Toyota offers Tundra deal to dealers
At the risk of piling on, we bring you more news from the Toyota Tundra camp. Earlier this month Toyota told dealers they would be allowed up to $1,500 in incentives on the base-model Tundra in an effort to take some market share from the Big 2.5. Now, ToMoCo is offering Toyota, Lexus, Scion and Hino Motors Ltd. truck dealers $2,000 toward the purchase of a B-cab Tundra.
In the past, dealers had to go through "channels" to acquire such vehicles, but in addition to the cash, the new program is apparently intended to allow dealers to skip some of the red tape.
Should it be necessary to offer incentives to your dealers to buy the very product you're trying to sell? With more than 1,200 dealers, sales numbers wouldn't spike all that much, actually. But the image boost of all those shiny new Tundras would surely be a plus. Maybe Toyota should also consider offering special incentives to the behind-the-scenes crews of its commercials and, what the heck, those NHTSA workers too. Couldn't hurt.
[Source: AP via Forbes.com]
Reader Comments (Page 1 of 2)
porker 6:50PM (3/17/2007)
Hmmmmmm. 4K to purchase a clearly inferior product that is overpriced by 6-8K? I think we'll continue to see the local lexus and scion dealers using Chevy trucks for a while, yet.
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porker 6:51PM (3/17/2007)
OOPS! That should be 2K, sorry.
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joe 7:00PM (3/17/2007)
what is a b-cab tundra?
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Onell 7:00PM (3/17/2007)
Why not make the incentives $4K like what they've offered in Sequoia? I'm sure TOYota Tundra will hit the 200K sales target if they'll increase the incentives to $8K because of its 4-star frontal crash rating.
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Greek Boy 7:22PM (3/17/2007)
2k is not nearly enough to buy the horrible previous tundra, with it's awful FE, performance and room.
Give me the new GM truck instead anyday.
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Squid 7:36PM (3/17/2007)
Looks like we're going to have a 1/3 ton Price war by the end of the year which is good for those of us looking to buy.
We're discussing this over at http://www.toyotatundraforum.com/ and Tundra owners, future owners or just toyota/truck enthusiast are welcome to join in. We're also discussing the possiblity of some kind of price break at http://www.toyotafjcruiserforums.com/ for you FJ owners.
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david 7:48PM (3/17/2007)
no thanks, give me your top model for 25K off list and watch how fast I trade it in on a real truck, the silverado
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Toyota Tundra 8:38PM (3/17/2007)
Thats what I waiting for some better incentives!
http://www.tundratalk.net
2007 Toyota Tundra Forums
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Jap H8r 8:53PM (3/17/2007)
Hey Toyota Tundra,
Better use those incentive to get some grammar lessons instead of a crap pile truck. No matter how much they put on the hood, the smart people will continue to avoid it for the poser it is.
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far jr 8:58PM (3/17/2007)
Toyota should just give them to the dealers. Toyota makes SO much money acording to all the Toyotaphiles. It wouldn't hurt to get them into dealer hands to run around as an image builder. Looks bad for a Toyota dealer to be using GM trucks doesn't it? Just write it off as advertising or something. I get supplier discount on almost all makes except Toyota. Maybe slow Tundra sales will bring some Toyota love my way.
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JGN 9:05PM (3/17/2007)
Every little thing Toyota does gets blogged about here.
The Tundra is not a bad truck. If I ever needed something bigger than my Tacoma, I would but a Tundra. I know that they Tundra will only continue to get better. No truck from any other company can compete with my Tacoma. Then again, I like 20 mpg.
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Sandeep 9:53PM (3/17/2007)
My take: Each brand/model has its advantages. The Ridgeline, a joke in any full-size truck consumer, is a great (read: practical) alternative for many citizens of suburbia, who only occasionally need the truck bed but often enough not to want to rent one.
A smaller but slightly more powerful truck, like the Colorado/Sierra twins and the Tacoma are great for those who do some light hauling and/or go off the beaten path (literally) more often than others.
Full size trucks (and their HD equivalents) are great for those in the biz- construction, hauling, equipment, whatever. They're convenient for those purposes, but many many owners wouldn't dare drive these around a city and deal with parking issues if given a choice. For these, their utilitarianism is more important than their size or fuel economy, and thats what all of these brands are hoping to achieve.
My take on the Tundra? It may be good (I wouldn't know- I only saw it at the auto show, haven't driven it) but Toyota is too ambitious. It takes more than one serious generation's competitor to make a big impact on such a traditional segment, ingrained with the models from the Big 2.5, especially with the new GMT9000 trucks and the Ford HD trucks just having been redesigned.
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JGN 10:08PM (3/17/2007)
"No truck can compete with your tacoma? You must be smoking crack."
I forgot to specify that I meant trucks in the Tacoma size segment. Which holds true.
The reason I'll buy a Tundra is because of my Tacoma. I used to drive a Ranger, I don't even have one of those anymore.
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david 10:56PM (3/17/2007)
"The reason I'll buy a Tundra is because of my
Tacoma"
checked your tacoma for rust on the frame lately?
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JGN 11:03PM (3/17/2007)
Pfft. Despite being a Toyota, it gets the care and maintenance needed to keep a Ford Ranger on the road.
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NoNameDenton 12:37AM (3/18/2007)
I think I am better off wating for the next generation Ford F-150, and the possibility of a diesel engine (the rumors persist on that one, wait till it pans out) even if the diesel does not come, I would rather have an F-150 with a 6 speed auto, that is made better, will haul more, been in the game longer and cost less then an over priced Toyota
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NoNameDenton 12:39AM (3/18/2007)
And yes, it has been confirmed the next generation F-150 is getting the same 6 speed auto found in the Ford suvs with the 5.4 liter V8
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bathtub gin 8:21AM (3/18/2007)
I enjoyed referring back to the linked posts about Ford and GM trucks showing up in Tundra ads. Here's a favorite reply:
>14. So many of those Real Truck owners have already begun trading their Fords, Chevys, and Dodges in for the New Tundra. Let's take a look at the work sites three years from now. I think you'll see a very different landscape.
Posted at 10:56AM on Mar 5th 2007 by RLFontano<
Funny how things are working out.
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wcaparaiso 11:01AM (3/18/2007)
tacoma's a good truck, but behind frontier and ridgeline in comparo. Feels floaty and not too fun to drive. I know, i drive one, though i prefer to drive it coz of its almost full size dimensions, fuel economy and reliability.
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KJC 1:51PM (3/18/2007)
Why is this news? Just to post something about Toyota for all the haters and posers?
There is nothing wrong with Toyota offering incentives on the Tundra to their existing customers. This is a common marketing tactic used by every automotive company, including Ford and GM.
In my area Ford is offering 0% for 60 months on the F150!!
0% for 60 months now that is news!!!!!!!!
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