One badge to rule them all: Chevy to unify model names globally
GM also plans to unify the marketing strategies and retail systems that sells Chevy brand vehicles worldwide. When the new Aveo was introduced around the world in 2006, for instance, it was accompanied in India by the slogan "An Indian Revolution", an obvious play on Chevy's own tagline here in the States, "An American Revolution". In the future, a global marketing council for Chevy with reps from each of the four biggest regions will decide on a unified brand message.
[Source: Autoweek via Winding Road]
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