Filed under: Marketing/Advertising, Tech, Lexus
VIDEO: Holy holograph! Lexus ad stops foot traffic in NYC
Holographs have certainly come a long way and you just have to see this Lexus ad to believe it. The company Vizoo is responsible for its creation and has quite a few other non-automotive holographic projectors out there as well. You'll find them quick enough if you click around YouTube for a bit. This particular one is an interactive display for Lexus that allows users to select models and colors before beaming them into the indoor space for a 360-degree walkaround of the lifesize virtual vehicle. It's so realistic that the shop is drawing too big of a crowd for its own good. Police can be seen in the video asking people to move along. The old, "there's nothing to see here" line just doesn't hold water in this case though.
The full clip showing the crowd and parts of the ad is after the jump. There's also a video showing ViZoo's 3D floating video image technology in action.
[Source: Fresh Creation]
Reader Comments (Page 1 of 1)
Evotec 2:05PM (3/31/2007)
ghey...
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aaron 2:27PM (3/31/2007)
In New York accent, "Oh my god, that's gotta be some black magic shit."
No one said that in the videos, but I wouldn't be surprised if someone did.
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DPC car videos 2:56PM (3/31/2007)
Car buying is turning into free entertainment. If you have am awesome product you don't have to glitzy promotions.
http://www.dpccars.com
DPCcars
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D 3:39PM (3/31/2007)
Hey I thought i was the onlyone that said " GHEY" lol I guess i was wrong.. hahah
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Billy 3:53PM (3/31/2007)
well Aaron, I would be surprised if anyone said that in a NY accent seeing as it's outside the Times Square Virgin Records, and that's about 90% tourists there.
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aaron 6:43PM (3/31/2007)
90% tourists? Wow. I knew it was alot, but I'll take your word for it.
The reason why I said those things because I remember (like 5-6 years ago) people freaking out over David Blane doing stunts that looked like magic all around NYC. This one lady got so scarred that she picked up her kid and ran off! It was more of a specific culture thing I guess than a New Yorker thing.
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your ad here 10:56PM (3/31/2007)
times square is filled with tourons.
Nobody that lives in NY goes near there if they can help it. What a zoo.
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Dan 9:38PM (4/03/2007)
That was not outside the Virgin Records in Times Square. It was actually on the corner of 42nd and Broadway in what is now an Ann Taylor Loft and has been for the past 6 months or so.
The Virgin store is 4 or 5 blocks up Broadway.
And how old is that video? I walk past that location every day, 2 or more times a day (I work in Times Square) for the past year and a half and never saw that set-up.
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