It's helpful if you like The Ataris. Hyundai is hoping to lure internet users with a banner ad that no doubt touts the free song. When clicked, the banner initiates a download, plays the song, and also pops up a 20-second commercial featuring the Elantra. You could also opt for the cellphone ringtone if you like the way music sounds over a 1/3" transducer. A second set of banners is going live as well, these to collect contact information on potential customers willingly fill out the form. A song by Secondhand Serenade is the prize for providing a free sales lead to the dealer organization.

Hyundai is angling to snag more of the 18-49 year old age group by running the banners at popular music sites like Pandora, Billboard, and Real Networks. Hey, a focused advertising effort is already better than the wide-net thing we all have to sit through on TV.

[Source: Brandweek]