Here is quite a hard-hitting image to remind people to buckle up, even in the back seat. We should all know the benefits of seat belt usage by now, but some people still seem to think they might be immune in an accident, should they choose the rear seat rather than the front, for some reason. This powerful visual reminder might help to convince them they're wrong.
Taking 3D billboards to a new extreme, the slingshot seems to dwarf the billboard itself, effectively conveying the force that will propel you forward in a collision. The one thing the ad doesn't replicate, however, is the variety of surfaces you'll impact after launch. Seatbacks might not seem particularly harmful, but anything you strike will be painful as you fly into, over or around them at those velocities. We're not quite sure where this billboard is located or who was responsible for it, but we like it a lot. Buckle up. Even in the back seat.
[Source: Carscoop]
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Reader Comments (Page 1 of 2)
bgdc @ Mar 26th 2007 12:34PM
Awhile back I read an article about front seat passengers getting killed by flying passengers and also junk in the back of SUVs. All those SUV folks with things floating around back there...it all becomes airborne and dangerous in a crash.
iQuack @ Mar 26th 2007 1:02PM
Anybody who remembers Princess Diana's unfortunate demise almost a decade ago should know that using rear seat belts is a must.
She'd almost surely be alive today has she been buckled up in the back seat of that Mercedes.
iQuack @ Mar 26th 2007 1:03PM
Anybody who remembers Princess Diana's unfortunate demise almost a decade ago should know that using rear seat belts is a must.
She'd almost surely be alive today has she been buckled up in the back seat of that Mercedes.
Shawn @ Mar 26th 2007 1:20PM
bgdc, I don't think that is a problem exclusive to SUVs. Anything heavy behind you in a vehicle can potentially launch, not just in SUVs.
Hamud @ Mar 26th 2007 1:35PM
It has to be a law, you got into the car, you must fasten your seat belts. That's how it works in my car.
iQuack @ Mar 26th 2007 1:42PM
When I take passengers anywhere, I insist they buckle up before we move. Makes no sense to have seat belts and not use them.
CaliberSRT4 @ Mar 26th 2007 1:43PM
I think the whole 3D thing is cool. Those new LCD Billboards are nothing when you got 3D! But the whole backseat thing I don't know... I always buckle up know matter where I sit, but I think the only why someone can get thrown out is if they go through the door windows, small as nicole richie, or sit in the middle back seat, or all of the above. Most people are big as the seats in front of them unless they are kids and with the stupid laws of today kids pretty much have to sit in a baby seat until they are old enough to drive.
mikomi @ Mar 26th 2007 1:51PM
Back or front seat, I think it is plain common sense to wear a seat belt. End of story, or it should be anyway. Unfortunately, people don't buckle up in the back, even in the front seats. Just last month, someone I just met died when he flew out through the windshield during a roll, and his car ended up on top of him. The passenger inside was physically okay because she was wearing a seatbelt.
Shawn @ Mar 26th 2007 1:57PM
Corruptisima republica plurimae leges
FThorn @ Mar 26th 2007 2:03PM
put a pic of kids in a schoolbus seat up there.
DPC car videos @ Mar 26th 2007 2:46PM
When I get in a car no matter where I sit I fasten my seat belt and usually the person next to me after seeing this does it to. Some people get embarrassed to fasten up in the back seat as they feel nerdy, but after what I have seen in car wrecks where the back passenger hits the windshield in a front collision or even worse the back passengers head hits the front passengers head I would be crazy not to put on my belt.
http://www.dpccars.com
DPCcars
RBW @ Mar 26th 2007 2:56PM
"I always buckle up know matter where I sit, but I think the only why someone can get thrown out is if they go through the door windows, small as nicole richie, or sit in the middle back seat, or all of the above."
I wish that was the case. Sadly I have 2 dead friends that prove otherwise. One out the back window, the other out the door that flew open. Both in the same crash.
Anthony Albertus @ Mar 26th 2007 3:11PM
It is nuts that school busses (and all other busses) don't have seat belts.
Phenominally stupid.
Everytime I get some friend in the back seat without a seat belt.. I just ask, ya wanna wind up like Lady DI? Click. They always buckle up.
Mr K @ Mar 26th 2007 3:21PM
This billboard is in Auckland, New Zealand, there are a couple of these around. It is really eye catching and huge!
Joe @ Mar 26th 2007 3:48PM
Make it a law to buckle up?! What next a ban of talking on my cell phone while driving?! Next they make it so I can't smoke in Bars and won't be able to order fatty foods.... Oh wait, New York already does all that...
Hernan @ Mar 26th 2007 4:10PM
That looks dangerous. You need 2 people in that slingshot for it to be balanced.
rgseidl @ Mar 26th 2007 4:24PM
@ Anthony Albertus:
You are right. The way buses are currently constructed, though, there isn't really anything to attach a shoulder belt to - especially for the aisle seats. Hip-only belts don't work very well, unless you have time to adopt a prone position.
Perhaps hip belts + airbags in combination with stronger seats and a sturdier floor might be useful but bus customers won't pay for all that until and unless they have to by law.
Jeff Banks @ Mar 26th 2007 5:34PM
I got in an accident while riding in a large passenger bus one time. I probably wouldn't have ever known that we hit another car (it was a civic-thing was completely demolished, but passenger was fine) had I not seen it out the window. That said, there are some freak accidents that make buses really dangerous, like the recent accident where a bus literally drove off the freeway in L.A. (I think)
Dorsey @ Mar 26th 2007 7:59PM
If you want to see some adds that are really effective, go watch TV or go to a theater in Ireland. They have some very brutal ads about people that drink and drive and not buckling there belt. I remember seeing them all the time when I lived in Ireland, but forgot about them until I visited a few weeks back. It sure as hell makes you think and like I said, just simply brutal.
Nick @ Mar 26th 2007 9:27PM
I'm also a stickler for people who ride in the back seat. On top of safety, in this day and age of liability for just about anything, you want your passengers as safe as possible since as a driver you are responsible for their safety. If people refuse to buckle up I don't leave the parking lot, unless I feel like being an ass and perform a "Brembo Brake Demonstration" which usually ensures that they either buckle up or never get in the car with me again. I am fine with both outcomes.