• Mar 26th 2007 at 12:28PM
  • 15
Here is quite a hard-hitting image to remind people to buckle up, even in the back seat. We should all know the benefits of seat belt usage by now, but some people still seem to think they might be immune in an accident, should they choose the rear seat rather than the front, for some reason. This powerful visual reminder might help to convince them they're wrong.

Taking 3D billboards to a new extreme, the slingshot seems to dwarf the billboard itself, effectively conveying the force that will propel you forward in a collision. The one thing the ad doesn't replicate, however, is the variety of surfaces you'll impact after launch. Seatbacks might not seem particularly harmful, but anything you strike will be painful as you fly into, over or around them at those velocities. We're not quite sure where this billboard is located or who was responsible for it, but we like it a lot. Buckle up. Even in the back seat.

[Source: Carscoop]

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    • 1 Second Ago
      • 8 Years Ago
      I got in an accident while riding in a large passenger bus one time. I probably wouldn't have ever known that we hit another car (it was a civic-thing was completely demolished, but passenger was fine) had I not seen it out the window. That said, there are some freak accidents that make buses really dangerous, like the recent accident where a bus literally drove off the freeway in L.A. (I think)
      • 8 Years Ago
      It has to be a law, you got into the car, you must fasten your seat belts. That's how it works in my car.
      • 8 Years Ago
      Back or front seat, I think it is plain common sense to wear a seat belt. End of story, or it should be anyway. Unfortunately, people don't buckle up in the back, even in the front seats. Just last month, someone I just met died when he flew out through the windshield during a roll, and his car ended up on top of him. The passenger inside was physically okay because she was wearing a seatbelt.
      • 8 Years Ago
      If you want to see some adds that are really effective, go watch TV or go to a theater in Ireland. They have some very brutal ads about people that drink and drive and not buckling there belt. I remember seeing them all the time when I lived in Ireland, but forgot about them until I visited a few weeks back. It sure as hell makes you think and like I said, just simply brutal.
      • 8 Years Ago
      I didn't realize car crashes forced the entire back bench seats to fly forward?! This entire time, I assumed inertia forced and objects not secured to flight forward upon impact. What cars have poor secured rear seat benches that fly forward as depicted in that billboard? :)
      • 8 Years Ago
      This billboard is in Auckland, New Zealand, there are a couple of these around. It is really eye catching and huge!
      • 8 Years Ago
      Make it a law to buckle up?! What next a ban of talking on my cell phone while driving?! Next they make it so I can't smoke in Bars and won't be able to order fatty foods.... Oh wait, New York already does all that...
      • 8 Years Ago
      bgdc, I don't think that is a problem exclusive to SUVs. Anything heavy behind you in a vehicle can potentially launch, not just in SUVs.
      • 8 Years Ago
      I'm reminded of the movie "Old School" when it's said:

      "Sorry, your seatbelt seems to be broken. What do you recommend I do?"
      "I recommend you stop being such a faggot. You're in the backseat."

      • 8 Years Ago
      Anybody who remembers Princess Diana's unfortunate demise almost a decade ago should know that using rear seat belts is a must.
      She'd almost surely be alive today has she been buckled up in the back seat of that Mercedes.
      • 8 Years Ago
      @ Anthony Albertus:

      You are right. The way buses are currently constructed, though, there isn't really anything to attach a shoulder belt to - especially for the aisle seats. Hip-only belts don't work very well, unless you have time to adopt a prone position.

      Perhaps hip belts + airbags in combination with stronger seats and a sturdier floor might be useful but bus customers won't pay for all that until and unless they have to by law.
      • 8 Years Ago
      put a pic of kids in a schoolbus seat up there.
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