The DCX crew didn't anticipate the strong reception that the Jeep Unlimited would be granted when it was released earlier this year. The four-door Wrangler's popularity has put Chrysler in the enviable position of not being able to keep supply up to meet the demand, especially when said off-roader is equipped with the FreedomTop and MyGIG entertainment system.
According to a statement from the Product Communications rep, D.W. Bodene, "We're building new Wranglers as fast as we can, but it's a vehicle whose popularity exceeded our expectations." He goes on to point out that Wrangler sales were up in February by 63 percent and by 124 percent in January.
We're not quite sure what the rest of you are seeing on Jeep lots, but the few Wrangler Unlimiteds we've spied haven't been hanging around for long and the dealers are tacking on a markup accordingly.