• Mar 16th 2007 at 11:52PM
  • 68
Toyota's not having an easy time with the Tundra so far. It's been criticized for lacking a fully-boxed frame, the internet is alight with Tundra-hate, and now along comes the National Highway Traffic Safety Administration. Both Regular and Double Cab variants of Toyota's intended domestic-fighter were crashed by the agency, and both only managed four stars.
While a four star crash test rating isn't horrible, the Ford F-150, Chevy Silverado / GMC Sierra and Dodge Ram all have the strength to ring the 5-star bell and win the stuffed bunny. The likelihood of injuries in a Tundra could be up to 10-percent greater than the domestic brands because of its one-star deficit. The difference could also be as small as one-percent, however, so this news may not be as significant as it sounds at first blush. All we can really say with certainty is that the Tundra performs worse when crashed into a concrete barrier at 35mph than its competition.

No doubt the Tundra's performance in this test will again focus scrutiny on the truck's frame, which is not fully boxed like its competition. According to Mike Levine from Pickuptruck.com, the Tundra's frame is split into three parts and the front piece actually is boxed. However, the frame under the cab and bed are C-channel, and they are also affected by a frontal crash. As Levine told us, the rest of the Tundra's competition now has some ammo to aim back at the Tundra in their marketing efforts.

We expect that acceptance of the brawny fullsizer from Toyota will take a little while, and it may not come until the current generation Tundra is dead and buried, but when Toyota wants something, they don't mess around. They were up front in expecting the Tundra to receive five stars and a Best Pick from the IIHS, so don't expect this 4-star rating to last long.

[Source: Pickuptruck.com]

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    • 1 Second Ago
      • 8 Years Ago
      I love how import lovers blame everything on their own people when Toyota makes a mistake. For shame. You really think NO ONE from Japan had anything to do with this truck? Are you really serious?

      --as far as Ford not being inovative..well, they had the boxed frame first, a car like interior first, integrated brake control on the SD, Use of quiet steel, a quiet diesel, 3rd door on previous F150's, fail safe cooling on trucks, adjustable pedals, shall I go on?
      • 8 Years Ago
      The Nissan Titan also has a 5 star frontal crash rating, not just the Domestics. Though the Titan is 3+ years old now it still appears to be the best bang for your buck in the full size truck segment...
      • 8 Years Ago
      For most rednecks, no matter what Toyota ever does, from passing Chrysler, Ford, and soon GM, to making more money a year than all three of them put together, to even bothering to build vehicles and provide jobs here, to getting far more positive press from Consumer Reports, J.D. Powers over the past three decades, to 9 times out of ten killing any domestic in resale value, pioneering hybrid which everyone else has gone to, to donating millions upon millions in donations to American events, THE LIST GOES ON AND ON, it will never be enough. However if their beloved "Domestic" (check out how much is imported by these guys) ever did the same we'd never hear the end of it. Since Toyota is claimed to be such junk, why on earth would do any of these rednecks think then Tundra could even be remotely competitive? And in their very first attempt? Yet they are and if you want to tell me GM, Ford, and whoever ownes Dodge at this point isn't paying close attention you're a lier. Do me a favor and travel to the roughest, most remote, and inhospitable areas of the world. Places where Mr. Goodwrench isn't around, places where folks can't afford to have breakdowns. I'll show you countless Toyotas compared to anything else. If I offered every American 1000 shares of stock in GM or Toyota you KNOW what 99% would take. If you hate Toyota I feel sorry for you as they aren't going away-ever and once you "Buy American" ever figure out how just "Unamerican" these "domestic" (maybe the corporate office is) really are, the Plymouths and the Oldsmobiles are going to have to move over because alot of company is on the way.
      • 8 Years Ago
      Aw thats not good at all.. I wonder how this is going to effect sales. Look out for some major incentives!

      2007 Toyota Tundra Forums
      • 8 Years Ago
      This has just been a fantastic news day. It made my weekend! Why doesn't Toyota just give up on trucks? They are never going to win. I love their one and only commercial here for it in the Houston area touting it has the largest brakes in its class. Whoop de do, My F150 stops just fine with smaller ones. Oh and Dan Roth do us a favor and quit sucking up to Toyota. Bury a brand new model? They have wanted to play full size for over a decade now. They do really want it. They just can't hack it. Oh and Ken, please, this is very Toyota-like, they just hide their recalls and magically transform them into non-design errors and blame customers. It's the Toyota way.
        • 7 Years Ago
        please bro, one star cant can't knock off the MIGHT T off its feet, dont be mad that ford has ONLY its TRUCK LINE to save the damn company.

        yeah... tundra bragging about its 4 MASSIVE 4 DISC BRAKES.. makes you mad...

        you need Massive brakes to stop THAT BEAST

        you only need small ones, for " Found On Road Dead ", woops i ment F.O.R.D
      • 8 Years Ago
      Toyota has created many distorted marketing propaganda to date. Things such as they are a real American company employing people just like the big three.
      I say it's fair game for the big three to seize this opportunity to use this crash test to promote their pick-ups against theirs.
      The big three must do this immediately and exploit it for all they can. This propaganda can extend past the point of where Toyota fixes the problem.
      No guts, no passion, no glory, DO IT!
      • 8 Years Ago
      ahahahahaha look at the apologist asshats..

      the direct competition for the tundra is less expensive and has a better safety rating.

      Is a 4 star rating bad? No.. Is it worse than the direct competitors on sale right now? Apparently..

      Thumbs up guys.. The corolla without side airbags came up on one of the least safe cars list, so I guess they have not hit low watermark with this behemoth..

      • 8 Years Ago
      The biggest issue with the Tundra isn't the crash test its that it is butt ugly! Now if a Ford of Chevy had a 4 star rating and a Toyota had a five many of the people here that are posting "All the Toyota bashers need to grow up" and my favorite "you just bash Toyota on the littlest things". Good thing NOBODY bashes Ford or GM over the "littlest" things. Toyota fans would never do that, just like their great and holy company (or any Japanese company) would NEVER make a product worse than any domestic. I mean if that happened the Earth might stop rotating! People here whining about how we should bsh Toyota need to just stick to the Toyota fan board because what goes around always comes around.
      • 8 Years Ago
      I think lacking a full-size frame was a cost saving move that makes me not want one. Yet with a 5.7L V8 381/401 and a six speed, those apples are speaking my language. Yummy.

      Chevy needs those 6 speed trans soon and some more gusto from those engines.

      I do not care where the truck is made or who is making money, be it US companies paying health care costs to old union members or Japanese executives buyer a bigger boat and investing 7 billion more than GM in R&D (10 vs 3 bill.). I want the best truck for the dollar, usually that means the most horsepower per dollar.

      Chevy trucks now have a 100k warranty, considering I was in 2 suburbans that died around 50-60k I swore I would never buy a chevy. That warranty may be enough for me to go back to chevy, but they better make more of those gmt900 trucks, "classic sierra" is a waste.

      Tundra trucks for me do not look macho enough, the size is there but not the work truck look. Let alone a work truck configuration.
      Toyota Dave
      • 8 Years Ago
      Take away the XYZ and ABC plans and $4700 cash on the hood

      put the trucks side by side and see what people buy

      Toyota will pass GM this year, 3 years ahead of schedule as the worlds largest car company

      Watch the movie Gung Ho and you will see why

      Toyota is into full size trucks for one simple reason, it is the only growth area left for the company to conquer.. if they are going to continue to grow they have to go to where they have the least market share ...large trucks

      My customer just traded in his F150 and his Mustang Shelby Cobra for the 381hp 5.7 Tundra..now he has speed towing reliability AND resale value
      • 8 Years Ago
      And meanwhile at Consumer Reports, "engineers" work feverishly devising "tests" which will categorically disprove the NHTSA heresy...

      • 7 Years Ago
      I just had a head on collision in my 2007 tundra. The other vehicle, a 2000 plymouth mini van was a total disaster. My tundra was messed up in the front but I was completly uninjured! The impact was at aprrox. 45mph with the on-coming vehicle. I was maybe doing 5 mph, as i was coming out of a turn. I was amazed at the mini-van compared to my tundra! I have nothing but praise for this real-live crash test!
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