• Mar 30, 2007
Ford will be unveiling another production intent vehicle at the New York Auto Show next week that has a connection to last year's SEMA show. Back in November we showed you the custom Expedition that Funkmaster Flex brought to Las Vegas for the big show. Next week Ford will be announcing that a version of this truck will go into production this fall. The production version is truly the spitting image of the original show truck produced for SEMA, with the most obvious change being new 20-inch chrome-clad aluminum wheels. It features a 3d Carbon body kit that spruces up the front and rear fascias while adding side skirts to lower the truck's visual height. The Black and Colorado Red paint job with Orange pinstriping is just the like the show truck's, however. Inside the Expedition, Flex added a black leather interior with Colorado red stitching, as well as Colorado red accents all over the dash, doors and center console. Based on the short wheelbase Expedition Limited, it doesn't appear that any changes have been made to the motor or suspension. No pricing has been announced either, but any baller knows you need a lot of Benjamins to roll like this.

[Source: Ford]


PRESS RELEASE:

FORD AND FUNKMASTER FLEX MUSCLE IN HOT NEW EXPEDITION
Limited-edition 2008 Ford Expedition Funkmaster Flex Edition
  • Limited-edition 2008 Ford Expedition Funkmaster Flex Edition set to arrive in dealerships in the fall of 2007.
  • Funkmaster Flex breaks barriers to become one of the first African American and hip hop artists in history to have a mass-produced production vehicle.
  • Funkmaster Flex Edition features custom two-tone paint, a complete 3d Carbon body kit and custom interior.

DEARBORN, Mich., Mar. 30 - Ford and DJ Funkmaster Flex, the hip hop guru of car customization, are turning the Funkmaster's red hot Ford Expedition concept into a limited-edition production SUV. The stylized version of the full-sized SUV, dubbed the 2008 Ford Expedition Funkmaster Flex Edition, will hit Ford dealer showrooms later this fall.

In launching the Funkmaster Flex Edition, Ford is positioning itself for continued growth in the vehicle personalization marketplace with an expressive SUV that doesn't lose any of its Expedition authenticity, but highlights its style and presence.


"Once Ford and I finished the concept Expedition, we knew we had something serious! It was poppin'!" said Funkmaster Flex. "We then started showing it at auto shows, to dealers and to my fans and realized we hit on some themes that we could turn into a limited-edition production ride."

"Funkmaster Flex is finding ways to connect with new customers," said Barry Engle, general manager, Ford Division Marketing. "He is a perfect fit for the Ford brand because he brings so much energy and enthusiasm to the table. He knows what customers want and he can really deliver." Ford research shows that nearly half of all new-vehicle buyers are adding unique touches to their vehicles and Expedition is no exception. Modifications to the Expedition are as diverse as the needs of buyers – from adding additional off-road capability, to custom cargo storage, to adding touches for increased urban street appeal. Funkmaster Flex, a major influence in hip hop culture, has developed a young fan base of urban automotive enthusiasts who take pride in their personal style. Their vehicle often defines their lifestyle. Ford wants to reach these buyers with this new customized Expedition. Last year, Ford opened its Dearborn design studio doors to Funkmaster Flex to look at how to customize the new Expedition. Flex went to work with Ford designers to create an expressive concept that delivered the Expedition's SUV authenticity with a unique urban style and presence.

The limited-edition run of Expedition Funkmaster Flex Edition, based of the existing short wheelbase, Limited model, will arrive at dealerships in the fall of 2007.

2008 Ford Expedition Funkmaster Flex Edition
Funkmaster Flex has strong opinions on customizing vehicles. Here, he shares some these thoughts and describes the new Expedition Funkmaster Felx Edition.

Step one is a custom paint job. "The scheme developed shouldn't be too busy or overloaded with color. You want to make a statement at a stop light with no overkill! Two-tone paint works best," says Flex. For his Expedition, he chose a two-tone Colorado Red and Black paint scheme with Orange pinstriping. The two-tone goes up and over the A-pillar into the power dome hood so that they don't distract from the most expressive part of the new Expedition, its front grille.

"Quality body kits are essential to any customization," says Flex. "They need to be expressive and distinctive without compromising drivability." Funkmaster Flex and Ford Design called upon Ford's longtime partner 3d Carbon in Newport Beach, Calif. to develop a complete body kit for the Expedition. 3d Carbon currently provides official Ford licensed body kit for the Ford Fusion, Mercury Milan and Lincoln MKZ. The kit on the Expedition features an expressive custom front fascia with integrated fog lamps, side skirts, rear fascia and trailer hitch cover. The traditional roof rack has been removed.

Exterior personal touches are a must. "Make sure to add anything that you like as long as it's not gaudy. Get guidance from experts with these additions. Trust their advice. Chrome accents and custom badges can really define a vehicle," says Flex. The Expedition features custom Funkmaster Flex FMF chrome badges that accent the 20-inch chrome-clad aluminum wheels.

"The interior needs to continue the theme of the exterior," says Flex. A matching Colorado Red center console bezel, shifter and switch bezels highlight the cabin. The seats feature appointed quad captain black leather skins with red-stitching and FMF red logo headrests. A red-stitch steering wheel and armrest center console accent the seats. FMF floormats rounds out the package. As an added touch, each Expedition will feature an exclusive numbered dash plaque signed by Funkmaster Flex.


Make sure the vehicle has all the options and a strong sound system. Based on the Expedition Limited, the Expedition Funkmaster Flex Edition is available with the same interior standard and optional features. They include a standard 340-Watt Audiophile® Sound System, MP3 player audio input jack, Powerfold™ third-row seat, heat and cooled front seats and optional navigation system, power liftgate, air suspension and rear-seat DVD entertainment system.

Ford Expedition Funkmaster Flex Edition Highlights
  • 3d Carbon body kit with custom front/rear fascia and side skirts
  • Two-tone Black and Colorado Red paint with Orange pinstriping
  • Funkmaster Flex badges on fenders
  • Trailer hitch cover
  • SIRIUS™ Satellite Radio
  • 2nd row captain's chairs Interior
  • Black leather interior with contrasting Colorado red stitching
  • Colorado red shifter, center stack and door appliqués/bezels
  • Funkmaster Flex stitched logo headrests
  • Limited-edition Funkmaster Flex numbered dash plaque
  • 20-inch chrome-clad aluminum wheels

About Funkmaster Flex
A New York City native, Funkmaster Flex is synonymous with hip hop. For over a decade, he has reigned as America's #1 Hip Hop personality, reaching more than two million listeners a week through his popular radio show. His production talents and artist relationships have earned him five gold records for major-label mix albums.

Funkmaster Flex has successfully connected his hip hop celebrity status to the auto industry to become a guru of car customization culture. Through his high-profile custom-car club, Team Baurtwell, Flex has customized cars for attention-drawing personalities like Sean Diddy Combs, Shaquille O'Neal and Orange County Choppers. Currently, Flex features these celebrities and their cars on his hit television series "All Muscle with Funkmaster Flex" airing on ESPN2. Now in its sixth year, his nine-city "Custom Car and Bike Show" keeps him constantly connected with the latest trends and styles happening in the automotive industry.

In 2005, Ford Motor Company started a relationship with Funkmaster Flex. He is currently focused on reinventing Ford's American car customization culture for an all-new urban enthusiast. To date, he has customized over 15 vehicles for Ford. At the 2005 Ford SEMA show press conference, Flex stole the show with a tuned Ford Fusion wearing a 3d Carbon body kit. His customized Ford Fusion and F-150 were featured attractions on his car show tour.

Flex also played important roles at the 2007 North American International Auto Show and the 2007 New York Auto Show International. Most recently, he made a cameo appearance in Ford's latest Fusion television and Edge radio commercials. In May, Ford will become the official sponsor of the reality television series "Car Wars with Funkmaster Flex," airing on ESPN2 and will feature Flex in a new television ad for the Ford Expedition.


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    • 1 Second Ago
  • 17 Comments
      • 7 Years Ago
      After a decade and a half of SUV sales, the market turns and consumers are demanding small, fuel efficient cars. With gasoline prices close to three times what they were at the peak of the SUV craze, consumers are weary of pumping vast potions of their income into the tanks of these overweight, too-thirsty trucks. People really would like to spend mere double-digit dollars when buying gasoline.

      The Domestic Automakers are hurting. Unable to realize the sea change beneath their feet, they declare in language that uses terminology like "Bold Moves" while still churning out the same crap they have been for decades: more trucks and SUVs, and cars whose sole redeeming quality is how well they fill the ranks of Rental Fleets.

      Now THIS is what their next "Bold Move" is? In Military Strategy they call this "Fighting the Last war."

      Ford, trust me when I say this: If you had shipped this product in 1999, you would have laughed all the way to the bank. But in 2007? We're laughing at YOU.

      --chuck

      Bryan
      • 7 Years Ago
      It looks like a Harley Davidson edition in a way with the black/orange. I like it, but would never buy it.

      If this was a Toyota, Steve would be drooling all over it. And please stop being jealous of the Mustang. No one has, or ever will, have what Ford has with the Mustang.


      Chuck..you wouldn't ever buy a large SUV anyways..so why comment? I bet if you were running a business you would look at all options to rake in the cash. The thing is, you don't have one. Ford wouldn't waste money if they could not turn a profit on it.

      DUH!
      • 7 Years Ago
      You 4 bangin import lovers really love to rip on SUV's don't you (most of you forget that Toyota makes several versions of it's big gas guzzling beast- but that's ok because they're imports)?

      Tell me genious, if you need to haul 6 people and pull a boat, how's your POS Camry or Accord going to do that? There are allot of upper middle class people who have toys and large families and don't care if your poor ass can't afford gas for more than your Honda. They will still buy Expeditions.

      Also if you need to haul your posse and show up in all your bling, you can't do that in a Civic either.

      Ford knows that Expedition is not going to sell like it did 5 years ago, but they do understand that they can still sell some. A special edition like this takes nearly nothing additional to make and it will sell a few. That's all that is needed.

      I saw this vehicle in person, it's not my style and I would never buy one but it wasn't too over the top and was done rather tastefully for such a beast. I am sure they will sell the allotment they decide to make. Much to the chagrin of all of you import fanboys.
      • 7 Years Ago
      BLS, I thought the same thing when I heard about the Fairlane being renamed. This seems like a good tool to get younger people in Ford dealerships. Most people just consider Fords cheap, but it wouldn't hurt if they looked cool too.

      http://www.benlevy.com/4images/img1638.htm
      • 7 Years Ago
      Those rims are nowhere near big enough for that truck. Nobody rides 20"s anymore on trucks. Its all about 23's or 24's. Paint job ain't bad tho.
      • 7 Years Ago
      such vehicles will only sale in USA.
      • 7 Years Ago
      I realize to have street credibility Funkmaster Flex would rather have a version of the Expedition (or more likely the Navigator). But if you were Ford and wanted to exploit your ties to Funkmaster Flex, wouldn't you have the Ford "Funkmaster" Flex. It practically sells itself.
      • 7 Years Ago
      After a decade and a half of SUV sales, the market turns and consumers are demanding small, fuel efficient cars. With gasoline prices close to three times what they were at the peak of the SUV craze, consumers are weary of pumping vast potions of their income into the tanks of these overweight, too-thirsty trucks. People really would like to spend mere double-digit dollars when buying gasoline.

      The Domestic Automakers are hurting. Unable to realize the sea change beneath their feet, they declare in language that uses terminology like "Bold Moves" while still churning out the same crap they have been for decades: more trucks and SUVs, and cars whose sole redeeming quality is how well they fill the ranks of Rental Fleets.

      Now THIS is what their next "Bold Move" is? In Military Strategy they call this "Fighting the Last war."

      Ford, trust me when I say this: If you had shipped this product in 1999, you would have laughed all the way to the bank. But in 2007? We're laughing at YOU.

      --chuck

      But things are about to change, because once GM Introduce Those two mode hybrid suv's and more flex fuel vehicles come, it could blow all these suv haters away.

      And by the way, I'm a huge fan of funk flex.
      • 7 Years Ago
      Hey Steve, where are all the special edition trucks and SUVs that you have designed? Ohhh right you haven't designed ANY! And if you EVER do, I highly doubt that you will not be as successful as Chip Foose is and Funkmaster Flex is.
      • 7 Years Ago
      DIKE,me calling you a inbred redneck truely describes your whole family. please shut up.
      • 7 Years Ago
      Owen,

      When your trying to flame on someone, you would do well to use proper grammer and spelling.

      Looks like YOU are an imbred redneck (notice I precede a word starting with a vowel with an instead of a- I also correctly spelled imbred).

      So it appears that you are not only a racist Jackass, you are also not well educated.

      Figures- import fanboy
      • 7 Years Ago
      Why not come out with the Flex Fuel Funkmaster Flex?
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