- Mar 16, 2007
Nissan nixes plan for Heavy-Duty Titan pickup
It looks like the challenges in the heavy-duty pickup truck market is too intense for Nissan, who has decided to steer clear of the potentially lucrative, yet highly-competitive, market. Heavy duty offerings from the Detroit three come in several different configurations to suit virtually every need, and Nissan seems to feel that they would have trouble selling enough HD trucks to make it worth their while. The scribes over at Pickuptruck.com quote Nissan as pointing out data that shows only one in three truck owners would consider a foreign truck. With limited sales opportunities, Nissan would have trouble matching higher-volume manufacturers on price, including domestics that will pile on incentives in order to move their bread and butter trucks.
Nissan has plenty of reasons for their decision, yet we think if the Titan had lived up to its lofty sales goals there would be an HD version on the way.