- Mar 28, 2007
New York Preview: Chevy Trax Concept
Speculation that the hush-hush global concept GM has headed to the New York Auto Show has varied wildly, with the Corvette SS a popular favorite among theorists. Turns out they're all wrong. The secret concept is actually three global concepts. Small ones, at that -- they're all minicars -- perfect for NYC's urban canyons. GM has released a photo of one of them, the Chevy Trax, and you can color us impressed. We love the chunky little wagon's look, with its big round lights and extra-thick Chevrolet crossbar grille. It's also got a combination matte/gloss orange finish that we'll reserve judgment on until we see how it looks in person.
Designed at GM's Incheon, South Korea design center, the Trax will be joined onstage by two other minicar concepts, and the public will be able to vote for their favorite one online at http://www.vote4chevrolet.com. That little marketing exercise will help the General gauge US market interest in the mini/city car segment as well as get reaction to the individual models they're debuting in the Big Apple. The Trax stows a 1.0L gasoline engine under it's stubby hood, and we're looking forward to getting up close and personal with the car next week.
Press release after the jump.
Chevrolet Prepared to Unveil Three Minicar Concepts Next Week in New York
The Chevrolet Trax is one of three Chevrolet minicar global concepts that General Motors will unveil at the New York International Auto Show on April 4. Designed to appeal to young car buyers in urban markets, these concepts will prove that art needn't take a back seat just because the canvas is small. The highly creative concepts drive the energy, diversity and excitement of urban life into cars that deliver good-looking fun, fuel economy and value.
After the April 4 unveiling, democracy lovers will get the chance to pick their favorite by visiting www.vote4chevrolet.com and cast their vote for the concept they prefer. The results will help Chevy determine U.S. market interest in the minicar segment, and which design resonates best with potential buyers.
All three concepts were designed at GM' s Design Studio in Incheon, South Korea, one of GM's 11 Global Design Studios. Built on GM's global mini architecture, they demonstrate the flexibility, creativity and innovative focus of design in GM's Asia Pacific region.
"These concepts highlight the strength and diversity of GM's Global Design capabilities, as well as the ability of our Global Product Development team to anticipate and quickly meet the evolving needs of our diverse markets around the world," said Ed Welburn, vice president, GM Global Design.
The four-door Trax is powered by a 1-liter gasoline engine. The upper part of the exterior is bathed in Blaze Orange, while lower corner panels sport a Burnt Orange matte finish. The paint combination provides a look that reinforces the notion this Chevrolet is all business despite its small size.