Filed under: Motorsports, Time Warp, Videos, Ferrari
VIDEO: Ferrari F1 cars take to the streets in Shell commercial
This video brings the term "street racing" to a whole new level. We had told you about this commercial while it was being filmed in the beginning of February, but now we have the final product to share. In what was reported to be the most expensive television commercial ever created, Shell filmed a variety of historic Ferrari Formula 1 cars blasting through the streets of some of the world's greatest cities. The crew visited Rome, Monaco, Rio, Sydney, New York and Hong Kong during the month-long shoot. Called "Circuit," the two-minute ad celebrates 60 years of Shell and Ferrari working together (Free stickers work, too!). The incredibly vivid commercial is the brainchild of Partizan's Antoine Bardou Jacquet and producer David Stewart. The YouTubed version of the ad is available after the jump and the original better-quality clip can be had by right-clicking on the image above. Stickers are nice, but this is something very special. Make sure you turn your speakers up for this one, folks.
Thanks for the tip, Anis!
[Source: Shell via Partizan]
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Reader Comments (Page 1 of 2)
felonious monk 1:40PM (3/22/2007)
OMG... the best car related ad EVER.
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jamey 1:44PM (3/22/2007)
AWWWWWWWSOOOOME
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zach 2:20PM (3/22/2007)
WOW!
That is absolutely the best auto ad ever created. Thank God they left the engine sound as loud as they did... bravo...
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Adam 2:21PM (3/22/2007)
Outstanding!!!! That was better than some movies I have seen. If any man doesn't like it let him be called a fool!
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thisislame 2:22PM (3/22/2007)
better than the crappy NASCAR shell commercial...
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Blair 2:30PM (3/22/2007)
I literally had goosebumps watching that! Amazing stuff!
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Ashley Allen 2:35PM (3/22/2007)
So abit like that honda one then?
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VikingRS 2:44PM (3/22/2007)
AMAZING!!!!!!
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mike355f1 2:58PM (3/22/2007)
AWESOME!!!!!
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thebobman 3:33PM (3/22/2007)
My Nipples are stiff.
NUFF. SAID.
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David 3:35PM (3/22/2007)
is there somewhere i can download this instead of having to rip the youtube flash file? i'd like to save it to my pc
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Mike 3:35PM (3/22/2007)
Amazing.
The engine sounds really make the commercial, what a statement. No talking no music just the stallion doing its business.
LOVE IT
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Stealth E34 3:52PM (3/22/2007)
"Ferrari fuel for the road."
Awesome.
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gus 3:58PM (3/22/2007)
Wow - Shell and Ferrari - 60years??
What happened to all those Ferraris with AGIP stickers on them???
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Josh Wardell 4:06PM (3/22/2007)
Please allow me to download that in Dolby Digital.
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Baapo 4:25PM (3/22/2007)
WOW...I think we had every conceivable engine sound in there...including the Ferrari V12...
thebobman....my nipples are hard...and I'm a girl ;)
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Typesbad 4:33PM (3/22/2007)
And to think, I was beginning to think these headphones were overpriced.
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lalaland 4:48PM (3/22/2007)
Freaking great. Cinematography stolen straight from the Frankenheimer school. Nearly blew out my laptop's speakers wanting to hear it louder (Lauda?).
As for the Agip question, that partnership was the in late '70s and most of the '80s, which is why you don't see the really cool Lauda/Villeneuve/Arnoux cars in this commercial. Listen to the advertising language carefully. It doesn't say the partnership with Shell has been going steady for 60 years. It just says the partnership started 60 years ago. That gets Shell out of the awkward position of explaining those middle years when Agip partnered with Ferrari.
Still. So what. I am going to put this link into my startup file, so it's the first thing I see every morning. If you can't get revved up for work after seeing that, then you, my friend, are a dead man.
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Brian M 4:51PM (3/22/2007)
Wow is right! the drivers in that ad probably had to work for free! at least they should have.
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jason_2001 5:26PM (3/22/2007)
Just fricking beautiful, thanks for sharing.
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