• Mar 22, 2007
General Motors has proven it should be taken seriously in its efforts to harmonize its many global outposts into a single, coherent unit. The Opel-ifying of Saturn is the most obvious example, but Chevy, which is enjoying increased popularity in Europe, wants in on the globalization action, too. AutoWeek reports that GM's everyman brand wants to commonize its nameplates globally over the next couple of years. Right now the brand sells same models in various regions under different monikers. Our Chevy Aveo, for instance, is called the Kalos in Europe and the Lova in China. When Chevy introduces a brand new small car around the end of the decade, it will be known as the Aveo everywhere it's sold.

GM also plans to unify the marketing strategies and retail systems that sells Chevy brand vehicles worldwide. When the new Aveo was introduced around the world in 2006, for instance, it was accompanied in India by the slogan "An Indian Revolution", an obvious play on Chevy's own tagline here in the States, "An American Revolution". In the future, a global marketing council for Chevy with reps from each of the four biggest regions will decide on a unified brand message.

[Source: Autoweek via Winding Road]


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    • 1 Second Ago
  • 15 Comments
      • 7 Years Ago
      "American Revolution" is a tag line used to get people buying the brand. Toyota uses a similar method by getting people to believe its an American brand...even though its not. Oh, and just because Toyota has a few factories here doesn't make it American.
      • 7 Years Ago
      I cannot believe Chevy wants to be a global brand with the pieces of crap it makes. I like to see the Opel-ization of Saturn. The look of that Golden Bowtie across the world as a representation of America? It's like our current president serving as a representative of the American public.

      Just my $0.02
      • 7 Years Ago
      Sherborn, I was actually waiting for the one where someone says 'how is it an American Revolution if its a Daewoo?' But yours reminded me of a joke I heard on the Spanish radio a long time ago.
      • 7 Years Ago
      Is someone going to trot out the BS story about how the Nova sold poorly in Spain because it means it doesn't go?
      • 7 Years Ago
      Jason: Situation with the current President is a sad reality.

      On the global Chevy thing? I'm all for it, as long as GM continues down the current path towards "WORLD CLASS" cars.
      • 7 Years Ago
      Aveo is already being used in some European markets like the Balkans, Eastern Europe and Ireland
      http://www.chevrolet-hr.com/models/aveo_4d/index.htm
      • 7 Years Ago
      Sherborn, seems like YOU are the moron to bring it up this time.
      Ben Beauvais
      • 7 Years Ago
      What about cars that have names that don't make sense in the market they are being sold? Buick Lacrosse is the Allure in Canada because Lacrosse is a slang term for masturbation, for example....
      • 7 Years Ago
      The French Revolution?
      • 7 Years Ago
      "I was actually waiting for the one where someone says 'how is it an American Revolution if its a Daewoo?'"

      http://people.csail.mit.edu/sfelshin/saintonge/frhist.html

      So does that mean if us Americans had French troops fighting on our side that it shouldn't be called the "American Revolution"?


      But you're pretty funny Mr. 3cubedminus3squaredminus18.
      • 7 Years Ago
      In China: "A Cultural Revolution"
      In Russia: "A Bolshevik Revolution"
      ...
      • 7 Years Ago
      A NEW NAME FOR GM considering:
      1. Aveo, 99% Korean, built by Daewoo
      2. Metro, compliments of Suzuki
      3. Prism, essentially a California-built Toyota Corolla
      4. Tracker, another gift from Suzuki
      5. Chevy Luv? Hello Isuzu
      6. Seniors Avalanche & HHR, greetings from Mexico
      7. Equinox, good for delivering Chinese food
      8. Monte Carlo & Impala, OH CANADA!
      9. Caddys with French cuisine, LA TRANSMISSION
      10. Corvette, 20% of it is not even US or Canadian
      11. GTO, shrimp on the barbi from Austrailia
      12. Vibe, did I mean Matrix?
      13. Vue, with a heart from Honda
      Sounds like the Walmart of the Automotive World!
      How does one put a name to a mongrel??????????
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