• Mar 19th 2007 at 3:04PM
  • 13
At least they're not mocking men or making light of depressed robots. Nissan's latest marketing effort for the Altima has the auto company messing with patrons of entertainment venues. 200,000 sets of faux keys will be planted in clubs, bars, concert venues, and other congregation locations. The way the ruse works is that someone picks up the keys, and takes in a tidy little marketing message about the Altima's keyless ignition as they read the keychain. It's a great example of thinking outside of the box by agency True. It was also reportedly cheap, ringing in at a cool 100 grand. That sounds like a lot of money, but the cheapest TV commercial costs more to produce and air at an effective frequency. Hopefully the general public delights in being fooled; the prizes you can register for at Altimakeys.com or by texting "keys" to the number on the tag will likely help goodwill. It'll be interesting to see what kind of uproar it will inevitably cause - People For The Ethical Treatment of Keys? Perhaps a Boston-style overreaction will ensue? We just wish that they were keys to real Altimas. Giving away free cars, now there's a campaign we can get behind.

[Source: Winding Road]

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    • 1 Second Ago
      • 8 Years Ago
      But...how do you get into your house :-(
      • 8 Years Ago
      Next headline: "dozens of cars' keyholes are abused" - people were trying keys found at various places to see if they would open a car at the parking lot.
      • 8 Years Ago
      ITS A BOMB !!11ONE

      Someone call Boston PD, quick!
      • 8 Years Ago

      Come on....who picks up random key chains in public places much less reads a "doofy" little message on the key fob?

      Clever? OH REALLLYY?
      • 8 Years Ago
      Don't expect good prizes.

      Most will get a $15 gas card

      Some will get an Vibe subscription.
      • 8 Years Ago
      Of course, you could put it on a set of keys of someone you dont like and "misplace" them at a bar...........
      • 8 Years Ago
      If I would have found one of those keys i would go in the parking lot and try to find an altima in the parking lot, which is very common nowadays. You see nearly a hundred of them in one parking lot!! I would walk around and try to see if the keys fit an altima and if it did i would just drive off in someones new car thinking I had won a free car!! Nissan owners should definentely put the standard anit-theft system on their cars now to prevent this from happening to them.
      • 8 Years Ago
      Interesting, they're leaving blanks on the keyrings. I wonder which car/cars it fits? Hmmm....
      • 8 Years Ago
      One thing that worries me about push button start is how much easier it is for someone to steal it. I will just stick with my one key with a computer chip inside that has the correct code out of millions of possibilities to start the vehicle. Im not THAT lazy!
      • 8 Years Ago
      Hmm... I might steal a couple of cars with those..

      Potential lawsuit anyone?

      I'll get them for attractive nuisance.
      • 8 Years Ago
      sounds like a great idea, really, though I wonder how many people are gonna take it as a "here, throw these keys away for me" kinda thing...
      either way, props for those advertising execs; that's a cool way to spread the word about a cool feature!
      • 8 Years Ago
      Start buttons are pointless if the key is required to keep the car going.
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