• Mar 28, 2007
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Speculation that the hush-hush global concept GM has headed to the New York Auto Show has varied wildly, with the Corvette SS a popular favorite among theorists. Turns out they're all wrong. The secret concept is actually three global concepts. Small ones, at that -- they're all minicars -- perfect for NYC's urban canyons. GM has released a photo of one of them, the Chevy Trax, and you can color us impressed. We love the chunky little wagon's look, with its big round lights and extra-thick Chevrolet crossbar grille. It's also got a combination matte/gloss orange finish that we'll reserve judgment on until we see how it looks in person.

Designed at GM's Incheon, South Korea design center, the Trax will be joined onstage by two other minicar concepts, and the public will be able to vote for their favorite one online at http://www.vote4chevrolet.com. That little marketing exercise will help the General gauge US market interest in the mini/city car segment as well as get reaction to the individual models they're debuting in the Big Apple. The Trax stows a 1.0L gasoline engine under it's stubby hood, and we're looking forward to getting up close and personal with the car next week.

Press release after the jump.

[Source: GM]


PRESS RELEASE:
Chevrolet Prepared to Unveil Three Minicar Concepts Next Week in New York

The Chevrolet Trax is one of three Chevrolet minicar global concepts that General Motors will unveil at the New York International Auto Show on April 4. Designed to appeal to young car buyers in urban markets, these concepts will prove that art needn't take a back seat just because the canvas is small. The highly creative concepts drive the energy, diversity and excitement of urban life into cars that deliver good-looking fun, fuel economy and value.

After the April 4 unveiling, democracy lovers will get the chance to pick their favorite by visiting www.vote4chevrolet.com and cast their vote for the concept they prefer. The results will help Chevy determine U.S. market interest in the minicar segment, and which design resonates best with potential buyers.

All three concepts were designed at GM' s Design Studio in Incheon, South Korea, one of GM's 11 Global Design Studios. Built on GM's global mini architecture, they demonstrate the flexibility, creativity and innovative focus of design in GM's Asia Pacific region.

"These concepts highlight the strength and diversity of GM's Global Design capabilities, as well as the ability of our Global Product Development team to anticipate and quickly meet the evolving needs of our diverse markets around the world," said Ed Welburn, vice president, GM Global Design.

The four-door Trax is powered by a 1-liter gasoline engine. The upper part of the exterior is bathed in Blaze Orange, while lower corner panels sport a Burnt Orange matte finish. The paint combination provides a look that reinforces the notion this Chevrolet is all business despite its small size.


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  • 33 Comments
      • 7 Years Ago
      WHAT THA F#%K?WHAT A TURD
      • 7 Years Ago
      Awesome... Great to see something fresh in design as well as concept coming out of the General. I'm all for it.
      • 7 Years Ago
      Rather like the contrasting flat/glossy burnt orange paint.......Stubby styling as well...kind of like a cartoon car.
      Appears very small...? too small for 4 doors? Have to be small or very flexible/agile occupants.Perhaps more room than appears.
      • 7 Years Ago
      was it just my computer or did this post disapear for a while?
      • 7 Years Ago
      Juan wrote:

      "The design is okay, but it doesn't look like a Chevy."

      Maybe that's the point?

      John Metcalf is right. Not everybody likes the same kinds of cars, and Chevy can't afford to appeal only to people who already like their cars. No major carmaker can. Chevy needs new fans, as well, and some of those new fans might want a car that doesn't look like a traditional Chevy.

      I would never have looked twice at Chevy dealer in the past, but if any of these cars are on the market by the time I'm buying my car (which is, unfortunately for Chevy, less than a year away) I'd take one for a test drive. I like it a lot. It's cute, in an adorably chunky way.

      To the Brians of the world, who would "NEVER buy a car that someone describes as 'cute'": That's fine. You don't have to buy it. You can keep driving your macho muscle cars and your mammoth SUVs. But since minicars can look neither macho nor mammoth, they might as well look cute. ;)

      Remember: If Chevy is going to succeed, they need cars that appeal to everyone. That means they need some cars that won't appeal to you.
      • 7 Years Ago
      Looks pretty cool. I see this car going against Scion and the youth market.
      • 7 Years Ago
      The design is okay, but it doesn't look like a Chevy.
      • 7 Years Ago
      Neat is a good word. I think they can sell lots of those. Its much more appealing than an Aveo.
      • 7 Years Ago
      Aztek.
      • 7 Years Ago
      It's a render and not a photo. I comend GM for not making anymore SUV and trucks, but they didn't have to make this minicar look like a truck. It really looks cartoonish.
      • 7 Years Ago
      Here we go again. Another vague "concept" from GM that will end up looking like a watered down Mini knockoff by the time it goes to production in 2010.
      • 7 Years Ago
      It needs to look like a car and not a cartoon.
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