This video brings the term "street racing" to a whole new level. We had told you about this commercial while it was being filmed in the beginning of February, but now we have the final product to share. In what was reported to be the most expensive television commercial ever created, Shell filmed a variety of historic Ferrari Formula 1 cars blasting through the streets of some of the world's greatest cities. The crew visited Rome, Monaco, Rio, Sydney, New York and Hong Kong during the month-long shoot. Called "Circuit," the two-minute ad celebrates 60 years of Shell and Ferrari working together (Free stickers work, too!). The incredibly vivid commercial is the brainchild of Partizan's Antoine Bardou Jacquet and producer David Stewart. The YouTubed version of the ad is available after the jump and the original better-quality clip can be had by right-clicking on the image above. Stickers are nice, but this is something very special. Make sure you turn your speakers up for this one, folks.
Thanks for the tip, Anis!
[Source: Shell via Partizan]
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Reader Comments (Page 1 of 2)
felonious monk @ Mar 22nd 2007 1:40PM
OMG... the best car related ad EVER.
jamey @ Mar 22nd 2007 1:44PM
AWWWWWWWSOOOOME
zach @ Mar 22nd 2007 2:20PM
WOW!
That is absolutely the best auto ad ever created. Thank God they left the engine sound as loud as they did... bravo...
Adam @ Mar 22nd 2007 2:21PM
Outstanding!!!! That was better than some movies I have seen. If any man doesn't like it let him be called a fool!
thisislame @ Mar 22nd 2007 2:22PM
better than the crappy NASCAR shell commercial...
Blair @ Mar 22nd 2007 2:30PM
I literally had goosebumps watching that! Amazing stuff!
Ashley Allen @ Mar 22nd 2007 2:35PM
So abit like that honda one then?
VikingRS @ Mar 22nd 2007 2:44PM
AMAZING!!!!!!
mike355f1 @ Mar 22nd 2007 2:58PM
AWESOME!!!!!
thebobman @ Mar 22nd 2007 3:33PM
My Nipples are stiff.
NUFF. SAID.
David @ Mar 22nd 2007 3:35PM
is there somewhere i can download this instead of having to rip the youtube flash file? i'd like to save it to my pc
Mike @ Mar 22nd 2007 3:35PM
Amazing.
The engine sounds really make the commercial, what a statement. No talking no music just the stallion doing its business.
LOVE IT
Stealth E34 @ Mar 22nd 2007 3:52PM
"Ferrari fuel for the road."
Awesome.
gus @ Mar 22nd 2007 3:58PM
Wow - Shell and Ferrari - 60years??
What happened to all those Ferraris with AGIP stickers on them???
Josh Wardell @ Mar 22nd 2007 4:06PM
Please allow me to download that in Dolby Digital.
Baapo @ Mar 22nd 2007 4:25PM
WOW...I think we had every conceivable engine sound in there...including the Ferrari V12...
thebobman....my nipples are hard...and I'm a girl ;)
Typesbad @ Mar 22nd 2007 4:33PM
And to think, I was beginning to think these headphones were overpriced.
lalaland @ Mar 22nd 2007 4:48PM
Freaking great. Cinematography stolen straight from the Frankenheimer school. Nearly blew out my laptop's speakers wanting to hear it louder (Lauda?).
As for the Agip question, that partnership was the in late '70s and most of the '80s, which is why you don't see the really cool Lauda/Villeneuve/Arnoux cars in this commercial. Listen to the advertising language carefully. It doesn't say the partnership with Shell has been going steady for 60 years. It just says the partnership started 60 years ago. That gets Shell out of the awkward position of explaining those middle years when Agip partnered with Ferrari.
Still. So what. I am going to put this link into my startup file, so it's the first thing I see every morning. If you can't get revved up for work after seeing that, then you, my friend, are a dead man.
Brian M @ Mar 22nd 2007 4:51PM
Wow is right! the drivers in that ad probably had to work for free! at least they should have.
jason_2001 @ Mar 22nd 2007 5:26PM
Just fricking beautiful, thanks for sharing.