O Alfa Romeo, Alfa Romeo, obey thy father and refuse thy name
Shakespeare has proven himself ahead of his time yet again. While Alfa Romeo is making a comeback of epic proportions, parent company Fiat is ordering a new naming scheme for the Torino automaker's models. That's the word according to a report in the British car magazine Autocar.
The current Alfa nomenclature is a mixed bag. Sedans and hatchbacks get numeric designations (147, 159, 166), coupes and convertibles get names (Brera, Spider, GT), while the upcoming models get both (8C Competizione). The name of the upcoming "baby Alfa" is expected to follow the latter, with 4C Junior tipped as the handle.
Rather than reach into its past to resuscitate historic Alfa nameplates like Giulietta and Alfasud, the carmaker is expected to go with a "linked family of names", which should mean some consistency across the range. They can call them what they want, we'll continue to call them beautiful – we just hope the new naming scheme is carefully selected to match.
[Source: Autocar via Winding Road]
Reader Comments (Page 1 of 1)
RT 11:49AM (3/22/2007)
ALfa can call their cars what they want, I just want them to bring the damn cars here. The sooner, the better.
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Al 12:58PM (3/22/2007)
The names means nothing, it is the cars that are important. Alfa's coming back into the USA market with a few $200,000 Coupes means nothing. Alfa needs to begin selling reasonably priced coupe and convertable if they are intent on rebuilding ownership ranks and brand loyalty. This is a tough market and successful redos are rare. Good Luck Alfa.
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HotRodzNKustoms 7:07PM (3/22/2007)
I don't care if they call the car "The DriverOfThisCarIsStupid" I'll buy one anyways, and I sure do hope they bring some base models here, I'm all for buying a stripo 147 as a daily beater.
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zebitta 5:48AM (3/23/2007)
Hi,
I write from Italy and I just want say that Alfa Romeo doesn't build cheap car. Alfas are a little cheaper 1500€ (2000$) than BMW or Audi.
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Larry 3:58PM (3/23/2007)
Alfa is from Milan, not Turin.
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