David Richards talks about Aston Martin's future
Now that Ford is no longer in control of Aston Martin, AutoCar had a chat with new AM Chairman David Richards about the future of the no-longer-as-exclusive, but still very expensive British car maker. Richards made clear that Ulrich Bez is still very much in charge of day to day operations at Aston, and he represents the owners and helps plot strategy. The company that produced only a few hundred cars a year as recently as fifteen years ago is now closing in on five figure annual sales.
To help achieve that, a replacement for the Vanquish that's based on the DBS (above) that appeared in the last James Bond movie will be in production soon. Likewise, the four-door Rapide should be ready by 2009. The DB in Aston's model names stood for former owner David Brown, who rescued the company in the 1950s. Apparently Richards is not keen on the idea of changing the nomenclature to reflect his own initials, so future models will still be named for Mr. Brown.
[Source: AutoCar]
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Reader Comments (Page 1 of 1)
naggs 5:55PM (3/28/2007)
the editors comments make it sound like the leadership had more freedom under ford now that they answer directly to the shareholders. hopefully they can create a company as great as its brand.
AMs are the coolest cars on the planet bar-none.
Reply
naggs 5:55PM (3/28/2007)
the editors comments make it sound like the leadership had more freedom under ford now that they answer directly to the shareholders. hopefully they can create a company as great as its brand.
AMs are the coolest cars on the planet bar-none.
Reply
naggs 5:55PM (3/28/2007)
the editors comments make it sound like the leadership had more freedom under ford now that they answer directly to the shareholders. hopefully they can create a company as great as its brand.
AMs are the coolest cars on the planet bar-none.
Reply
naggs 5:55PM (3/28/2007)
the editors comments make it sound like the leadership had more freedom under ford now that they answer directly to the shareholders. hopefully they can create a company as great as its brand.
AMs are the coolest cars on the planet bar-none.
Reply
naggs 5:55PM (3/28/2007)
woops!
Reply
Patrick 6:23PM (3/28/2007)
Say What? I Didnt Catch That.
Reply
cdiddy67 9:57AM (3/29/2007)
ROFL...I thought the headline said "DENISE Richards talks about Aston Martin's future" and I said, "I've got to see this!" I should go put my contacts back in
Reply