• Mar 15th 2007 at 2:03PM
  • 28
General Motors has decided to bring back 0% and reduced-rate financing on many of its models to save its sales efforts for March. No doubt the General is keen on putting up positive numbers for the month to compliment the other bits of good news that have signaled its turnaround may have turned the corner. The new incentives start today and include 0% financing for 36 months and reduced-rate financing for up to 72 months, in addition to an extra $1,000 rebate that can also be used by the customer. The vehicles eligible for the new incentives, which will last through April 3rd, include the usual suspects, as well as the new 2007 Chevy Silverado and GMC Sierra, which is a bit of a surprise. The automaker no doubt senses an opportunity to hit its main rival, the Ford F-150, where it hurts. Considering the current F-150 is now an older model than the new GMT900 trucks from GM, as well as the new Toyota Tundra, its position as King of the Hill in the truck country is in serious jeopardy this year.

[Source: Automotive News]

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    • 1 Second Ago
      • 8 Years Ago
      Who cares if a Honda Ridgeline is a "real truck?"

      The Ranchero and El Camino were not "real trucks" either, and I don't remember anyone ever condemning them for not being something they were never designed to be.

      For that matter, a Honda Civic is not a "real truck" either. Why is it an issue?
      • 8 Years Ago
      no 0% on the vette??? :(

      The corvette is the one GM car I would strongly consider. All their other cars are blaaah. I know nothing about their trucks though.
      • 8 Years Ago
      GrindingAxis, wow, have you been in a cave somewhere?
      • 8 Years Ago
      I love how every time the new GM trucks come out, or Toyota for that matter, they claim Ford is in trouble and better watch their backs. Yet, everytime, Ford still comes out the winner. Sure the new GM trucks are better than before, but still not as good as the current F150. The Toyota may actually be a full sizer now, but it does not even come close to the F150. It always amazes me how this stuff makes the big page and something like Nissan dumping its HD lineup and Toyota having suspended theirs is neither mentioned or in the case on here, it is hidden in autoblog green. That and the fact Toyota already has rebates on the Turd-ra. Pathetic!
      • 8 Years Ago
      GM is trying very hard to go bankrupt, but like everything else they do, they can't get it right. Some how some small kernal of GM is going to remain, 30 thousand dealerships competing for 10-12% of marketshare, 130 models in 7 brands with no clear definition between them. Maybe the Democrats will come up with some corporate welfare program for the clueless. Meanwhile it will be rebate, Rebate REBATE, 0% financing, -1% financing, -2% financing, we'll give you CASH to take the junk off our hands. Just keep it going 'til the manageme - - -wrong word - - clowns in charge can retire.
      • 8 Years Ago

      I never understood why GM combined the sales of their 2 trucks. Is it because underneath the sheetmetal they are the same? If so, it is 2 seperate brands, and to me doesnt make much sence.
      • 8 Years Ago
      Wait a minute. I'm starting to like the look of these new trucks. Weird. I haven't liked the Chevy design since they changed them back in early 2000'sh.

      Subaru's got 0.9 % financing on leases, just to add my 2c. Nothing like drifting around corners for fun with AWD. :)

      far jr
      • 8 Years Ago
      "Who cares if a Honda Ridgeline is a "real truck?"...
      For that matter, a Honda Civic is not a "real truck" either. Why is it an issue?
      Posted at 4:53AM on Mar 16th 2007 by ronin

      Ronin... Honda doesn't try to compare the Civic to trucks, but take a look at the Honda Ridgeline website...


      First words in the comments..." The Truck" and "the half ton truck"
      They even mention "closed box frame" and brag that its "towing capacity" and "payload capacity" will be all you ever need. Made for "tackling rough terrain" is in there too.

      It looks like a duck... er eh... truck
      Is marketed as a duck... umm I mean truck
      Why shouldn't it be compared to other half ton trucks? Just cause it doesn't add up to the competition, the consumer is not to blame, Honda management is!
      • 8 Years Ago
      You fail to mention the new Toyota Tundra with dealers offering up to $1,500 cash back on a model that has been on the market for a much shorter time then the GM trucks.
      Great "reporting" Johnny! You certainly are doing a fine job!
      • 8 Years Ago
      "Honda lease deal: get what's on the lot, or move aside, 10 people are in line behind you."

      Ridgelines are not work trucks, they're for recreational purposes only. Wusses that want a truck, but doesn't need a TRUCK. I give more respect to the Tundra than the Ridgeline anyday.

      Know the difference between TRUCK and truck-like.

      • 8 Years Ago
      'Game over for GM and FORD...'

      It will take more than a $1500 incentive and the Billions Toyota puts into advertising to convert the millions of loyal GM and Ford truck buyers.
      far jr
      • 8 Years Ago
      Bob R. GM does NOT combine the Silverado and Sierra sales. The Siverado sold 636,069 in 2006. The Sierra sold 210,736 units in 2006. Ford F-Series sold 796,039. Both GM trucks are very similar but give consumers different looks.

      Others combine sales even though different platforms are used (Solara and Camry) and even different Brand names are combined to increase sales numbers (Scion and Toyota). Why doesn't Toyota count Lexus as well?
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