GM trying to turn down the Chevy Volt's hype
The Detroit News has an overview of the Volt's situation which basically says GM is trying to temper expectations. The company recently gathered about 100 journalists to nurture the softer posture as well as explain the tough task of developing battery technology. [Ed.'s note: ABG was there]
"The pressure is intense. We came out with this idea and now people are saying, 'OK, where is this car. We want it now,' " the Volt's chief engineer Nick Zielinski told the press.
The story points out other green promises that have yet to materialize. DaimlerChrysler promised a production fuel-cell vehicle by 2004. Ford was going to have a quarter-million hybrids on the road by 2010. And taxpayers funded a $1.5 billion effort to produce a car that gets 80mpg.
The Volt's current status puts GM in a tough credibility position. Some critics say the Volt's introduction was just a PR stunt.
To GM's credit, the company is giving the media unprecedented access to the Volt's development so the public is aware of the technology hurdles.
UPDATE: The response from Maximum Bob.
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