• Mar 22, 2007
This video brings the term "street racing" to a whole new level. We had told you about this commercial while it was being filmed in the beginning of February, but now we have the final product to share. In what was reported to be the most expensive television commercial ever created, Shell filmed a variety of historic Ferrari Formula 1 cars blasting through the streets of some of the world's greatest cities. The crew visited Rome, Monaco, Rio, Sydney, New York and Hong Kong during the month-long shoot. Called "Circuit," the two-minute ad celebrates 60 years of Shell and Ferrari working together (Free stickers work, too!). The incredibly vivid commercial is the brainchild of Partizan's Antoine Bardou Jacquet and producer David Stewart. The YouTubed version of the ad is available after the jump and the original better-quality clip can be had by right-clicking on the image above. Stickers are nice, but this is something very special. Make sure you turn your speakers up for this one, folks.

Thanks for the tip, Anis!

[Source: Shell via Partizan]



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  • 26 Comments
      • 7 Years Ago
      Great ride. now lets get the price of Shell gas per gallon down.
      • 5 Years Ago
      • 7 Years Ago
      Bellisimo!!!!!

      Thank you for sharing!!!!!!!
      • 7 Years Ago
      the first car is way to tall to be the supersqualo, imo (lacks the bulging sidetanks also). i'm reasonably sure that's the 1952 ferrari 500.

      the second car looks more like a '66 312 than the '65 512, imo.

      3rd one is a '70 312 B for sure (the livery suggests the one driven by the late clay regazzoni.)

      • 7 Years Ago
      I guess this is just one of those things that all guys are hardwired to LOVE.
      Wow. What a commercial.
      Makes me want to fill up at Shell just to thank them for it.
      • 7 Years Ago
      So abit like that honda one then?
      • 7 Years Ago
      Nevermind, just found out the part where he's driving on that curvy bridge thing that's 'Sydney' because they weren't allowed to film in the city itself so they just filmed on a bridge outside of the city.
      • 7 Years Ago
      SO COOLLLLLLL~
      • 7 Years Ago
      Wow - Shell and Ferrari - 60years??

      What happened to all those Ferraris with AGIP stickers on them???
      • 7 Years Ago
      Wow is right! the drivers in that ad probably had to work for free! at least they should have.
      • 7 Years Ago
      Freaking great. Cinematography stolen straight from the Frankenheimer school. Nearly blew out my laptop's speakers wanting to hear it louder (Lauda?).

      As for the Agip question, that partnership was the in late '70s and most of the '80s, which is why you don't see the really cool Lauda/Villeneuve/Arnoux cars in this commercial. Listen to the advertising language carefully. It doesn't say the partnership with Shell has been going steady for 60 years. It just says the partnership started 60 years ago. That gets Shell out of the awkward position of explaining those middle years when Agip partnered with Ferrari.

      Still. So what. I am going to put this link into my startup file, so it's the first thing I see every morning. If you can't get revved up for work after seeing that, then you, my friend, are a dead man.
      • 7 Years Ago
      And to think, I was beginning to think these headphones were overpriced.
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