. Manufacturers build those vehicles to improve fuel economy for their fleet and improve their image, not to make huge profits.
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mj 12:16PM (4/03/2007)
"Let your life lightly dance on the edges of Time like dew on the tip of a leaf.
- Tagore"
Is this really the cranky, foreign goalie's company? Somehow I find this hard to believe.
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MattB 2:03PM (4/03/2007)
How funny that one of the portliest CUVs inspired a line of workout gear. Maybe Ford should focus on putting their CUVs/SUVs on a diet, rather than collaborating on workout gear.
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Will 3:26PM (4/03/2007)
All I want to say is that Dominik Hasek is the best goaltender ever to play the game.
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Daniel 5:26PM (4/03/2007)
Julius:
So they should not build hybrids - but offer stuff that does not sell? Brilliant!
But Ford is already doing that - that is why their sales have been in the toilet for the past five years.
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KJC 8:03PM (4/03/2007)
This is why Ford blows and sucks. What a waste of maketing.
Did someones kid need a job or someone is a big Hasek fan.
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John 12:55PM (4/17/2007)
Daniel-
The edge is one of the few vehicles Ford has been successfully selling... it's averaging just 20 days on a lot. Why would they offer it with something that isn't going to make them money when they currently have the fastest selling CUV on the market?
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