• Mar 29, 2007


Clever commercials are nice. A grin on our face certainly increases the chance we'll remember the brand that made us laugh. But now isn't a time for jokes at Ford Motor Company, which finds itself ensconced in a difficult turnaround plan that has yet to get in gear. That's why we actually like this new commercial called "Proof" because it doesn't feature a Mustang Shelby GT500 on the Autobahn or a Fusion being pitted against its competitors. Rather, it features the best product Ford has at the moment: the Mustang, F-150, Fusion, Edge, Taurus and Escape Hybrid. Narrated by new Ford pitchman Mike Rowe from Dirty Jobs fame, the spot is refreshening because it just cuts to the chase and lays it on the line by saying, in essence, "Here's what we got, like it or not."

Check out the commercial after the jump and let us know if you agree or think we're whack.

[Source: Ford]



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    • 1 Second Ago
  • 68 Comments
      • 7 Years Ago
      8 new vehicles? Since when is the Mustang a "new vehicle"?
      • 7 Years Ago
      Curious as to why they haven't mentioned the Focus, Freestyle(oops, Taurus X), Explorer, Ranger, or Expedition. Gosh, I considered those mighty great automobiles. The Focus on its 19th refresh(why dont the Americans get the Euro Focus?), the Freestyle thats 1 part van and 3 parts ugly(They should just cancel it and have the Edge take over its position in the market as well. I mean, they are both FWD, plastic, ugly, slow carriages on stilts that Ford passes off as drivable vehicles), the Explorer which is ungodly slow with the V8(Ford needed to have "Roll" stability control badges all over the truck to reassure people that it wasn't going to roll again, wow), the Ranger that is 50bazzilion years old(i just set fire to a large pile of $100 bills instead of buying a Ranger, I think I made a good choice), and the Expedition that is a giant lumbering behemoth with underwhelming performance in everything(a Tahoe competitor? HA!!!!!!!). Oh wait, maybe that is the reason why they haven't placed all those cars in the commercial, because they are giant piles of diarrhea placed inside a large tub with Mullaly skinny dipping in it.

      No offense to Ford, but the Fusion is ugly. Yeah its AWD but the interior is ugly and the ancient 3.0L Duratec is a rotten pear. The only car I liked out of that line up is the Mustang. It is the only car there that has any kind of soul in it, the rest are market-pressured toasters on wheels.

      The commercial was kind of nice though...minus all the car except the Mustang.
      • 7 Years Ago
      best ford commercial in a long time, i cant help but wonder how much of this commercial was derived from the feedback they got from the bold moves website.
      • 7 Years Ago
      Forgive Rastus, he has that rare disease called toyophillia and on top of that, the intern at the mental health clinic pee'd in his cocoa puffs this morning. And to top that off, his ride home in his toyoda was besmerched when the engine sludged up, hit a pothole and the ball joints broke and the transmission crapped out. But all was fine when he found a lawyer to sue due to toyo denying all problems and blamed it all on the driver. All will be well when the team of lawyers on the class action suit get done and he end up with 25 cents for all his trouble.
      Rastus, do yourself a favor and next time you have an appointment with your shrink, take a cab home.
      • 7 Years Ago
      Is it just my ears, or does that VO sound like Mike Rowe?

      Methinks they picked him up for more than just shilling trucks.
      • 7 Years Ago
      Man, Rastus must not have been held enough as a child! Or maybe he still is one.

      Thank you Captain Obvious for pointing out Ford lost alot of money. I don't think anyone here knew that! Do you even have a clue why they lost so much? Its called buyouts, when you buy out 30,000+ employees in order to be more efficent that costs money. Don't worry, you'll learn that in middle school. Frankly, you don't know jack except how to sound like a complete idiot. Congrats on that acheivment!
      • 7 Years Ago
      "Best gas mileage of any SUV on the planet"
      I'm not buying that. "in the USA" yes, "on the planet", no way.
      • 7 Years Ago
      Mark (Fields),

      If I could meet w/ you one-on-one in person, I think I would spit at your feet and tell you one thing, and one thing only:

      You suck ass! And your "Bold Moves" campaign is as about as exciting as a gaseous diarrhea fart exploding all over the inside of the toilet.

      ....just like your backfiring F-350.

      • 7 Years Ago
      If only Ford realizes, one day, just how desirable their cars are in the Asian markets.... sigh ....

      Adrian
      • 7 Years Ago
      Rastus you need to get over yourself, seriously. I am curious to why you can't spell AMERICA? Is it supposed to be cute or some kind of statement?

      Somehow I really doubt Ford and GM are going under, maybe destined for a smaller place in the market but not gone altoghther. Damn, you are an optimist aren't you, glass half full type of fella? The reality is that engineering is now done all over the world for all types of markets. Its just they way it is and besides, Ford should get a return on their investment into Mazda.

      St. Louis as actually the crime capital of AMERICA, not Detroit so try again.

      Don't let the common sense interrupt your pointless and uninformed ranting!
      • 7 Years Ago
      YAWN................
      BORED MOVES
      • 7 Years Ago
      Good commercial, very serious and to the point. Also did you guys notice the voice is the host of the show "Dirty Jobs" from Discovery Channal.
      http://www.dpccars.com
      DPCcars
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