• Mar 17, 2007
At the risk of piling on, we bring you more news from the Toyota Tundra camp. Earlier this month Toyota told dealers they would be allowed up to $1,500 in incentives on the base-model Tundra in an effort to take some market share from the Big 2.5. Now, ToMoCo is offering Toyota, Lexus, Scion and Hino Motors Ltd. truck dealers $2,000 toward the purchase of a B-cab Tundra.

In the past, dealers had to go through "channels" to acquire such vehicles, but in addition to the cash, the new program is apparently intended to allow dealers to skip some of the red tape.

Should it be necessary to offer incentives to your dealers to buy the very product you're trying to sell? With more than 1,200 dealers, sales numbers wouldn't spike all that much, actually. But the image boost of all those shiny new Tundras would surely be a plus. Maybe Toyota should also consider offering special incentives to the behind-the-scenes crews of its commercials and, what the heck, those NHTSA workers too. Couldn't hurt.

[Source: AP via Forbes.com]


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  • 22 Comments
      • 7 Years Ago
      I do not remember the last time I heard a truck engine shake and rattle, especially in the Ford, which has the quietest interior of the full size class. Also the transmissions are strong in all domestic trucks, so I do not see how that comment works out. The reasons the domestics do better in the full size truck market is because they are reliable, solidly built, and have car like interiors, especially the great interiors in the new GM products and the great interior in the current generation F-150, which will probably get updated in the 2009 version.
      • 7 Years Ago
      I wouldn't begin to question Bill Gates on his business affairs and unless you own an automobile company that is more profitable than Toyota (which GM, Ford, and German owned Chrysler and family put together are not), than one ought to keep his mouth shut. If you don't like the Tundra, don't buy it. All you Toyota haters put the Camry down but it OUTSELLS anything else for what? Nine years? If any Chevy or Ford could make that claim we'd never hear the end of it. Seeing Fords at the San Antonio site. Big deal. What are big, proud, Ford owners doing at a construction sight where a Toyota assembly plant is being built anyway? Oh ya, the last place a new Ford factory went up was most likely in Mexico-not many orders here in the US. Slam Toyota all you want, we'll see who's around in the years to come.
      • 7 Years Ago
      Hey Toyota Tundra,

      Better use those incentive to get some grammar lessons instead of a crap pile truck. No matter how much they put on the hood, the smart people will continue to avoid it for the poser it is.
      • 7 Years Ago
      what is a b-cab tundra?
      • 7 Years Ago
      I think I am better off wating for the next generation Ford F-150, and the possibility of a diesel engine (the rumors persist on that one, wait till it pans out) even if the diesel does not come, I would rather have an F-150 with a 6 speed auto, that is made better, will haul more, been in the game longer and cost less then an over priced Toyota
      • 7 Years Ago
      Pfft. Despite being a Toyota, it gets the care and maintenance needed to keep a Ford Ranger on the road.
      • 7 Years Ago
      OOPS! That should be 2K, sorry.
      far jr
      • 7 Years Ago
      Toyota should just give them to the dealers. Toyota makes SO much money acording to all the Toyotaphiles. It wouldn't hurt to get them into dealer hands to run around as an image builder. Looks bad for a Toyota dealer to be using GM trucks doesn't it? Just write it off as advertising or something. I get supplier discount on almost all makes except Toyota. Maybe slow Tundra sales will bring some Toyota love my way.
      • 7 Years Ago
      Every little thing Toyota does gets blogged about here.

      The Tundra is not a bad truck. If I ever needed something bigger than my Tacoma, I would but a Tundra. I know that they Tundra will only continue to get better. No truck from any other company can compete with my Tacoma. Then again, I like 20 mpg.
      • 7 Years Ago
      no thanks, give me your top model for 25K off list and watch how fast I trade it in on a real truck, the silverado
      wcaparaiso
      • 7 Years Ago
      tacoma's a good truck, but behind frontier and ridgeline in comparo. Feels floaty and not too fun to drive. I know, i drive one, though i prefer to drive it coz of its almost full size dimensions, fuel economy and reliability.
      • 7 Years Ago
      "The reason I'll buy a Tundra is because of my
      Tacoma"
      checked your tacoma for rust on the frame lately?
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